Mastey Hair Color Certification - No Ammonia No PPD Hair Color Introduction

No Ammonia • No p-Phenylenediamine (PPD) • No Gluten • Vegan

Mastey is the Best Choice for
Green Focused, Environmentally Friendly,
Organic Hair Salons & Stylists
around the world.

Salon Certiﬁcation Program
Course 1

Introduction to Program & Healthier Hair Color
Advanced Gray Coverage Solutions
Advanced Formulas and Color Correction
High Lift Blondes and Tint Back Brunettes
Final Projects
Invitation to our Educator Training program

Presentation Attendance
live or through special arrangements an online video version
Review
online or through email
Quiz
online
Project
submit through social media & Web
Mastey will provide you with the color products
needed to complete hands on projects.

Knowledge • Professionalism • Integrity

What are customers looking for?

Organic • Green • Eco Friendly

The problem with the term
“Organic Hair Color”

U.S. Organic
Product Standards
100% Organic 
100% Organic Ingredients
Organic 
90% Organic Ingredients
Made with or Contains Organic Ingredients 
At least 70% Organic Ingredients

Does any hair color on the market
meet this standard?

If a hair color has 31 ingredients
and 5 ingredients are certified organic.
Is that hair color organic?

What if they even put
“ORGANIC” in the name of the company?
Is that hair color organic?

Are there ways to color hair
with Organic Alternatives…
Henna
Too Orange
Indigo
Too Purple
Coﬀee
Tones Very Limited
Tea
Very Unpredictable

Problems for the professional salon
Limited Tonal Values
Uncontrollable Results
Very dark and very oﬀ tone
Over time products coat the hair shaft
Give it a plastic like texture

Madelyne
Salon Owner / Mastey Educator - Sweden
25+ years experience with other brands
Developed Severe Allergies to Color
Tried Teas and Coffee for a few years
2011 - Found Mastey Hair Color
Can color again with no health problems

Using the terms like
Organic • Organic System • Certifiably Organic
when referencing hair color that is
NOT ORGANIC
is confusing and deceptive to both stylists and consumers

Organic is just a buzz word to salons
But Organic is a real word in the real world

What are customers really looking for?

Healthier Hair
Gentler Ingredients
Better Results

Healthier Hair
Gentler Ingredients
Better Results
Something that works!
Because we use it 5 to 10 times a day

Ginny
Salon Owner / Mastey Educator - USA
25+ years experience with other brands
Developed Severe Allergies to specific chemicals in Colors and Bleaches
Could no longer do any color
Found Mastey Hair Color
now can color again with no health problems

Knowledge in your product of choice

Color Mission:
Make professional hair products using the gentlest available
ingredients for the health of the stylist and the client while
still producing professional results

No Ammonia
No p-Phenylenediamine (PPD)
No Gluten
Vegan
Antioxidant Rich
Moisturizing & Repairing
No Ammonia Color available since
1982
Sold around the world

ALKALINE = AMP or MEA Suspended in Soy
Minimizes Damage compared to Ammonia
Soy Solution Encapsulates the Fumes & Odor
Gives you healthier color with longer lasting results
DIHYDROXYETHYL SOYAMINE DIOLEATE
CONDITIONERS
CONDITIONERS
AMP or MEA

Ammonia Color Process
Damage during color process with Ammonia
Based Color and PPD type dyes
Mastey Color Process
Less Damage and MEA and/or AMP and All
Oxidative Dyes

Past • Present • Future of Color
Ammonia MEA AMP / MEA

Mastey Hair Color Dye System
All Oxidative Dyes
No Direct Dyes or Stains
No PPD

Based on multiple EU studies:
pPD is 2 to 5 times worse than the
alternative  
toluene 2,5 diamine sulfate
used in Mastey Hair Color
http://ec.europa.eu/health/scientific_committees/consumer_safety/docs/sccs_o_093.pdf

Mixed Dye System
Fade off tone
Fade at Different rates
Mastey Dyes
All Oxidative
Will not fade off tone
Direct Dyes / Stains

No PPD Permanent Hair Color
PPD and Direct Dyes No PPD
Oxidative Dyes

Gluten Free
Rice Amino Acids
Smaller in molecular size than wheat protein
Richer in vital nutrients needed to rebuild hair

Vegan Natural Moisture Factor
Vegetable based ingredients
Mimic natural moisture produced in Epidermis
Moisturizes Hair before color so rice amino acids can repair

Vitamins & Antioxidants
Promote Longer Lasting Color & Prevent Fadage
Helps keep your hair nourished and shiny

Gentler Alkaline => Minimizes Hair Damage
No (PPD) & No Direct Dyes => Less Irritating & No Build Up
Rice Amino Acids & Vegan NMF => Moisturize & Repair Hair
Vitamins & Antioxidants => Prolongs Life & Vibrancy of Color

Hair Color is Reflective Like Virgin Hair

Learning the Language of Color
Knowing your Levels and Tones
Lets you Formulate any formula for any problem

Mastey
Hair Color Levels
Mastey hair color levels
match virgin hair color levels
1
3
4
5
6
7
8
9
10
11

Level 8 Gold
(.3) = GOLD
Level 8 Gold Copper
2/3(.3) = GOLD + 1/3 (.4) = Copper
Single Tone Multi Tone

Tones with Bases across the top
Levels along both sides

Amplifiers are Pure Tones with no base levels
Used to Counteract or Accentuate a Tone
Used to Create Custom Colors
07 37 42 44 64 66 67 33

Color molecule as it process
Fully processed color lasts longer
When Applied 30 minutes 45 minutes

Mastey Tri-Base Color System
The key to tonal control, coverage and vibrancy
Light Shades Red Shades Dark Shades

Shade Breakdown
Water Conditioners Alkaline Agent Pigment

HiLift Color Instead of Bleach
Lift varies based on clients starting level and color history
Multiple applications provide higher levels of lift
Less Damage than using bleach

High Lift Formula
11 Series Shade
60 Volume
45 minutes processing
11 Series Shade
Ampliﬁer in desired tone
60 Volume
45 minutes processing
Lift & Tone Formula
Lift will depend on color history

Counteracting yellow undertone for natural
blonde high lights on lighter bases
When lifting lighter shades add 07 Blue Ampliﬁer to cut yellow undertone in outcome
Color Formula
2 oz - 11.2 Color
.25 oz - 07 Blue Ampliﬁer
2.25 oz - 60 Volume Peroxide
Processing
15 minutes under heat
30 Minute Cool down
Total Processing Time:
45 minutes

When lifting darker shades add 37 Green Ampliﬁer to cut red undertone in outcome
Color Formula
2 oz - 11.2 Color
.25 oz - 37 Green Ampliﬁer
2.25 oz - 60 Volume Peroxide
Processing
15 minutes under heat
30 Minute Cool down
Total Processing Time:
45 minutes
Counteracting red undertone for natural
caramel high lights on darker bases

Use as a Decolorizer
Use to lift off Demi Permanent build up on ends
Vary timing and check frequently for desired lift
Add heat to get more lift
Multiple uses for high lift formulations

Krystina
Very Damaged Hair
Very Dark Roots
Needs to be a Healthy Blonde

Heavy Highlight
FORMULA 1 
2 oz - 8.23 
2 oz - 20 Volume
FORMULA 2 
2 oz - 10.2 
1/8 oz - 07 
2 1/8 oz 40 Volume
TONER: 
3 oz 9.2 Hair Color 
1 1/2 oz 10 Volume 
1 1/2 oz 9.2 Instantané
FORMULA 3 
2 oz - 11.2 
1/8 oz - 07 
2oz - 60 Volume
Application Time: A long time :) 
Processing: 45 minutes

Simple Gray
Coverage Formula
Use a Double Zero Shade
Use 20 Volume
Example:
5.00 + 20 Volume
Multi Tone Gray
Coverage Formula
Use a Double Zero Shade
Add a secondary tone
Use 20 Volume
Example:
5.00 + 5.34 + 20 Volume

5.00 + 4.34 + 20 Volume
Easy Coverage and Beautiful Natural looking tones
Adding 4.34 adds depth and secondary tone

The 6 P’s to Perfect Color
Proper Preparation => Use Me First
Proper Formulation => Shade and Tone Selection
Proper Application => Cross Hatch
Proper Saturation => Use enough product
Proper Timing => 45 minutes
Proper Rinsing => Emulsify color while rinsing

Proper Preparation
Ensure you have a clean canvas to create

Color Safe Hair Purifier
Removes Build up and minerals without stripping color
or causing dryness or damage

Repair Extremely Damaged Hair
Repair over processed and damaged hair
with Mastey Color Protection
With Rice Amino Acids, Vegan Moisturizers, Certiﬁed Organic
Argan Oil and Olive Oil

Picking the Right Shade
Matching a competitor
Go 1 shade darker & match tonal value not color number
Remember Mastey dyes are lighter and don’t build up or go darker

Selecting the right developer
You can mix developers for in between volumes
like 15 and 25 volumes

Clean Thin Sectioning
Thin enough to see through

Proper Saturation
Use Enough Product / Use ﬁrmer hand
Apply with Bristling Motion

Emulsify color when rinsing
Finished color should be Soft, Shiny,  
and Healthy Looking every single application

Advance Color Formulas
Using Oxidative Dyes & Color Instantané
Mastey Hair Color
Mastey Hair Color
+ Instantané

Color Instantané sticks to oxidative dyes
Double your pigment concentration to add depth
without build up or damage

Why Use Instantané?
You can double your pigment load
Instantané can thin out your color formula for easier application
Available in 94 shades
Gentler and gives you more vibrant results than  
shampoo caps or pulling through.
Non Progressive Formula, so it will not darken the ends

Refreshing Faded Ends
Use instead of a shampoo cap or pulling through straight color
Use remaining color in bowl and add Color Instantané to pull through

Doubling your pigment
Normal Formula
2 oz 5.34 Mastey Color
2 oz 20 Volume
Double Pigment Formula
2 oz 5.34 Mastey Color
1 oz 40 Volume
1 oz 5.34 Instantané

Demi Formula
1oz Mastey Color + 2 oz Instantané + 1oz 20 Volume
Use instead of a progressive Demi-permanent

Toner Formula
1oz Mastey Color + 2oz Color Instantané + 1oz 10 Volume

Download
Salon Formulation Chart

1 Step Tint Back
Replace your primary tones
Select a target color

Brooke
Sever Damage from Bleach
Needs to be a Rich Chocolate

Modified Tint Back
Color Correction
FORMULA 1 
2 oz - 4.34 Mastey Color 
1 oz - 4.0 Mastey Color 
1 oz - 4.6 Mastey Color
4 oz - 10 Volume 

Morgan
Extremely Damage
Needs to be a Vibrant Red

Creating the
Little Mermaid
Base 
3.5 oz - 5.46 Mastey Color 
.5 oz - 64 Ampliﬁer 
1 oz - 5.46 Instantané 
 
3 oz - 20 Volume 
Highlight 
1.5 oz - 7.44 Mastey Color 
.5 oz - 44 Ampliﬁer 
 
 
2 oz - 20 Volume

Professionalism in yourself
your work and your business

If your hair looks like a hot mess,
why would anyone let you do their hair?

If your salon is a train wreck,
why would I want to be your client?

Don’t take short cuts with your results!
If the result is worth something,
it takes time & hard work to achieve it.
Charge for that!

Make time for yourself
and your business.

Be True to Your Integrity
What do you believe in?
What do you stand for?

Make smart choices
Be honest with yourself and with others

Halina
Salon Owner / Mastey Educator - USA
40+ years experience
Continues to learn new ways to better herself & her staff
Just started doing platform work at trade shows last year
Constantly pushes herself to learn new trends

You are responsible for
what you promise your client
& what ingredients you expose yourself to

Don’t be the
Snake Oil Salesman

Homework
Review this video recording
read through and create an account at:
masteyhaircolor.com
Create a Facebook Page and Linked In Page
for yourself and your salon.
Friend: erick@mastey.com • Like: facebook.com/teinture

Quiz
You will receive an email with a link to a
100 question Quiz
Please complete the quiz at least 1 week before the next class
Answers for the quiz will come from this video and the
masteyhaircolor.com website.

Project
Finished Model
Select a technique we discussed today and create a formula and
finished look for your model. 
Email us the colors you will need to complete the look 
We will send them free of charge along with a styling product kit  
to use for your finish. 
Take pictures and/or video of your finished look on your phone.  
We’ll send you info on how and where to post it.

Finish this program
& become a Mastey Educator

Thank You For Joining Us
You will receive an email with links to all downloads
and instructions for your assignments

Mastey Hair Color Certification - No Ammonia No PPD Hair Color Introduction

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