SEO challenges of a Single Page Application using Plone

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Plone provides, out of the box, a very good and user-friendly SEO story but with the brave new world of single page applications and headless CMS this could change. In this talk I summarise the last 3 years of challenges and integrations needed to make a Headless Plone plus Angular application SEO friendly. Talk presented at Plone Conference 2017 (https://2017.ploneconf.org/talks/seo-challenges-of-a-single-page-application-using-plone)

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SEO challenges of a 
Single Page Application using Plone
Érico Andrei 
PloneConf 
Barcelona, 20/10/2017

Érico Andrei
• CTO @ Briefy.co
• Former Plone evangelist
• Just a Plone user

Layers of good practices
GOOD CONTENT
CODE STANDARDS
RENDERING / SPEED / MOBILE-FRIENDLY
SITEMAPS / ROBOTS.TXT

Plone was ready
✓ Dublin Core support
✓ Sitemap
✓ Robots
✓ Caching

Code
Semantic HTML
Basic metadata
TwitterCard / Open Graph
Schema.org

Rendering + Speed
Server side rendering
Angular Universal
Prerender.io
AOT, Lazy load
Caching
Responsive images

Sitemap + Robots.txt
Robots.txt
Sitemap(s)
Webmasters tools
Bing

Angular + Prerender.io + (Micro)services
CMS
Content management
backend for Briefy website. 
Using Plone CMS.
THUMBOR
Image server handling
automatic cropping, resizing
and image transforms
SITEMAP
Service that generates a
sitemap.xml for CMS and static
content. 
SEO helper
API GATEWAY
Gateway and router
handling public accesses
to Briefy API

Pyramid 1.9 / Python 3.6 
 
Index Adapter (Mapping other sitemaps) 
CMS Adapter (Plone) 
Static Adapter (Angular routes) 
Listing Adapter (Not implemented @ Briefy) 
Sitemap service

Thank you
Érico Andrei
erico@briefy.co 
@ericof 
https://briefy.co

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SEO challenges of a Single Page Application using Plone

1. SEO challenges of a  Single Page Application using Plone Érico Andrei  PloneConf  Barcelona, 20/10/2017

2. Érico Andrei • CTO @ Briefy.co • Former Plone evangelist • Just a Plone user

3. tl;dr;

4. Angular Universal

5. The basics

6. Layers of good practices GOOD CONTENT CODE STANDARDS RENDERING / SPEED / MOBILE-FRIENDLY SITEMAPS / ROBOTS.TXT

7. Plone was ready ✓ Dublin Core support ✓ Sitemap ✓ Robots ✓ Caching

8. Angular + Plone + …

9. Code Semantic HTML Basic metadata TwitterCard / Open Graph Schema.org

10. Rendering + Speed Server side rendering Angular Universal Prerender.io AOT, Lazy load Caching Responsive images

11. Sitemap + Robots.txt Robots.txt Sitemap(s) Webmasters tools Bing

12. How we did it

13. Angular + Prerender.io + (Micro)services CMS Content management backend for Briefy website.  Using Plone CMS. THUMBOR Image server handling automatic cropping, resizing and image transforms SITEMAP Service that generates a sitemap.xml for CMS and static content.  SEO helper API GATEWAY Gateway and router handling public accesses to Briefy API

14.

15.

16.

17. Pyramid 1.9 / Python 3.6    Index Adapter (Mapping other sitemaps)  CMS Adapter (Plone)  Static Adapter (Angular routes)  Listing Adapter (Not implemented @ Briefy)  Sitemap service

18. Thank you Érico Andrei erico@briefy.co  @ericof  https://briefy.co 

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