2. Introduction
The song in which Chloe and I have chosen has
many different genres of music; Jazz, Folk and
acoustic. In order to know what to include in our
music video I am doing some research into the
three different genres to find out about the
conventions of each genre. This will make it
easier when coming up with our ideas for our
music video as will know what to include. Also in
the opposite terms we might be able to
challenge some of the conventions and make it
our own interpretation.
3. Music Video
There are many different aspect to a music video
that have to be considered in any music video and
they are:
Mise en scen – which includes props, costume,
location and facial expressions.
Camera work – the camera can have a big
explanation on the meaning of the video and this
is shown through the movement, the different
angles that are used, for example Close up to
portray emotions in the persons.
Editing techniques-editing effects can have an
impact on how the audience interrupt the music
video for explain the editing could show moods
4. Conventions of Acoustic – Music
Video
Acoustic songs tend to be involve a lot of emotions throughout and this
is done through the words in the lyrics and what we see in the video.
There will be lots of shots of throughout of the artist singing whilst
playing an instrument in which they will have expressive facial
reactions which will to promote the whole emotion in which the artist
is trying to get across to the audience
Slow pace movement – This is so the audience is able to everything
in good detail which helps to create a deeper emotion and so they
not distracted by anything fast.
Editing- There is usually editing throughout this could be to make it
black and white and more old fashion as I have seen this in a lot of
music videos of this genre. It helps to the whole environment of the
music video.
Location- The setting is usually isolated as the artist it trying to
express their own emotions and a busy environment wouldn’t help
for this to happen. Sometimes they will consider a location in which
it remind them of a person in which they would be able to express
their feeling even deeper.
Acoustic artist like to base their whole song on a person (friend,
5. Examples Of Acoustic Artist
This is Owl city start of his video of
fireflies and he has already used a
convention's of having the artist playing
a instrument and in a isolated area of a
room. This tells the audience that his
song will be personal to him as of the
setting that he has chosen it seems to
be what he like and where he chills.
The use of editing in Jason Mraz “I
wont give up” is very effective. As we
can see on the screenshot there is a
transparent image of a eye which
alreay evokes several emotions and
thoughts. For example it to me it shows
passionate eyes which means that the
artist is keen.
6. Conventions of a Jazz – Music
Video
Jazz music videos tend to contain quite a upbeat emotions
which makes the audience smile.
Bright Lights- By having bright light through a video it makes
it stand out to the audience and creates a happy mood from
both the artist and the audience
The performance space is usually quite large and in many
different locations through out the video. This is to
emphasises the energy with in the song and the video.
The costumes are very sophisticated and men are usually
dressed in suits and women are in dress- this reflect more of
the older years.
Old fashion location- A lot of jazz songs are set on streets,
shops and run down places. This is to lighten the mood if they
are run down and to build by the vibe to the whole song and
music video.
They usually included a lot of old fashion/ old school vibes in
which in a lot is the microphone that they use.
7. Examples of Jazz Artist
This is Eliza Doolittle “ Big when I was Little”
and her song is set in many different
locations but the record shop is one this she
uses. It add to the old fashion/ old school
style. Also there is a good use of bright
colours to make to mood very positive. One
thing in which Eliza Doolittle has done is she
has challenged the costumes and made it
her own style which really reflects her own
personality which is good to see in the
audiences point of view.
This is Gabriella Cilmi “ sweet about me”
she has included the old fashion vibe
especially the microphone and the use
of colours she has used. They are all
different shades of brown which I think
helps to make it look more older. By
having the older microphone it shows
that the genre is going to either be
8. Conventions of Folk – Music
Videos
Folk music tend to have an older target audience due to the style in
which they do things.
Dark shadows – this is to presented the feeling of what the artist is
trying to say and show emotions to the song and artist
Heaving light- this is usually to put the artist in a spot light and bring
all the attention towards them and also to emphasis the shadows
around the area
Exaggerated music playing – this evokes the audience more and
makes them feel more involved as the artist is getting into their role
which makes the emotion more believable
Close-ups on artist and instrument- this will be to show how
emotionally the artist is and promote the meaning of the song in
more depth.
Editing – They tend to use a lot of black and white in the videos to
try and make the whole environment to the song more daunting and
eerie from the shadows that are used.
9. Examples of Folk Artists
This is Mumford and sons “lilttle lion
man” and in the screen shot we can
see that they have used the
convention of shadows and heaving
light quite well. One of the band
members is really emphasised and
stands out to the audiences in this
shot and really portrays the emotions
as it is quite a dramatic shot.
10. Conclusion
From my research on the three convention's in
which our song consists of it has give me a
more open mind of what we could include with
in our music video. I think it would be good to
include some aspects from each genre and
challenge some to make it more our own and
not the same as other music videos. As it has
three different genres it means we are able to
include lots of effects in our video to help show
the emotions in the song but also making it a
good performance.
