In US there are almost 55 millions of Hispanics and its mobile behavior is surprising. The report include some data and information about its characteristics.

1. & mobile behavior
US Hispanic audiences

2. US Hispanic Audiences
overview

4. 88%
of U.S. Hispanics with a HHI of $50k+ are online
Source: Comscore

5. 13%
of the total US Internet users are Hispanic
Source: Comscore

6. 50%
uses English as Primary Language
Source: Comscore

7. Source: Comscore
Hispanics skew more towards lower
income than non-Hispanic

8. Source: Zincx
More Hispanics research products
online as compared to Non-Hispanics

9. Hispanics also are highly likely to be persuaded
to purchase compared with non-Hispanics
Source: Zincx

10. Hispanics are more favorable towards and influenced
by advertising across all channels and devices
Source: Zincx

11. USH Mobile Behavior
overview

12. 77%
of the USH has a mobile device
non-Hispanic 70%
Source: IAB

13. 83%
of U.S. Hispanics who access the internet on a mobile device
use it while in a store to inform a purchase in real time
Source: thinkwithgoogle

14. 11hours
were spent by USH mobile users each month
Source: Nielsen

15. 58%
of the USH mobile users is between 18-34 years old
Source: Comscore

16. 39%
more time was spent by USH in mobile videos
than the rest of the population
Source: Nielsen
Source: Zincx

17. 64%
of the total time was spent by USH mobile
users between 18-34 years old
Source: Comscore
Source: Comscore

18. Source: Comscore
Hispanics visit some categories more
on mobile than PC

19. US Mobile Insights
overview

20. Source: Crieto
In the US, mobile conversion funnel looks similar
to desktop but with weaker completion rates

21. Source: Crieto
Low conversion rates for retailers indicate a
missing opportunity

22. Source: Crieto
Desktop is increasingly just for working hours

23. Alcance Media Group

24. DIGITAL
ADS NETWORK
We connect brands with the U.S. Hispanic and
Latin American markets.

25. +720
online publishers
EE.UU and LATAM

26. Some Publishers

27. Eduardo Reyes
eduardo@alcancemg.com
+1 786 340 3309