Holy Crap!
You Can Get Fired for
Social Media Posts?
Personal Branding in a Social,
Mobile, Digital World

Anthony Weiner
Resigned From
Congress…
Due to
inappropriate
Tweets
How Can You Maintain A Good
Reputation Online?

“39% of
employers use social
networking to
research job
candidates”

“43% have found
info factored into
their decision not
to hire a candidate”

“19% have found
info that influenced
their decision to
hire a candidate”

“70% have
rejected candidates
based on online
reputation”

“Only 7% of
Americans believe
online reputation
affects job search.”

StateswithSocial
MediaLaws

Hi, I’m @EricTTung
Social Media Manager @ BMC
Univ. Texas 05 Graduate
7 Years in Social
145,000 Twitter followers
Forbes #33 Social Media Influencer

So, How did I get here
today?

The year was 1994

This was a
cool
album.

This was a new car.

This was
probably
most of you.

And this was
the internet.

1999, My First
Website

2005, Facebook

2008, Twitter

2008, GDF SUEZ
Marketing
Communications
- Telemarketing
- Promo Products
- Trade Shows
- Newsletters
- Google Ads
- Social Media

2011, Social Media Specialist

2012, Social Media Manager

What We’re Noodlin’
1. Social Media is Huge.
2. Online Reputation Oops.
3. Online Reputation for Jobs.
4. How to Fix Your Social.
Facebook Privacy Settings
5. Extra Stuff You Should Do.

Social Media is
HUGE

Social Networking is
HUGE.
World Populations
China 1,360M
India 1,241M
1,060M
560M
400M
USA 317M
Indonesia 249M
240M
Brazil 201M
Pakistan 185M
Nigeria 173M
150M

25 million brands have facebook
pages

2.6 million brands have LinkedIn
Company Pages

Facebook users share
4,750,000,000
pieces of content daily.

In a Single Day.
16 Years of Video
40 million photos
500 million Tweets

27%
of Time Online is
on Social.
More than any other
category.

1 in 3
marriages in 2013
started online.

Themedialandscapeis
changing…

Francis vs. Benedict:

Bush ‘01
Obama ‘13

Maybeevennomore
newspapers…

10% of organizations
report an employee who
has done something via
Social media that
damaged its reputation
Importance of Social Media

Be Professional.

Be Nice.
“We do not know the total millions of dollars FedEx pays
Ketchum…We are confident however, it is enough to expect a
greater level of respect and awareness from someone in your
position…
A hazard of social networking is people
will read what you write.”

"@calpizzakitchen black
button ups are the
lamest shit ever!!!."

Ex NFL Star,
Brian Holloway

Estimated $20,000-$30,000
in Damage

What You Post Online…
Lives Forever.

Reputation
Management for Job
Applicants

Over 90% of companies will use
social media for hiring

Recruiters On Social At All-
Time High
82%
89%
92%
2010 2011 2012

Social Networks Used for Hiring
78%
55%
45%
87%
55%
47%
93%
66%
54%
LinkedIn Facebook Twitter
2010
2011
2012

86% of Recruiters Likely to Look at
Social Profiles
48%
25%
13%
14%
Always Use
Occasionally
If Provided
Never

The Super Socials
86% of jobseekers
are on at least one
network.
31% are on all
three.

People that found their last
job via social..

28% of Super Socials found their
last job on a social network

19% of all job seekers modify
Facebook’s privacy settings
32% of Super
Socials do.

9% of all job seekers have connected
with a recruiter on LinkedIn
45% of
Super
Socials
have.

11% of all job seekers have
searched for jobs on Twitter
48% of Super
Socials have.

How to Clean Up
Social…
(How not to be this guy)

What Do Recruiters Not
Like Seeing?

Illegal Drug Use -78%

Sexual Posts -66%

Profanity -61%

Spelling/Grammar Errors -54%

Alcohol Consumption -47%

YES,54% of recruiters
said poor spelling
& grammarwere
negative.. and only
said that photos
consuming alcohol were.
47%

Clean Up Your F’in Language
And learn you’re grammar.

Learn
How
To
Spell

Religious Posts – 53% Neutral
Political Posts – 62% Neutral

BUT.. That was a survey
Try not to be “offensively political
or religious”

Professional Orgs – 80%

Non-Profit Involvement – 66%

Does this
mean
you can
never
have fun
again?

What You Need to Do
Right Now!

Settings

Untag or Secure
Your Photos

Get Rid of Facebook Drama

Check Out
Your Groups

More
Facebook
Tips…
Ask Friends to
Remove content.
Contact Facebook
to remove content.

When You Think You’re Done… “View As” Public.

Update Your
Work &
Education Info

Yourself.

Yes, Images Too.

Check Links for professionalism.
Look several pages deep.
Remove Pages from Google.
(Google “Remove Pages from Google”)
Bury The Info.
Get more pages that talk about you
(LinkedIn, YourName.com, etc).
Yourself.

Yourself.
Use Google “Me On The Web”

”If you have something
that you don't want
anyone to know,
maybe you shouldn't
be doing it in the first
place.”
- Eric Schmidt,
Google Chairman

Going the Extra Mile

Get on LinkedIn.
1.Build Your Network
2.Opportunities Come To You
3.Industry Group Connections
4.Keep Resume Up to Date
5.Read Industry News
6.Get Noticed on Google

“Your LinkedIn profile is
your online identity
and should be thought
of as the profile you
build a reputation from,
not your online
resume.
- @KokaSexton, LinkedIn

Regularly one of the top 2-3
search results for your name.

Setting Up The Perfect Profile
1. Your name should only
contain your name
2. Catchy headline with
keywords you want to be
found for
3. Professional
Photo
4. Reach at least
501 connections
for social proof

5. Add all relevant
contact info.
6. Customize website
names
7. Customize
your profile URL

10. Add a video or slideshow using
LinkedIn’s new multimedia feature.
8. Use keywords you
want to be found for
throughout your
summary and profile
9. Write in the first
person – this is not
your resume or CV.

11. Keyword load your Skills
with terms you want to be
endorsed for. Use branded
terms when available.

Expand Your Connections
Use “People You May Know”
on your Home Feed Screen
Add your email address to
search for personal contacts
on LinkedIn.

Get on #Twitter.
1.Stay on top of news & trends
2.Follow People in your field
3.Develop your Voice/Following
4.Connect with Brands
5.Connect with Celebs

Setting up the Perfect Twitter
Profile
1. Interesting header image
2. Photo, clear, centered.
3. Complete Name, Bio
4. Include Something Fun
5. Location listed
6. Posts regularly

Find Twitter Connections
From Discover tab, click on “Who
to follow” to find Twitter users
similar to ones you currently follow.
From Discover Tab, click on “Find
Friends” to connect email
address. From mobile app, import
contacts to find friends.

3 Ways To Use Twitter
1. Learning: Utilizing Twitter as a daily news
feed of critical and curated information
2. Helping: Adding back to that community
with frequent engagement and helpful
responses to friends, industry professionals
and influencers.
3. Promoting: Promoting your work, of others
in the industry.

Establish a voice. Make connections.
Great for Search Engines.
Amazing for Job Applications.
Blog.

Show The World You Mean Business.
Register Your Domain.

If You’re Looking For a
Job, Get Creative.

Meet Alec Brownstein
In 2010, He was
looking for a job…

He figured that ad execs
googled themeslves…

When they did, the first ad
they saw was from Alec.

Did it work?
Targeted:
Interviewed:
Offers:
David Droga Tony Granger Gerry Graf Ian Reichenthal Scott Vitrone
David Droga Gerry Graf Ian Reichenthal Scott Vitrone
Ian Reichenthal Scott Vitrone

What You Should Do.
Check Facebook Privacy Settings
Check Posts, Photos, Profile
Google Yourself.
Sign up for Twitter, LinkedIn, and
your domain.
Blog, blog, blog.
Provide Value. Be Yourself.

Thank You!
All Networks: EricTTung
Web: ericttung.com
Email: Eric@EricTTung.com