You have a website, but... The art of getting found onlin

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In this webinar, WSI Certified Internet Business Consultant Eric Cook shares some information on how to get "seen" online by the search engines. Simply having a website is no longer enough and businesses need to take proactive steps with things like search engine optimization (SEO), paid search (PPC), display advertising and other ways to get them found online.

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You Have a Website, But Who Knows… Who Cares? The Art of Getting Found Online Free Webinar Wednesdays May 5, 2010 Eric Cook, Certified Internet Business Consultant

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evolution of the Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Makes a Great Website? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How To Get Found Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Should I Bother with Search Engine Marketing? ,[object Object],[object Object],[object Object]

Who’s Searching For You??? ,[object Object],[object Object],[object Object],[object Object],[object Object],michigan banking Source : comScore, Hitwise

Behind the Scenes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Defining SEO “ What the search engines want to see is just what your users want… Frequently updated , quality and relevant content .” Mary O’Brien Former Director of Sales, Overture.com

Key SEO Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],SEO & SMO Work Together Hello. I’m SEO. And I’m SMO.

Paid Search Marketing Pay Per Click (PPC)

Defining PPC ,[object Object],[object Object],[object Object],[object Object]

More Than Google… There's a lot of searching going on out there!

Total Coverage Positioning in top paid listings Paid listings in organic directory listings

You Control… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Monitor Performance You can see what every Ad Dollar is doing for you with Paid Search Marketing for maximum ROI.

Paid Search Marketing & Display (Banners)

The Buying Funnel Display/Banner Ads Paid Search/PPC

E-Mail Is Cost-Effective 1.7x 1x 4.1x 6.9x 34.3x 2.4x 1x 5.9x 7.1x 8.2x Cost per Lead Cost per Customer

Why E-Mail Marketing? ,[object Object],[object Object],[object Object],[object Object]

E-Mail Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Determining an ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Podcasting & Audio ,[object Object],[object Object],[object Object]

Webinars ,[object Object],[object Object],[object Object],[object Object],[object Object]

Whitepapers & Articles ,[object Object],[object Object]

Presentations ,[object Object],[object Object]

Screen Capture & Demos ,[object Object],[object Object],[object Object],[object Object]

Never Miss Another Word™ ,[object Object]

iPod Nano ,[object Object],[object Object]

Questions - Eric Cook [email_address] www.LinkedIn.com/in/EricCookMBA www.Facebook.com/ECook www.Twitter.com/EricCook www.PoweredByWSI.com (269) 841-5007

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You have a website, but... The art of getting found onlin

1. You Have a Website, But Who Knows… Who Cares? The Art of Getting Found Online Free Webinar Wednesdays May 5, 2010 Eric Cook, Certified Internet Business Consultant

5. Getting Found Online

8. “Field of Dreams” Marketing Plan

10.

11.

12.

13. Search Trends Source : Google Insights

14. HTML 101 “What is Meta Data”

15.

16. Search Engine Optimization (SEO)

17. Defining SEO “ What the search engines want to see is just what your users want… Frequently updated , quality and relevant content .” Mary O’Brien Former Director of Sales, Overture.com

18.

19.

20.

21. Google: “wsi eric cook”

22. Local Search Results

23. Paid Search Marketing Pay Per Click (PPC)

24.

25. 7 Essentials to Paid Search

26. More Than Google… There's a lot of searching going on out there!

27. Total Coverage Positioning in top paid listings Paid listings in organic directory listings

28. Yahoo/Google Example

29.

30.

31. Monitor Performance You can see what every Ad Dollar is doing for you with Paid Search Marketing for maximum ROI.

32. Paid Search Marketing & Display (Banners)

33. Reach During Surfing

34.

35. Build Your Brand Online

36.

37. Heard of Remarketing?

38. Search + Display = Synergy

39. The Buying Funnel Display/Banner Ads Paid Search/PPC

40. E-Mail Marketing

41. E-Mail Is Cost-Effective 1.7x 1x 4.1x 6.9x 34.3x 2.4x 1x 5.9x 7.1x 8.2x Cost per Lead Cost per Customer

42.

43.

44. Website Analytics

45.

46.

47.

48. FREE & COOL Stuff…

49.

50.

51.

52.

53.

54.

55.

56.

57.

58. Questions - Eric Cook [email_address] www.LinkedIn.com/in/EricCookMBA www.Facebook.com/ECook www.Twitter.com/EricCook www.PoweredByWSI.com (269) 841-5007

59.

Notas do Editor

Aniz used to be with WSI and now is in the banking industry.
Gather information on SEO strategies for banks…

You have a website, but... The art of getting found onlin

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