Gamicon 2021 Ercan Altuğ Yılmaz - Gamification Works Because of Science

1. 10+ years of Edu.Tech. & Published 4 book
Representing Gamfed Turkey
Lecturing Gamification at Bahçeşehir & Bilgi University / Istanbul
Organizing Gamification Meetup & Gamification Hackathon
Keynote Speaking & Gamification Design Consulting
C*
‘’Gamification works because of science‘’

2. Most gamify ice-cream experience (only at onboarding thankfully!)

3. Phillip Toledano
#PhilipToledano

4. Phillip Toledano

7. Phillip Toledano

12. Work
Play

13. “Play is a volunteer work,
work is a mandatory play.”
Daniel PINK / TED Global 2009

14. Game Thinking
Game Flow ( Mihaly Csikszentmihalyi )
Game Desing / Game Thinking
Game Theory
Autonomy
(Persona)
Mastery -
(Phases)
Purpose –
(Heroes
Journey)
GAMIFICATION SECRET SOUSE
*Dan Pink / Drive

17. is start with HUMAN!

18. 1 - P L AY E R P E R S O N A
“Who is the target player and what is their emotions.”

19. Proto Persona / Player Persona
*Stakeholder’s ideas
*Max. 3 persona.
*Real Players
*Researchs like interview,poll,netnografi vs.

20. Gamification Persona
3 1
2

21. PERSONA
When you last time have
a recognition and how?
Which reward you like
most at company
without money?
Do you like to charity
and which company?
3
1 2

22. When you last time have
a recognition and how?
Which reward you like
most at company
without money?
Do you like to charity
and which company?

23. "I think gamification is probably more like
75% psychology and 25% technology.’’
— Gabe Zichermann
Gamification.co

24. 2 - P H A S E S
“How the game starts and how it will end.”

25. Davr
Ödül
Tetikl
Davr
Ödül
Tetik
Davr
Ödül
Tetik
Ready to be first seller
of your team?
Lets make this Frida
y
Your best Friday!
Ready to share tips?
Player’s Journey / Oyuncunun Yolculuğu
*Amy Jo Kim - GameThinking.io
How can i play
?
What is it for m
e
…..

26. O
Liman Kurgusu
S
Dönemlik Kurgu
E
Oyun Sonu
D
Farkındalık
Discovery Onboarding Habit Building End Game

27. code, password?

28. invitation,reward?

31. DRAGON BOAT

35. “Limitation of your Gamification Design is
should be your imagination,
not your technology.”
— Niels van der Linden
Gamfed Co-Founder

36. 3 - J O U R N E Y
“Why am i playing this and what is it for me? “

37. Leaderboard :
By time
By friends
By org.charts
By effort league

38. Daily Quiz : when,how many,who will add?
Related to job?
- How many socks your store sold yesterday?
Related to company?
- What is CEO’s daughter’s name?
Guiness World Records?
- What age of oldest person age?
General Cultere?
-When Turkey founded and with whom?
-1923 Mustafa Kemal Atatürk.

39. WIREFRAME - ÖDÜL
KATALOĞU
Rewards :
Extrinsic:
Budget,stock?
Intrinsic :
Zoom with CEO?
Shareable:
Mentor session with 3 friends
Charity:
Food for animals,trees,child?
Surprise:
Check your email for reward

40. Game Dashboard :

45. Farmville VP Bill Mooney
«know the user design»

46. Ian Bogost / Columbia University

47. * bogost.com

49. Gabe Zichermann’s SAPS Rewarding Model :
Intrinsic
Motivation
Cost

53. GAME OVER
oyunlastirm
a
ercanaltug
‘’Gamification works because of science‘’
C*