I held this talk at EuroIA in Berlin, Germany back in September of 2006. I'm uploading it now (December 2009) because I'm amazed at how much is still relevant.

1. Seven trends in IA
What they are
How they will affect us
EuroIA 2006
September 30, 2006
Berlin, Germany
Eric L. Reiss | EuroIA 2006 | Berlin, Germany | 30 September 2006

2. trend noun
1 : a general direction taken
2 : a prevailing tendency
3 : a current style or preference

3. Phones got smaller... ...and became commodities

4. fad noun
1 : a temporary fashion
2 : a practice or interest followed for
a time with exaggerated zeal
3 : [syn] a craze

5. Computers get prettier... ...year after year
Images courtesy of Apple Computer, Inc.

6. Websites have become part of the business plan
Trend # 1
Now we’re going to make them part of the business

7. State-of-the-art
communication tool
anno 1995

8. 1st Generation Website

9. 2nd Generation Website
HQ
N. America EMEA Cyberspace

10. 3rd Generation Website

11. Customer Experience Management
Off-line CEM On-line

12. Trend #2
Websites have become more focused

13. Google, September 1998

14. AltaVista, September 1998

15. And there’s a clear place to start

16. No place to start...

17. Clearer first choices

18. We’re cutting out the junk

19. Irrelevant junk – 3 clicks into the site!

20. Trend # 3
Websites are now truly multimedia

22. Trend # 4
Sitemaps are dying

30. Site identifier Search
Primary navigation
Log- Main Editorial Paid links
in content
Featured Contextual
link navigation
Rotating banner

31. Corpcom Web ops
Web ops
Web Web HR Google
ops editor editor
Marcom Web editor
Local ISP

32. Trend # 4b
Sitemaps are alive and well

34. Trend # 5a
Customization is dead

35. Sample screenshot:

36. Two exceptions
Personal portals
Personal pages

41. Trend # 5b
Personalization lives

45. Trend # 6
Site search is maturing
(but very slowly)

49. Trend # 7
IA is not always part of the job title

50. From geeks to gurus

51. 1996 Business issues
Tactical Strategic
Technical issues

52. 1999
1996 Business issues
Tactical Strategic
Technical issues

54. 1999 Business issues
Tactical Strategic
Technical issues

55. 2004 Business issues
Tactical Strategic
Technical issues

56. 2007 ?
2004 Business issues
Tactical Strategic
Technical issues

57. 2007 ?
2004 Business issues
Tactical Strategic
Technical issues

58. Question...
Will the “strategic IA” become redundant ?

63. Danke!

64. Eric Reiss can be reached at:
The FatDUX Group ApS
Strandøre 15
DK-2100 Copenhagen Ø
Office: (+45) 39 29 67 77
Mobile: (+45) 20 12 88 44
Twitter: elreiss
er@fatdux.com
www.fatdux.com