Personal Information
Organização/Local de trabalho
Greater Philadelphia Area United States
Cargo
Senior Director at Analytical Wizards
Setor
Advertising / Marketing / PR
Sobre
Marketing Insights & Analytics Leader, skilled at integrating, analyzing, and synthesizing disparate data sources to inform business decisions, with extensive experience in healthcare/pharmaceuticals. Expertise includes:
*Social media data, audits, prescriber/patient level data, and complex quantitative/qualitative marketing research project data
*Advanced multivariate statistics for segmentation, targeting, forecasting, key driver identification, experimental designs, sampling, data visualizations (SAS, SPSS, R (familiarity), Excel, XL-Stat, PLS-SEM, Tableau, PowerPoint, Forecast Pro)
*Design, execution, and project management of domestic and global primary marketing research for new ...
Marcadores
#patientjourney #bigdata #r #sas #pharma
portfolio optimization
roi
optimization
salesforce
pharmaceutical
bayesian statistics
statistical modeling
econometrics
mcm
multi-channel marketing
resource allocation
#lineoftherapy
#adjuncttherapy
#clinicaltrials
#marketsizing
#analyticalwizards
#comorbidconditions
#mco
#targeting
#managedcare
#forecasting
#patientprofiling
#segmentation
#datamining
#treatmentswitching
#statisticalmodeling
#realworldevidence
#outcomeprediction
#claimsdata
Ver mais
Apresentações
(3)Personal Information
Organização/Local de trabalho
Greater Philadelphia Area United States
Cargo
Senior Director at Analytical Wizards
Setor
Advertising / Marketing / PR
Sobre
Marketing Insights & Analytics Leader, skilled at integrating, analyzing, and synthesizing disparate data sources to inform business decisions, with extensive experience in healthcare/pharmaceuticals. Expertise includes:
*Social media data, audits, prescriber/patient level data, and complex quantitative/qualitative marketing research project data
*Advanced multivariate statistics for segmentation, targeting, forecasting, key driver identification, experimental designs, sampling, data visualizations (SAS, SPSS, R (familiarity), Excel, XL-Stat, PLS-SEM, Tableau, PowerPoint, Forecast Pro)
*Design, execution, and project management of domestic and global primary marketing research for new ...
Marcadores
#patientjourney #bigdata #r #sas #pharma
portfolio optimization
roi
optimization
salesforce
pharmaceutical
bayesian statistics
statistical modeling
econometrics
mcm
multi-channel marketing
resource allocation
#lineoftherapy
#adjuncttherapy
#clinicaltrials
#marketsizing
#analyticalwizards
#comorbidconditions
#mco
#targeting
#managedcare
#forecasting
#patientprofiling
#segmentation
#datamining
#treatmentswitching
#statisticalmodeling
#realworldevidence
#outcomeprediction
#claimsdata
Ver mais