Curran & Connors is a design firm that helps clients tell their stories through annual reports, websites, branding and other mediums. They have locations across the US and offer creative services tailored to each client's unique needs and industry. The document discusses different reasons why companies may want to communicate their story, such as to shareholders, investors, employees or donors. It also explores methods for telling a story, including through identity, websites, advertising and customer outreach. Finally, it notes some key considerations for choosing a design partner.

1. Everyone
has a story
to tell.
Curran & Connors, Inc. :: Designers of Annual Reports, Corporate Literature and New Media

2. This is
our story.
From annual reports and brochures to Web design and
corporate branding, Curran & Connors has helped a
wide variety of clients tell their stories—from start-ups
to not-for-profits to Fortune 100 companies, and everyone
in between.

3. Ch apt er on e
There are different
reasons to tell
your story.
Annual Reports
Everyone has a story to tell, and although the chapters may be the
same, the specific content is as unique to each of our clients as
the varied industries they serve.

4. to communicate with shareholders
Kenneth Cole Productions
The Kenneth Cole brand speaks in
a singular corporate voice of social
consciousness. Their strategic and
brand-driven annual reports remain
true to their unique voice, one that is
honest and direct.

5. to show results to investors
American Vanguard
The American Vanguard annual report
portrays a story of growth to their
investors. It begins with the soil and
ends with a successful track record, and
their annual report visually illustrates
just how many facets of the agricultural
cycle American Vanguard touches.

6. “When Eddie was diagnosed with
to reach out to employees cancer, I told myself I would do
everything I could to make his life
as normal and positive as possible.
Going to Quest Diagnostics made
such a difference. Mona made
sure Eddie never had to dread the
countless blood draws, and her
friendship became one of the real
bright spots in his treatment.”
Quest Diagnostics —J o n i Q u a a s , Eddie’s Mom
Courage, compassion and commitment. These are the values exemplified by Quest
phlebotomist Mona Carrico, pictured above with patient Eddie Quaas, and embraced
every day by Quest Diagnostics as they continue to drive toward fulfilling their mission
to be the undisputed world leader in diagnostic testing, information and services.

7. to reinforce the brand
Activision
By reinforcing their corporate brand, Activision is prepared
to ride the next wave of growth. Activision’s innovation and
growth as a company with the flexibility and vision to seize
opportunities and create future value have enabled it to be
a leader in the industry.

8. to show responsibility
FEMSA
FEMSA is one of the largest beverage companies in
Latin America. The annual report exemplifies FEMSA’s
ability to stay one step ahead of the game. Whether
strategic market execution, brand management or
social responsibility, FEMSA excels in even the most
complex environments. The result is sustainable,
profitable growth for all of its stakeholders.

9. to stand out from the competition
Physicians Formula
Creativity and strategic messaging
are two of the components that can
make your communication piece
stand out from the crowd. The 2007
Physicians Formula annual report is an
example of utilizing an innovative
delivery of messaging and a playful
photographic approach to capture
the reader’s attention.

10. to reach donors
Boys & Girls Harbor
Balancing testimonials of positive experiences and heartwarming images
drove the concept for this emotionally moving piece that achieved the goal
of raising donors’ awareness while honoring the organization’s founder.

11. Ch apt er two
There are different
methods to tell
your story.
Identity Interactive Advertising & Marketing Customer Outreach
We have continued to evolve to meet the needs of our clients through
our commitment to technology, which has improved efficiency, enhanced
our design capabilities and enabled us to better service our clients
through our expanded product offerings.

12. through your identity
Enzon Pharmaceuticals
The development of the new corporate identity for Enzon followed the normal creative
process, focusing on defining a company’s philosophy in a graphic representation.
A company’s logo, typeface and colors are elements that help make up its corporate
identity and establish a cohesive brand that reflects the company’s principles and values.

14. through the internet
Miami Subs
In the world of Web design, the challenge
is to stand out from your competitors. The
Miami Subs Web site introduces the viewer
to an interactive cartoon-like world that
stimulates the senses and keeps the viewer’s
attention and desire to look deeper into
the site.

15. Lions Gate On-line Annual Report
All successful companies need certain basic ingredients, but they all start with a vision.
The concept for the Lion’s Gate on-line annual report was to create a piece that would
help capture their vision of creating an independent entrepreneurial company that would
become dominant in its space. The report uses the energy and visual impact that Times
Square offers with a focus on functionality for the interactive viewer.

16. through advertising & marketing
Rodman & Renshaw
Differentiating a brand and communicating its unique benefits to a desired audience were
achieved through intelligent deployment of targeted advertising and marketing activities.
The integrated campaign for Rodman & Renshaw leveraged a visually and physically
distinctive presentation kit, an elegantly designed brochure and clever advertising
targeted to reach CEOs, CFOs, board-level executives and C-suite advisors.

17. through customer outreach
DRS Technologies
In a highly competitive environment, DRS Technologies deployed a
sales brochure with high-tech production values that were consistent
with its position as a leading provider of technology solutions to U.S.
military operations. Metalized finishing, color-saturated imagery and
spot-positioned printing effects combined to visually reinforce their
brand image with customers and prospects.

18. Ch apt er three
There are many
things to consider
when choosing a
design firm.
What are the communication needs of my company?
How do I begin the creative process?
Who will help me tell my company’s story?
These are just a few of the questions that will arise
during the process of selecting a design firm.

19. Over the past four decades, Curran & Connors has evolved
to meet the challenges in a continually changing corporate
environment. Our ongoing evolution translates into enhanced
design capabilities, cutting-edge technology and better
service to our clients. With design studios in New York, Florida,
California and Chicago, and sales offices in 16 locations across
the country, we continue to offer an unparalleled diversity of
talent coupled with local representation to tell the unique
stories of our clients.

20. where creativity and strategy meet
corporate headquarters
140 adams avenue, suite 20 c, hauppauge, ny 11788-3618 631.435.0400
atlanta
3455 peachtree road n.e., 5th floor, atlanta, ga 30326-3236 404.995.6780
boston
140 wood road, suite 200, braintree, ma 02184-2508 781.356.8045
charlotte
525 north tryon street, suite 1600, charlotte, nc 28202-0200 704.331.3940
chicago
1 northfield plaza, suite 111, northfield, il 60093-1211 847.441.3232
cleveland
6100 oak tree boulevard, suite 200, independence, oh 44131-6914 216.643.2947
dallas
15305 dallas parkway, suite 300, addison, tx 75001-6470 972.455.2823
denver
600 17th street, suite 2800 south, denver, co 80202-5402 303.405.8326
fort lauderdale
6300 nw 31st avenue, fort lauderdale, fl 33309-1633 954.973.7071
houston
2950 north loop west, suite 500, houston, tx 77092-8830 713.586.8890
los angeles
19200 von karman avenue, suite 500, irvine, ca 92612-8513 949.622.5460
new york city
271 madison avenue, 18th floor, new york, ny 10016-1001 212.448.0400
princeton
5 independence way, suite 300, princeton, nj 08540-6627 609.514.0104
san francisco
191 sand creek road, suite 210, brentwood, ca 94513-2220 650-794-2656
900 cherry avenue, suite 300, san bruno, ca 94066-3018 650.794.2656
washington, dc
8300 boone boulevard, suite 500, vienna, va 22182-2626 703.848.9259
www.curran-connors.com

21. Curran & Connors, Inc.
140 Adams Avenue
Suite 20 C
Hauppauge, NY 11788
www.curran-connors.com
631.435.0400