Los últimos números relevantes. La industria vale más de 43MM USD

1. INTERNET
STATE OF ART
#eShowMEX
@erfonseca
#eShowMEX
@eshowmx

2. #eShowMEX
@eshowmx
@ErFonseca
MÉXICO
121,005,815
Population!http://www.conapo.gob.mx/es/CONAPO/Proyecciones
2015!
#eShowMEX
@eshowmx
@ErFonseca

3. #eShowMEX
@eshowmx
@ErFonseca
60,108,655
34,980,000
Internet users. http://siemt.cft.gob.mx/SIEM/#!prettyPhoto/84/ :: Proyección Cofetel marzo 2014
Cell Phones. Competitive Intelligence Unit. Ernesto Piedras Study on Mexican Telecom / http://siemt.cft.gob.mx/SIEM/#!prettyPhoto/46/
Smartphones. Source: IDC.COM / Dec 2013 / google mobile planet report 24M
107,119,286

4. #eShowMEX
@eshowmx
@ErFonseca
55,861,731
6,100,000
24,188,196
Tablets. Source: IDC.COM / Dec 2014
Facebook users. social bakers: /december-2014-social-marketing-report-mexico / facebook.com-ads reach
Internet Web bank accounts. Sourcehttp://www.banxico.mx/SieInternet/
consultarDirectorioInternetAction.do?accion=consultarCuadro&idCuadro=CF252&sector=5&locale=es24M

5. #eShowMEX
@eshowmx
@ErFonseca
LATAM
BIG
PICTURE

6. #eShowMEX
@eshowmx
@ErFonseca
INSIGHTS:
ü Annual
IT
Investment
in
Mexico
2015:
$4,931.8
USD
MM
ü Users
and
behaviors
are
changing
ü E-­‐commerce
Boom.
Are
we
really
ready?
ü Explain
the
big
Picture
to
your
clients.
ü If
content
is
the
King;
Context
is
the
Queen.

7. #eShowMEX
@eshowmx
@ErFonseca
Fuentes:
• Info
México:
Amipci,
Banxico,
Secretaria
de
Economía,COFETEL,
INEG.
IIFT
• Info
Latam:
Comscore,
OCDE,
E-­‐MARKETER
• Info
internautas
en
el
mundo:
internetstatsoftheworld
• Indice
adopción
tecnológica
&
e-­‐
Readiness:
OCDE
• Info
sistemas
de
pago
de
valor
en
México:
Banxico.org
• Compras
en
internet
estimado
en
miles
por
eInstituto
(Instituto
Latinoamericano
de
Comercio
Electrónico)

8. THANK YOU!
@erfonseca
This work is licensed under the Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/ or
send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.