6. Eric’s 1st Law of UX:
If you define UX as a discipline,
you will always leave someone
out. And they will attack your
definition.
7. Eric’s 2nd Law of UX:
If a site/app/product/service does
not solve your user’s problems, it
will not solve your company’s either.
8. Eric’s 3rd Law of UX:
User experience is the sum of
a series of interactions between
people, devices, and events.
9. Eric’s 4th Law of UX (CARE):
UX design represents the conscious
act of :
• coordinating interactions
we can control
• acknowledging interactions
we cannot control
• reducing negative interactions
• examining the journey
between these interactions