Erik Schoppen shows that our brain is not only an energetic cosmos between our ears, but also a generator of our own ‘happy energy’. The brain, with 80 billion neurons one of the most complex structures in the universe, is a perfect example of nature’s power to develop a sustainable solution that rewards you for thinking positive and being socially aware of others on this magnificent planet we live on. This lecture shows you the ‘mental loop’ of feeling better when you live a more sustainable life.
The sustainability symbol was created in 2010 by Erik Schoppen, because he saw in his research a strong connection between positive thinking and sustainable living. As a sustainable neuroscience researcher and human-centered designer he developed the vision ‘Happy Energy = Happy Planet = Happy Future’ and designed the new universal symbol for sustainable and positive energy. The symbol, also known as the 'happy energy' sign, represents a new sustainable era, based on a positive pro-social view and a future-proof environmental approach. This is what he calls Generation-Transcending Leadership - working globally together on our sustainable future. In 2011 Erik Schoppen was co-founder of Happy Energy, Movement for a positive and sustainable world.
At the moment he is working towards his PhD (social neuroscience) at the University of Groningen. His research is about Trusting Sustainability.
"You experience 'happy energy' when you think positive and choose for a sustainable lifestyle." - Erik Schoppen.
2. H.S. (ERIK) SCHOPPEN Author
Sustainable
Brand Leadership
(Build Bridge Bond)
Innovator / Designer
GarbagePark.com
WorldBrainWave.com
HappyEnergy.com
Universal Symbol for
Sustainability & Positivity
Lecturer / Researcher
Psychology & Branding
Social Neuroscience
PhD Trusting Sustainability
Co-Founder
Miazo Consultancy
Happy Energy
Movement
3. PHYSICAL
IMPACT SOCIETY & ENVIRONMENT
POSITIVE SOCIETY & SUSTAINABLE ECONOMY
SHORT TERM HAPPINESS
FEELING GOOD
(do what feels right
by being pro-social)
LONG TERM HAPPINESS
IN BALANCE
(living in harmony
with nature)
ERIKSCHOPPEN.COM
MENTAL
EMOTIONS & EMPATHY
Sustainable
& prosocial
positioning
Trust &
behavior
change
leads to
SOCIAL NEUROSCIENCE PhD RESEARCH
TRUSTING SUSTAINABILITY
4. MOST COMPLEX STRUCTURE IN THE UNIVERSE
AN ENERGETIC COSMOS BETWEEN OUR EARS
A SUSTAINABLE SOLUTION THAT REWARDS YOU
A GENERATOR OF YOUR OWN ‘HAPPY ENERGY’
DRIVES ON A ‘MENTAL LOOP’ OF POSITIVITY
WHEN YOU LIVE A MORE SUSTAINABLE LIFE
Gazzaleylab / SCCN / Neuroscapelab ERIKSCHOPPEN.COM
5. informatie
wordt kort
opgeslagen
voor direct
gebruik
FRONTAAL
KWAB
written language
spoken language
cortex
limbic
stam
NEOCORTEX
NEOMAMMALIAN
LIMBIC SYSTEM
PALEOMAMMALIAN
BRAINSTEM AND CEREBELLUM
PROTO REPTILIAN BRAIN
INSTINCTS
REPTILE
EMOTIONS
MAMMAL
PERCEPTION (AWARENESS COGNITION (MEMORY BEHAVIOR (DECISION-MAKING
ERIKSCHOPPEN.COM
RATIO
HUMAN
INSTINCTS
REPTILE
PRIMARILY
PHYSIOLOGICAL
NEEDS
FEELINGS &
EXPRESSIONS
REASON &
PLANNING
CULTURE &
TRADITIONS THREE STAGES OF BRAIN DEVELOPMENT
PRIMING CONDITIONING
500.000.000250.000.00050.00010.0005.000
HUMAN BRAINS EVOLVED TO BE MORE RESPONSIVE
TO ENVIRONMENTAL INFLUENCES
2
6. ERIKSCHOPPEN.COM
emotion
& reward
ratio &
short term planning
In human evolution, a sustainable lifestyle, positive thinking
and social awareness of others, made us intuitively feel better.
7. ERIKSCHOPPEN.COM
EMPATHY
Rewards us for being social
Emotion
& reward
Ratio &
short term planningBIG DISRUPTOR
Living long-term in harmony and balance with nature:
Generation-Transcending Leadership
8. ERIKSCHOPPEN.COM
‘Feeling good’ is about
living in balance
and having trust
in a sustainable
future.
Dopamine Endorfin Serotonin Oxytocin
motivation, reward & pleasure pain reduction & euphoria well-being & happiness intimicy, love & social bonding
Neurochemicals of Happiness
Endocannabinoids GABANorepinephrine Vasopressin
9. ERIKSCHOPPEN.COM
Dopamine Endorfin Serotonin Oxytocin
motivation, reward & pleasure pain reduction & euphoria well-being & happiness intimicy, love & social bonding
open
for
change
long term
happiness
short term
happiness
feeling
of
hope
showing
confidence
leadership
having
trust in the
future
Getting energy
from living in balance
impuls opportunity responsibility belonging
10. DIGITAL
CHURCH
PERSON
DELETE
SHARE &
INSPIRE
TOTAL
DELETE
YOUR DATA
VIRTUAL
CAMPING
ONLINE
DATING
ONLINE
COMMUNITY
PROTECT
OR SELL
www.garbagepark.com
GARDEN OF EDEN
GARBAGE PARK
ERIKSCHOPPEN.COM
1
PRIVACY AWARENESS & BEHAVIORAL RESEARCH PROJECT
996
H.S. (Erik) Schoppen, 1996
11. ERIKSCHOPPEN.COM
CLIMATE CHANGE / GLOBAL WARMING
How can we power the planet without damage?
Not with heavy pollutive industries / nuclear & cole power plants
12. ERIKSCHOPPEN.COM
WHAT WE EAT: PLASTIC SOUP
Living responsibly - managing our most important resources
Our oceans are 70% of the planet Earth’s surface
14. ERIKSCHOPPEN.COM
WE ARE ALL RESPONSIBILE
We all have to work together for a sustainable future.
To protect our natural environment and to preserve it for the future.
CORPORATIONS? CONSUMERS?
16. 2010
SUSTAINABLE VISION
BASED ON CONTINUOUS VALUES
ERIKSCHOPPEN.COM
Living in balance & harmony with nature,
using only renewable recourses
H.S. (Erik) Schoppen, 2010
POSITIVE ENERGY‘HAPPY’
17. POSITIVE
ERIKSCHOPPEN.COM
HAPPY ENERGY = HAPPY PLANET = HAPPY FUTURE
+ =+
SUSTAINABLE VISION
BASED ON CONTINUOUS VALUES
Living in balance & harmony with nature,
using only renewable recourses
H.S. (Erik) Schoppen, 2010
ENERGY‘HAPPY’
18. ERIKSCHOPPEN.COM
JOY
FRIENDSHIP
PEACE
LOVE
RECYCLING
REUSING
?SUSTAINABILITY
POSITIVITY
Every relevant era had its own strong symbol.
Now its time for a new one.
SIGNS OF TIME
A SYMBOL REPRESENTING A NEW ERA, FOR NEW GENERATIONS
2:752:69 2:83
EFTJHOFE!GPS!
JOTVSBODF!DPNQBOZ!
OPX!TZNCPM!UP!
FYQSFTT!KPZ-!
GSJFOETIJQ!
BOE!GVO/!
)DOE*!DBNQBJHO!!
GPS!OVDMFBS!!
EJTBSNBNFOU/!
MBUFS!VTFE!BT!B!!
HFOFSBM!TZNCPM!
GPS!QFBDF/
2:81!GJSTU!FBSUI!EBZ!
FNFSHJOH!
FOWJSPONFOUBM!
NPWFNFOU/!
CFDBNF!MBUFS!
PGGJDJBM!DPEF/!
3121
3122!IBQQZ!FOFSHZ!
NPWFNFOU/!
JOTJHIU!DPSSFMBUJPO!
QPTJUJWF!UIJOLJOH!
BOE!TVTUBJOBCMF!
MJWJOH!
H.S. (Erik) Schoppen, 2010
19. ERIKSCHOPPEN.COM
FIRST UNIVERSAL SYMBOL FOR SUSTAINABLE & POSITIVE ENERGY
A SYMBOL REPRESENTING A NEW ERA, FOR NEW GENERATIONS
sustainabilitysymbol.org / happyenergy.comH.S. (Erik) Schoppen, 2010
20. ERIKSCHOPPEN.COM
FIRST UNIVERSAL SYMBOL FOR SUSTAINABLE & POSITIVE ENERGY
A SYMBOL REPRESENTING A NEW ERA, FOR NEW GENERATIONS
sustainabilitysymbol.org / happyenergy.comH.S. (Erik) Schoppen, 2010
22. Sustainable
& prosocial
positioning
Trust &
behavior
change
leads to
SOCIAL NEUROSCIENCE
PhD RESEARCH
TRUSTING SUSTAINABILITY
ERIKSCHOPPEN.COMH.S. Schoppen University of Groningen
We have to walk
this road together.
CORPORATIONS?
GOVERNMENTS?
CONSUMERS?
STAKEHOLDERS?
23. ERIKSCHOPPEN.COM
ONLINE PLATFORM - SOCIAL NEUROSCIENCE RESEARCH
SUSTAINABILITY, PROSOCIAL BEHAVIOR, HAPPINESS & TRUST
www.worldbrainwave.com
30. ERIKSCHOPPEN.COM
BIG FIVE PERSONALITY
Test results within ±4 minutes
Openness
Conscientiousness
Extraversion
Agreeableness
Emotional stability
H.S Schoppen University of Groningen
5 DIMENSIONS HUMAN PERSONALITY TRAITS
36. Our brain is an example of
nature’s power to develop a
sustainable solution
that rewards you
for thinking positive and
being socially and
sustainably aware.
ERIKSCHOPPEN.COM