Heard of inbound marketing but aren't exactly sure what it means? This SlideShare outlines the core of inbound marketing and ways you can use inbound to grow your business. Generating organic, self-qualified traffic is the name of the marketing game in 2016.

1. Whatis“Inbound
Marketing?”

2. Inboundmarketingisaholisticstrategythatcreatesvalue
andeducatesqualifiedprospects,resultingin higherROI
andminimalresourceswasted.

3. InboundMarketing
Vs.
TraditionalMarketing
TraditionalMarketing
Revolvesaroundthe 4P’s
(product,place,priceand
promotion)
InboundMarketing
Revolvesaroundthe
rightcontentatthe
righttimeandplace

4. TheInboundWay
● Attractstrangerswithblogsandsocialmedia
● Convertvisitorsusingcallstoactionsandlandingpages
● Closeleadsthroughworkflowsandcustomerrelationshipmanagement
● Delightcustomersintopromotersthroughsocialmonitoring

5. Beforeyouembarkonyour inboundmarketing
journey,youneedtoself-assesswhatyour intent
anddesiredoutcome are;then,you’llwantto
createSMARTgoals.

6. Specific→pinpointareasofimprovement
Measurable→assesyourstrategy
Attainable→outlinearealisticcheckpointandimportanceof
yourgoals
Realistic→determineifyourgoalsparallelyoureffortsand
needs
Timely→helpstayontrackwithyoursettimeparameters
SMARTGOALS

7. InboundNuggets
● Purchasesarea two-waystreet
● Connectandpersonalizetogenerate
loyalcustomers
● Attractyourcustomer; don’tbeg,
botherorinterruptthem
● Allcontentshouldbetailored to
customerpreferences
● Providevalueforyouraudience

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