Katie Laird and Erica Bogdan discuss the hows and whys of good design and social media marketing. Learn tips and tricks to get started creating awesome Twitter backgrounds and Facebook Fanpage images.

3. TOPICS WE’LL COVER…
• Why Design is Important to Communicators
• Marketing and Design Fundamentals
• How to Create and Implement Graphics (For Free!)

4. DESIGN MATTERS
(no, really, it does)

5. A worldwide learning community
for professionals committed
to improving the
effectiveness of organizations
through strategic
communication.

6. Noise vs. Signal
• 800 Million active Facebook users
• 900 Million Facebook objects
– Pages, groups, events, apps to interact with
• 250 Million photos uploaded DAILY
• Over 200 Million Twitter accounts
• 2 Billion videos watched / day on YouTube
• Over 350 Million websites on the Internet
http://blog.schipul.com/a-visual-schipulcon-data-set-we-are-all-connected/

7. Make your message count
• Be clear
• Be consistent
• Be interesting
• Be awesome
http://www.flickr.com/photos/8743214@N04/2697931573/

8. Don’t be this door
http://www.flickr.com/photos/andrew-turnbull/4411650628

9. Be this door
instead
http://www.flickr.com/photos/slopeypete/537913313

10. (GOOD)
Design Makes Life Easier

11. Design speaks volumes
• Am I in the right place?
• Do I trust these people?
• What is this _______ in a nutshell?
• What are the important details?
• This sounds cool, what do I do now?

12. Smart Communication +
Good Design
http://www.flickr.com/photos/95822817@N00/2238609065

13. MARKETING + DESIGN
FUNDAMENTALS

15. BRANDING
• Perceived Emotional Corporate Image As
a Whole
• The Companies' Core Values
• More Than Just Colors, Typefaces, Logo
• Is the Foundation Which the Designer
Builds Off From
• Clear + Consistent Message

18. IDENTITY
• Visual Aspect That Forms Part of the
Overall Brand
• Branding Standards Manual
• Has Set Guidelines To Apply Identity to
Visual Elements
• Examples of Visual Devices
• Signage
• Marketing Collateral
• Products + Packaging
• SOCIAL MEDIA

21. LOGO
• Identifies a Business in Its Simplest Form
Via the Use of a Mark of Icon
• Iconic Logos are:
• Describable
• Memorable
• Effective Without Color
• Scalable in Size
• Relevant

24. AUDIENCE + MESSAGE
• Who Is Your Target Demographic?
• Gender
• Age
• Location
• What Message Are you Communicating?
• Clear
• Concise
• Direct

25. CONTENT IS KING
(EVEN FOR GRAPHICS)

26. PRIMARY INFO
• Logo (A MUST!!)
• Contact Information
• Location
• Hours of Operation

27. SECONDARY INFO
• Tagline
• Additional Tab Links Information
• Image Pertaining to Product
• Image Source

28. FANPAGE GRAPHIC
PROMOTIONS

29. FANPAGE GRAPHIC
PROMOTIONS

30. FANPAGE GRAPHIC
PROMOTIONS

31. FANPAGE GRAPHIC
PROMOTIONS

32. EXAMPLES OF
SOCIAL MEDIA DESIGN

35. FINDING IMAGES
AND FONTS

36. • Free
IMAGES
– Make Sure it’s Okay to Use
– Ask Artist/Photographer’s Permission
– Example:
• Compfight.com
• Flickr.com
• Paid
– More Creative Control
– Example:
• Istock.com
• Shutterstock.com

37. Http://Compfight.com

38. Http://IStock.com

40. Creative Commons

41. Where do I find CC content?

42. FONTS
• Free
– Examples:
• FontSquirrel.com
• Google.com/WebFonts
• DaFont.com
• Paid
– Examples:
• Fonts.com
• Houseind.com
• Emigre.com

43. Http://FontSquirrel.com

44. Http://Emigre.com

45. CREATING
GRAPHICS

46. GRAPHIC DIMENSIONS
• Facebook
– Ideal: 180 x 540 pixels
• Twitter
– Ideal : 1024 x 768 pixels
– Content Area: 41 – 108 pixels
• LinkedIn
– Ideal: 400 x 180 pixels

49. ALTERNATIVES TO PHOTOSHOP
• Google “Free Alternatives to Photoshop”
• My Two Favorites:
– Picnik
• Picnik.com
– Photoshop Express Editor
• Photoshop.com/Tools/ExpressEditor
– Gimp
• GetGimp.com

50. Http://Picnik.com

51. Http://Photoshop.com/Tools/ExpressEditor

52. Http://GetGimp.com

53. LINKING TO YOUR
SOCIAL MEDIA

56. MUY IMPORTANTE

58. UPLOADING YOUR
GRAPHICS

61. WHAT WE TALKED
ABOUT

62. OVERVIEW
• Why Design is Important to Communicators
• Marketing and Design Fundamentals
• Creating and Implement Graphics