1. Part I:

2. The Art of
Storytelling

3. little girl

4. retreat

6. adventure

10. HEROES

11. good > evil

12. why do we love
stories?

13. interact

14. make sense

15. link

16. shape

17. my story

18. POWERFUL

19. formula

20. “If you’re going to have a
story, have a big story, or
none at all.”
~Joseph Campbell

21. my story

22. stumbled

23. “Social Media
Expert”

24. homeschool

25. learn

26. assumptions

27. expectations

28. So how did it
happen that I
ended up here?

29. technology

30. social media

31. people

32. power

33. community

34. website

35. me != web developer

36. me != web designer

37. curious

38. motivated

39. dedicated

40. passionate

41. curious

42. Department of
Institutional Effectiveness

43. ?????

44. job

45. YES

46. me = web developer

47. Creativerse

48. finally made it

49. lonely

50. intellectually &
emotionally

51. technology

52. code

53. social networking

54. community

55. tribe

56. SxSW

57. wall flower

58. tribes

62. evil genius

67. twitter? facebook?

68. My[___]

69. web 2.0

70. list

71. Robert Scoble
Molly Holzschlag
Jeffery Zeldman
Jason Fried
Jim Coudal

72. Robert Scoble
Molly Holzschlag
Jeffery Zeldman
Jason Fried
Jim Coudal

73. scoble show

74. scoble show

75. famous

76. twitter = tipping point

77. direct message

78. half moon bay

80. bagpipe players?

81. titans

82. YES

83. twitter friends

84. secret handshake

85. trust

86. social proof

87. social capital

90. trump is to business

91. kawasaki is to
entrepreneurship

93. YES

94. baggage claim

96. who?

98. mashable

99. stalker

100. pete cashmore wants to
stalk me?

101. stumbled

102. YES

104. role

105. what’s my purpose?

106. story teller

107. story keeper

108. champion of the good

109. Behind every startup is a
story.

110. The stories we tell literally
make our world.

111. 6 Stories You
MUST Learn to
Tell

112. more information

113. faith

114. story

115. sustain

116. meaningful

117. “Story is your path to
creating faith”

118. “Who Am I?”

119. “Why Am I Here?”

120. “The Vision” Story

121. “If we’re not creating leaders
than we’re not doing our job”
~Kathy Bingham
Director of the Office of Aging

123. “Teaching” Stories

124. “Values-in-Action”
Stories

125. “I show them that if Roberto was able to
do it - than they can do it too. A lot of
times I feel like their family or parent.”
~Roberto Navarro
Director of Young Adult & Campus Ministry

126. “I Know What You Are
Thinking” Stories

127. “People get excited about
history when they see how they
fit into the story - and
suddenly the story becomes
their story”
~Lisa May
Director of Archives

128. To Change The World

129. your stories

130. change the world

131. faith

132. “People don’t reach out for help. They are
embarrassed.”
~Ann Schorno
Executive Director
St. Vincent de Paul Society

133. shame is universal

134. nobody talks about it

135. <you talk >you have

136. listening

137. “If a story is not about the
hearer he will not listen. And
here I make a rule - a great
and interesting story is about
everyone or it will not last.”
~John Steinbeck

138. “To be a person is to have a
story to tell.”
~Isak Dinesen

139. surrounding

140. miss

141. pay attention

142. more funding

143. awareness

144. attention

145. “Attention is the most concrete
expression of love. What you
pay attention to thrives. What
you do not pay attention to
withers and dies.”
~Karen Miller

146. “Where do you invest your time,
your life, and your love,
knowing that whatever you pay
attention to thrives?”

147. formula

148. call to adventure

149. refusal of the call

150. supernatural aid

151. crossing of the first
threshold

152. the belly of the
whale

153. the road of trials

154. the meeting with the
goddess

155. atonement with the
father

156. apotheosis

157. the ultimate boon

158. refusal of the return

159. the magic flight

160. rescue from without

161. the crossing of the
return threshold

162. master of the two
worlds

163. freedom to live

164. “If you’re going to have a
story, have a big story, or
none at all.”
~Joseph Campbell

165. “If a story is not about the
hearer he will not listen. And
here I make a rule - a great
and interesting story is about
everyone or it will not last.”
~John Steinbeck

166. Exercise: BIG STORY

167. Part II:

168. Social Proof, Social
Capital & Social
Engagement

169. best friend

171. the whuffie factor

172. social capital

173. down & out in the
magic kingdom

174. whuffie = $

175. whuffie = $ocial capital

176. 3 flavors

177. bonding

178. bridging

179. linking

181. recommendations

182. social proof

184. be a lone nut.

185. Social Capital

186. Influence

187. Conventional
‣ Change others’ minds
‣ Debate
‣ Compete
‣ Prevail

188. New Influence
‣ Change your mind
‣ Dialogue
‣ Admire
‣ Engage

189. social engagement

190. in group community

191. formalize your
circle

192. private stories/
language

193. limited numbers

194. abundance

195. co-opetition

196. credit is infinitely
divisible

197. “If you hide the truth, someone will find
the truth”.
~John Moore

198. why truth?

199. more information

200. faith

201. story

202. sustain

203. meaningful

204. “Story is your path to
creating faith”

205. Exercise: TRUST

206. Part III:

207. The Science of
Social Good

208. fish where the fish are

209. “Jesus always meets people
where they are. We need to meet
them where they are.”
~Father Ballman on Social Networking

210. 140conf

211. 140conf

212. Jeff Pulver

213. Alan

214. serendipity

215. invisible

216. Mark Horvath

217. Mark Horvath

218. There but by the
grace of God go I.

220. causes

221. widgets

222. karmaky

224. Exercise: Social Good

225. Part IV:

226. Let’s Get Social

227. “Social Media is Word-of-Mouth
or Community Based Marketing
that leverages Technology as a
Platform for Conversations.”
~Erica O’Grady

229. America in 1908

230. Relationships
Matter

231. People Matter

233. Social Capital

234. Your Reputation
Matters

235. 7 Categories of Social Media

236. Publishing Platforms

243. Social Networking Sites

245. Democratized Content Networks

247. Virtual Networking Platforms

248. Information Aggregators

249. Edited Social News Platforms

250. Content Distribution Sites

251. TOOLS

252. BLOGS

253. BLOGS
RSS

254. Wikis
BLOGS
RSS

255. Wikis Social
Networks
BLOGS
RSS

256. Wikis Social
Networks
BLOGS
Social
Bookmarking/
Social News
RSS

257. Switch to Internet/
Practical

258. Exercise: Social Practice

259. Questions?