The document provides tips for effective internet marketing, including using blogs to inform customers about new products and services, avoiding fake testimonials, combining internet marketing with traditional marketing, using annotations on videos to drive traffic to websites, how internet marketing is more environmentally friendly than direct mail, answering questions online to increase brand exposure, selling products through online shopping sites to drive traffic and sales, and emphasizing new products and innovations in advertisements.
2. Internet marketing is a good idea for anyone with a
business or a product that they want the public to
become aware of and is also an excellent way to
increase revenue for a business. Popular websites that
get millions of views a day such as Yahoo, Facebook, and
Google search allow users to pay for advertisement on
their sites in the form of page banners and links.
3. Use the power of the blog to inform customers about
what's new in your business and in your industry. If you
are a restaurant make sure to post about new menu
items to create a buzz. Running a retail shop? Post
exclusive offers on your blog to attract new customers.
4. Using fake testimonials is not a good idea while utilizing
internet marketing. It may seem like a good idea at the
time, yet when people catch on and they will catch on,
you will no longer be seen as a reputable company. Be
ready to prove that all of your testimonials, come from
actual human beings, who have used your products or
services.
5. Combine internet marketing with other more traditional
forms of marketing. Call people on the telephone who
have visited your office and have shown interest in your
product. Send marketing items through regular mail to
frequent customers. Send thank you cards to those who
have visited and purchased products from you. Take
advantage of all of the possibilities available for
marketing your company.
6. Careful use of annotations on your online videos can be
a powerful marketing tool for your website. Annotations
can be used to give your potential customers the
information they need, such as the URL of your website
or a call to action. By using annotations, you make it
easier for viewers to go from just watching your video to
actually visiting your site.
7. Internet marketing is a greener option for the
environment. For years, advertisers sent out millions of
direct mail ads through the postal mail service. Internet
marketing utilizes email addresses as opposed to
residential addresses, significantly cutting down on
paper usage. This not only saves trees, but cuts down on
waste, making it a very environmentally friendly option.
8. To improve the exposure that you have, search some of
the most important questions being asked on sites such
as Yahoo Answers and provide a respectable answer. Try
to make your name identical to your brand name, as this
can serve as a free way to help increase the exposure of
your company and increase page visitors.
9. Look into well known online shopping sites as an
additional store front for your business. They may
receive over a billion page views daily, having a store
front on it can really increase your income and visibility
in the market. Plus, these online shopping sites can be
an important marketing tool that drives traffic to your
home site.
10. A very important keyword to use, in order to have a
successful internet marketing advertisement, is the word
"new". People like hearing that the product that you are
selling is new and innovative. A good phrase to say are
phrases, such as, "This product is new and was just
released in the market."
11. Hopefully you have found some information here that is
going to help you improve your Internet marketing. As
promised, you were given some great recommendations
to help you on your way. Hopefully you will not find any
issues with implementing some of these into your
marketing plan.
