Every day real estate agents send numerous emails to clients, coworkers, friends and family. Every email sent presents an opportunity to engage people and interest them in your business. Though it costs nothing to create and the time investment is negligible, email signatures are one of the most under used marketing tools in real estate. In this guide you will find the Seven Key Components of a Strong Email Signature, the Four Biggest Mistakes Real Estate Agents made and tips for engaging your audience.

1. Email
Signatures
that Sell

2. How Many Emails
do you Send a Day?

3. Every email sent presents an
opportunity to engage people and
interest them in your business

4. The Seven Key Components
of an Email Signature

5. Dividing Line
Visually separate your signature from
the body of the email with a dividing
line.
Choose a Dividing Line that is simple
and does not distract the reader.

6. Branding
Feature your company logo in a
prominent position in your email
signature.
This is the best way to make an email
look more professional.

7. Contact Information
Include only the contact information
you want people to use.
If you do not want people to send you
a fax, do not give them a fax number.

8. Contact Information
name, title (designations)
company (if not in logo)
phone number(s)
email
website
office address

9. Hyperlinks
Make it as easy as possible for
readers to learn more about you by
incorporating hyperlinks into your
email signature.

10. Personal Photo
By including a picture in your email
signature, you are turning a normally
‘anonymous' type of communication
into a more personal type.

11. Compelling Reasons to Contact You
Each month find a tangible way to
engage your readers and give them
compelling reasons to get in touch
with you.

12. Social Networking
Graphic links to your Social
Networking Profiles will give readers
new ways to get to know you and
illustrate the depth of your web
presence.

13. Four Mistakes to Avoid
when Creating your
Email Signature

14. Avoid Clutter
Create an organized signature that
presents your information in a logical
order with the most important
information on top

15. Limit the use of bold and CAPS
If you put everything in bold or
everything in caps, you have
essentially highlighted nothing.
Use formatting to make your signature
easy to read.

16. Avoid the Epic Novel
Keep your email signature under 10
lines. If you try to say too much, you
will lose your readers
If you have more to say, write a catchy
headline that links to the full story

17. Don’t Beg for Business
“The greatest compliment I can
receive is a referral”
Statements like this sound weak and
are not moving.

18. Don’t Beg for Business
Instead, thank clients who have given
you referral.
“A special thanks to my neighbors for
referring your coworker to me. It was
a pleasure to help them find their
dream home.”

19. Five Engaging Messages
to use in your Email
Signature

20. Special Offers
Offer an email newsletter, special
report, or foreclosure list.

21. Listing Information
Showcase one of your listings with a
small photo, price and city.
Include a link for more information
about that listing and to a search tool
on your site

22. Area Information
Link a headline about an upcoming
event or news story to your blog post

23. Real Estate Information
Share real estate tidbits as a teaser to
entice readers into asking you for
more

24. Personal Update
Did you just get a new listing or close
an escrow?
Show readers that you are doing
business and they will want to do
business with you, too.

25. Sample of Strong Email
Signatures for Real Estate

26. Jane Agent, GRI
Windermere Exclusive Properties
T: (555) 555-5555
F: (555) 555-5555
Jane@Windermere.com
The average price of homes in San Diego increased in April –
Find out how much your home is worth. Home Value Calculator.

27. Jane Agent, GRI
Windermere Exclusive Properties
T: (555) 555-5555
JanesSellsSanDiego.com
Jane@Windermere.com
There are 563 Homes on the Market in Rancho Bernardo
Click here to find out which properties are priced to sell