Personal Information
Organização/Local de trabalho
Greater Chicago Area United States
Cargo
SVP - Head of Strategy, Planning and Insights at Performics
Setor
Advertising / Marketing / PR
Sobre
Analytical and creative strategist with 15+ years of experience in brand strategy, consumer engagement (digital and traditional), shopper marketing, analytics, and innovation. I have strong analytical skills and a creative mind and I love working with people and develop teams.
Understanding human behavior is my core expertise and I excel at it. As an avid practitioner of behavioral economics I serve as a bridge connecting behavioral sciences with marketing.
I have a solid background in psychology, advertising, analytics, and dynamic simulations. I build computer models and simulation games to better understand the strengths and drawbacks of marketing strategies.
Marcadores
marketing mix modeling
semantic network
cultural event marketing
account planning
advertising
neuromarketing
Ver mais
Apresentações
(2)Documentos
(7)Gostaram
(1)The Difference Engine 2014
The Difference Engine
•
Há 9 anos
Personal Information
Organização/Local de trabalho
Greater Chicago Area United States
Cargo
SVP - Head of Strategy, Planning and Insights at Performics
Setor
Advertising / Marketing / PR
Sobre
Analytical and creative strategist with 15+ years of experience in brand strategy, consumer engagement (digital and traditional), shopper marketing, analytics, and innovation. I have strong analytical skills and a creative mind and I love working with people and develop teams.
Understanding human behavior is my core expertise and I excel at it. As an avid practitioner of behavioral economics I serve as a bridge connecting behavioral sciences with marketing.
I have a solid background in psychology, advertising, analytics, and dynamic simulations. I build computer models and simulation games to better understand the strengths and drawbacks of marketing strategies.
Marcadores
marketing mix modeling
semantic network
cultural event marketing
account planning
advertising
neuromarketing
Ver mais