2. Trade shows are events that are held with
a motive to display goods and services.
They are events where products of a
specific industry are demonstrated and
exhibited.
What are trade shows?
3. Any industry can participate in a trade show. Some
of the popular industries that participate in trade
shows include food , pharmaceuticals, books,
handicraft, agriculture, automobiles and more. The
list of industries taking part in trade shows is
endless.
Industries participating in trade
shows
4. An exhibitor at a trade show is responsible for
exhibiting his products or services at a trade
show.
Role of an exhibitor at a trade show
5. •Capable of implementing effective planning
strategies
•Capable of having clear goals and objectives
•Capable of dynamic product or service
presentation
•Capable of accurate planning and budgeting
•Capable of using appropriate exhibit space
Traits of a successful trade show
exihibitor
6. •Bringing untrained team members along with
them
•Not engaging with the visitors in a proper
manner
•Fail to follow new prospects
Common Mistakes Exhibitors Make