HIM

1. HIM
ERICK GARZA
helping.inspire.men
.

2. STATEMENTS
MISSION: For our male cliental to
walk out feeling confident and
having a better understanding
of fashion and style so they can
market themselves how they
believe they should be seen.
Wearing difference pieces from
HIM will help create an exclusive
personal style, making a
statement wherever he goes.
VISION: To provide the urban gentleman a upscale
and dapper environment creating a different kind of
shopping experience. With personal shoppers at their
disposal, our customers will indulge in a variety of
upscale and affordable menswear in a masculine and
inspiring environment. Style and quality define HIM
and our customer, an exclusive relationship formed
within our doors
CONCEPT: With the help of our one of a kind personal shopping experience, our cliental have great
services and products at their own disposal. Confidence and style are achieved through the fulfillment
of creating a personal and meaningful interaction with our brand.

3. THE CULTURE OF HIM
The culture of HIM was
established by the owner,
Erick Garza. A fashion
business graduate of
Columbia College Chicago,
Erick combined his
background of business and
fashion and established HIM
in 2015 in Chicago, Illinois.
HIM culture provides our male
cliental an upscale modern
day haberdashery.

4. CUSTOMER TARGET MARKET
GEOGRAPHICS
Midwest
Large cities
Urban areas
Moderate climate
PSYCHOGRAPHICS
Middle/ higher working class
Fashion forward
Employed
Socialite
DEMOGRAPHICS
Male
20-40yrs old
$30,000+ annual salary
All ethnicities/ religions

5. COMPETITORS
HIM Competitors include retailers
Express, Zara, H&M, and Macy’s.
These are fast fashion brands that
a offer a competing variety of
menswear that also would cater
to the needs of the customer
profile who also shop at HIM.
These well established
competitors already have a
returning male customer who
knows what product they can
expect to find for affordable
prices.

6. BRANDING
HIM
The HIM logo is minimalistic in appearance. It can be found
on the labels of brand merchandise. Marketing brand logo
and imagery will all follow a simplistic monochromatic
theme of colors and text. Bold fonts and vibrant whites.
HIM will be exclusively advertised, marketed and promoted
within the pages of monthly men’s magazine publications.
The niche of HIM cliental are the subscribers to these
magazines. Features will include male models sporting HIM
merchandise.

7. PRODUCT
HIM offers an array of
upscale and great
quality menswear
achieved with a
personal shopping
experience
MAIN CATEGORIES
1. SUITES $200-$500
2. SHOES $75-$150
3. FRAGRANCE $45-$60
4. OUTERWEAR$25-$50
5. INDIVIDUAL PIECES
$20-40
6. ACCESSORIES $15-25

8. SERVICES
HIM offers our male cliental a personal
shopping experience each and every
time they visit the store. Our personal
stylists are trained and experienced in
taking measurements, recognizing how
to build on one’s personal style and
inspiring our cliental to become
fashionably experience. HIM stylists
create a comfortable environment for
the inexperienced male shopper,
helping build a greater understanding
of how HIM’s selection of apparel and
accessories will strengthen and provoke
confidence and personal style.

9. LOCATION
HIM
HIM can be found on the corner
of N Michigan Ave and E Ohio St,
Chicago Illinois.
Michigan Ave. is a high end
landmark shopping location,
gathering a fashion forward
crowd. HIM is among its main
competitors, alongside the likes
of H&M, ZARA, TOPSHOP, etc.
N Michigan Ave. provides a
great location for HIM to gain the
exposure it deserves.
➨

10. LOCATION
FACT SHEET
LOCATION: 601 N Michigan Ave, Chicago
Il 60611
CROSS STREETS: Ohio & Michigan
NEIGHBORHOOD: Chicago
SQUARE FOOTAGE: 20,000
SHAPE OF STORE: Rectangular
ENTRANCE/ EXITS: Front/ Side of building
WINDOWS: Arcade style located in front
entrances
MONTHLY RENT: $7,500
TERMS OF LEASE: Negotiable/ Yearly
COMMON AREA FEES: N/A
SECURITY DEPOSIT: N/A
REALTOR FEE: N/A
UTILITY EXPENSES: Paid for by company
ALLOWABLE RENOVATIONS: N/A
LANDLORD OBLIGATIONS: N/A
AC/ HEATING: Central

11. HIM
PLANAGRAM
The floor layout of HIM was designed to
serve as a open space that allow our
customers the ability to freely and
comfortably roam through our different
departments. At our entrance, basics,
undergarments and shoes can be found.
Our three street facing visual windows
reflect our popular three departments of
new daywear, nightwear and business
casual. Accessories serve as impulse items
located near the register. Clearance and
markdowns are located near fitting
rooms. At the center of our store, a raised
logo platform and mannequins can be
found, displaying our newest additions to
the floor.
HIM
RegistersFitting
rooms
Basics
Bags
Jewelry
Shoe
Dep.
fragrance
EntranceWindowWindow
Sunglasses
SuiteDepartmentDaywearNightwear
Clearance
Clearance

12. HIM STORE DÉCOR
HIM creates an environment that will make our
male clientele feel like they are shopping in
the closet of the successful man they can
become, with the help of our products and
services. An open floor plan filled with modern
monochromatic décor allows for an easy and
comfortable shopping experience to take
place between our clients and personal
shoppers.

13. HIM VISUALS
HIM exterior and interior
décor and visuals are a
representation of the
brand. Trendy and
dapper, HIM is a upscale
mens retailer with modern
monochromatic themes
found within its walls.
Walls, furniture, light
fixtures, etc are all
monochromatic with
colored mannequins that
accentuate the clothes
and draw in the shoppers
eyes.

14. E BUSINESS-MARKETING CUSTOMER INTERACTION
Twitter: Sending out a
tweet with the #HIM
hashtag allows for
customers to receive sale
notifications and
promotions
Facebook: Announces new
and upcoming promotions.
Main focus of marketing
and advertisement. Biggest
medium of collecting new
customers.
Instagram: Customers use custom
#HIM hashtag that allow customers
to enter promotions and promoting
apparel with fitting room selfies.
Company page will give a behind
the scenes look at the design and
corporate levels.

15. HIM MARKETING
PLACE: Product will be
distributed exclusively at HIM
retailers. Following first five
successful years of business,
pop up shops will be opened
among big name retailers
such as Macys, Neiman
Marcus, Barneys in New York
and California.
PRICE: MAIN CATEGORIES
1. SUITES $200-$500
2. SHOES $75-$150
3. FRAGRANCE $45-$60
4. OUTERWEAR$25-$50
5. INDIVIDUAL PIECES $20-40
6. ACCESSORIES $15-25
PROMOTION & EVENTS: Grand
store opening. Promotion via
social media outlets and local
Chicago fashion publications.
First 100 customers all receive
50% off entire purchase gift
cards.
ADVERTISING: Top 10 male
magazine publications and local
Chicago fashion and arts
publications.
PUBLICITY: Website and social
media outlets will launch month
prior to store opening. Link will be
published in promotional
advertising.

16. ORGANIZATIONAL
CULTURE
The personality of the HIM brand is
defined by its employees and
cliental. Influenced by creativity
and individualism, HIM celebrates
the male form and what he strives
to be. Our company culture
inspired by professional desire to
improve how a man feels in and
out of our clothes. Our employees
and cliental share a symbiotic
relationship. We learn from our
customers and adapt to their
needs to provide an exclusive
shopping experience.

17. HIM MANAGEMENT
EMPLOYEE MOTIVATION: Employees at HIM will be provided with
a clear understanding of what it means to work for an all men’s
retailer that breaks the mold of its competitors. Employees hours
will be awarded based on meeting weekly sale quota
requirements.
GOAL SETTING SHEET: Created as a company guideline for
meeting sales floor expectations. Goal sheet allows for
competition to take place among salesmen and associates.
Sheet acts a physical guideline that maps out daily and hourly
sales goals for individuals and entire team.
SELLING PROGRAMS: Brand guidelines for reaching store financial
goals while keeping an ethical retail approach with each and
every customer. Selling program will be taught by upper
management during first two weeks for every HIM new hire.
BONUSES AND INCENTIVES: Personal shoppers receive 10% of
every purchase rung under their name. Employees will be
entitled to use an employee discount on all purchases of 50% off
all HIM merchandise.

18. HIM LEADERSHIP STYLE
Leadership style of management at HIM will create energetic and motivational communication
between upper and lower management to ensure all company standards and requirements are
being met. An authoritarian style of leadership will be followed. Creative decision making and
enforcement of these expectations will be made by those in management positions. Managerial
leadership will create and maintain a comfortable and inspirational work environment to ensure
all the needs of the customers are being met at all time during the HIM shopping experience.

19. HIM ORGANIZATIONAL MANAGEMENT STRUCTURE
POSITIONS AT HIM:
MANAGER – Provides team with coaching team on store and individual
goals. Creates scheduling and payroll. Implements rules and regulations.
Identifies brand ideals Ensures merchandise availability. Provides safe work
environment, Maintains opening/closing procedures.
PERSONAL SHOPPER – Help customers select/ purchase merchandise
based on personal style and individuality. Provide excellent customer
service. Inspire confidence with creativity.
SALES ASSOCIATE – Greets customers entering. Offers assistance. Suggests
items. Product knowledge. Keeps customer profile records. Process
payments. Contributes to store goal.
VISUAL MERCHANDISER – Deliver/ communicate visual concepts and
strategies. Trend forecasting. Working with architectural fixtures. Changing
visual displays and marketing on floor and windows, Sourcing props.

20. HIM HUMAN
RESOURCES
ETHICS: HIM follows a strict code of truth to create and solidify
honesty between our brand the customer. We keep high
standards that encourage our shopper to continue revisiting
HIM and knowing they are getting the most for their time and
money.
HOURLY RATES: Mangers - $15 Personal Stylists - $11 Keyholders
- $11.50 Sale Associates - $9
DISCOUNTS: All regularly scheduled employees will receive
50% off purchase of any HIM merchandise.
TRAINING: Job shadowing is required for every position for the
first two weeks of employment. Shift expectations will be
taught and supervised by managers on duty so that
employee receives full understanding of position guidelines
and expectations. After one month of training, employee will
be considered for regularly scheduled shifts.
EMPLOYEE MANUALS: Received by every employee at hire
date. Must be thoroughly read and signed off by. Signature
acknowledges employee is aware of company guidelines
and expectations of their position. Manual also includes
information regarding dress code, benefits, discounts, payroll,
etc.
SCHEDULE SHEET: To be printed every week and found in
breakroom. Request off notices are required two weeks in
advance prior to schedule creation.

21. HIM FINANCIALS: SCHEDULING & PAYROLL
NAME SUNDAY
3/15
MONDAY
3/16
TUESDAY
3/17*
WEDNESDAY
3/18
THURSDAY
3/19
FRIDAY
3/20
SATURDAY
3/ 21
TOTAL
HOURS
ERIC(M) 10 – 6 9 – 5 9 – 5 9 – 5 1 – 9 40
MEG(M) 12 – 7 1 – 9 9 - 5 1 – 9 9 - 5 39
JOSE(K) 3 – 7 3 – 9 9 - 3 10 – 4 10 – 4 28
LANA(K) 11 - 4 3 - 9 10 – 4 10 - 4 23
JAKE 10 - 4 10 - 4 10 - 3 17
HANAH 3 - 9 3 - 9 3 – 9 18
JEREMY 3 - 7 3 - 9 3 – 9 16
KYLIE 3 - 9 11 - 7 3 - 9 18
Week of 3/15 – 3/ 21 *SHIPMENT DAY
M- MANAGER $15 (40HRS+) K- KEYHOLDER $11.50 (20-30HRS) SA- SALE ASSOCIATES $9 (6-20HRS)

22. HIM FINANCIALS: MONTHLY SALES PLAN
ASSOCIATE WEEK 1 WEEK 2 WEEK 3 WEEK 4 TOTAL
ERIC $5,950 $4,900 $5,900 $5,550 $22300
MEG $5,000 $5,900 $5,000 $5,600 $21500
JOSE $11,000 $6,500 $5,500 $6,000 $28400
IAN $2,000 $1,500 $3,500 $6,000 $13000
LANA $1,000 $5,000 $4000 $4000 $14000
WEEK TOTAL: $24,950 $23,800 $23,900 $21,150 $99200
GOAL: $99200

23. HIM
OPERATIONS
BUSINESS HOURS: HIM
opens its door to the
public at : 10AM –
9PM Monday –
Saturday 11AM –
6PM Sunday
HOLIDAY HOURS:
Normal hours of
operation. Closed
Christmas Eve/ Day,
4th of July,
Thanksgiving eve/
day.
LOSS PREVENTION &
SECURITY: All HIM
product above $5
retail price will be
censored. Store
accessories, personal
shopping bags and
more than one
person at one time
will not be permitted
in fitting rooms. One
security guard will be
on duty at all hours
of open operation to
detour theft and
ensure the safety of
customers and
employees.

24. HIM SERVICE
LEVELS
LAYAWAY: Not offered.
MERCH HOLDS: Merchandise will be held in
back for 24hrs from request date.
ALTERATIONS: Will not be a service offered at
HIM locations. Local alteration business will be
referred to customers requesting such services.
RETURNS: Can be made within 30 days of
purchase in the form of original method of
purchase. Merchandise must not look used and
include tags. Receipt is required for full return
amount. Store credit will be issued for returns
with no receipt.
CLIENTLISTING: Not offered.
CUSTOMER RETURNS & SERVICE: HIM seeks to
provide each and every customer with 100%
customer service within setting foot within our
establishment. Our staff will do our best at
meeting customer services and return issues.