How to use social media tools for blogging success.
BlogElevated Session
10:45-11:30 AM
Saturday, September 21
Commun.it, Paper.li, IFTTT, Zapier, Buffer, Bit.ly, Sharedby.co, ShareThis, AddThis, SocialSiteExplorer, SproutSocial, PeekAnalytics, Rafflecopter.
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Social Media Tools - For Blogging Success
1. Social Media Tools for
Blogging Success
Blog Elevated Breakout
10:45-11:30
@EricTTung
#BlogElevatedQ @EricTTung erict.co/blogelevated
2. Before We Get Started…
• Download the Presentation:
– erict.co/blogelevated
• Tweet Questions:
– #BEQ
• Live Tweeting:
– @EricTTung (and follow me!)
– #BlogElevated
#BlogElevatedQ @EricTTung erict.co/blogelevated
3. Hi!
• Social Media Manager at
BMC Software
• Started on Facebook in
2005 (Student at UT)
• Private Invite to Google+
• Administered over 100
Twitter Handles
• 50 Facebook Pages
• 25 LinkedIn Company
Pages
#BlogElevatedQ @EricTTung erict.co/blogelevated
5. What We’re Gonna Talk About
• Smarter Content Curation
• Smarter Content Distribution
• Smarter Ways of Measuring Social Impact
#BlogElevatedQ @EricTTung erict.co/blogelevated
6. Users who tweet between
10 and 50 times per day
have more followers on
average than those that
tweet more or less
frequently. The "peak”
…is at about 22 tweets
per day.
- Dan Zarrella,
Hubspot
http://blog.hubspot.com/blog/tabid/6307/bid/4594/Is-22-Tweets-Per-Day-the-Optimum.aspx
#BlogElevatedQ @EricTTung erict.co/blogelevated
7. “As brands tweet
more, the total
number of Retweets
only continues to
increase.
Response Score
continues to
increase as more
Tweets are made.”
http://tracksocial.com/blog/2012/10/optimizing-twitter-engagement-part-2-how-frequently-to-tweet/
#BlogElevatedQ @EricTTung erict.co/blogelevated
25. • Real-World Inputs & Outputs
• Every time a blog gets a new comment, turn
a light on:
• When different blogs update, change light
colors:
#BlogElevatedQ @EricTTung erict.co/blogelevated
26. What’s The Difference?
Cost Free Free, $15, $49, $99
Services 71 Channels 239 Web Services
Recipes/Zap
s
Unlimited 5, 20, 50, 125
Ease of Use Easier More Technical
#BlogElevatedQ @EricTTung erict.co/blogelevated
41. Measure Social Impact Smarter
• On-Blog Social Sharing
• Promote Cross-Channel
#BlogElevatedQ @EricTTung erict.co/blogelevated
42. Learn the Difference
• Follow Buttons…
– Follow on Twitter
– Like on Facebook
• Sharing Buttons…
– Share This Post on Reader’s
Twitter/Facebook
#BlogElevatedQ @EricTTung erict.co/blogelevated
59. Thank You
Raffle: erict.co/blograffle
Slide Deck: erict.co/blogelevated
Pinterest Board: erict.co/blogpin
Google+ Recording: erict.co/blogelevid
Eric T. Tung
Eric@EricTTung.com
www.EricTTung.com
text “EricTTung” to 50500
for an sms business card
#BlogElevatedQ @EricTTung erict.co/blogelevated