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Are Agile Projects Doomed to 
       Half­Baked Design? 


             Alex Chaffee 
    alex@PivotalLabs.com 


           Leslie Chicoine 
leslie@GetSatisfaction.com
Introduction 




What is Design 
What is Coding 

XP and Agile Programming 

Agile Design: How to merge Agile processes and 
design principles 

Q&A
Web 2.0 =    ?
Web 2.0 =  play
Web 2.0 =  play faster
Design Methods 




Design
Design Methods 




    Graphics                    Information Architecture 
                User Flow 
Concepts                                   User Centered 


Strategy 
                     Design
            Front End Coding           Research 

   User Interface 
                                           Interactive 
                        Interaction 
Design Methods




I design. 
Design Methods 




            Thought 
                           Modeling 

Research 
            I design.               Play 



 Communication 
                       Re­design 
Coding Methods




Coding 
Coding Methods




                          Scripting 
         Databases                     CSS 
                      Ruby                        UML Diagrams 
Design                                              JavaScript 
Patterns 
                      Coding 
                                                        Deploying 
IDEs              Java                 Research 
     Debugging                                        Best 
                          Object­Oriented 
                                                    Practices 
                              Design 
 Perl        Model­View­                     Version Control 
              Controller 
Coding Methods




I code. 
Coding Methods




            Thought 
                           Modeling 

Research 
             I code.                Play 



 Communication 
                       Re­design 
The Big Idea




     “Design is finding the 
problem, not the solution.” 
              —Leslie Chicoine 
The hard problems are… 
•  people problems 
   –  (mis­) communication 
   –  (not enough) feedback 
   –  (not fully) comprehending constraints 


•  process problems 
   –  deadline and resource management 
   –  design flexibility in the face of frequent change 

Where can we find a people­oriented process, and process­ 
  oriented people?
XP Defined




Extreme Programming is an Agile Process 

– Motto: Embrace Change 
–  Other Agile Processes include Scrum, Crystal Clear, 
   Adaptive Software Development, Feature Driven 
   Development, DSDM, Agile Modeling 
XP Defined




Extreme Programming is an Agile Process 
•  Values 

   §Feedback 
   §Communication 
   §Simplicity 
   §Courage 
Collective                                                XP Practices
                                 ”Ask the room” 
               Ownership 
Continuous                                        frequent 
Integration                                    spontaneous 
                                              working sessions 
         retrospectives 
                                                                      Pairing 
   testing                        XP 
         Continuous 
                               Practices                               simple design 
        Improvement 
                                                            refactoring 
 High code quality         Weekly demos 
                                                  Suggest and agree to 
                                                    process changes 
     Incremental 
       design,                On­site Customer                      Sustainable Pace 
    development, 
     deployment       design by discussion 
                                              “Don’t be stupid.” 
XP Cycles




XP Cycles 
  –  Rapid Iteration, small releases 

  –  Frequent planning/design sessions 
     •    Iteration Planning, Release Planning 
     •    Break down requirements into stories into tasks 
     •    Daily Standup 
     •    Regular All­Hands Retrospectives 
  –  Frequent (weekly) demos 
     •  of deployed, 100% functional software 
     •  real code, real db, real ui, but only some of the stories 
     •  coders, clients, designers, PMs are all in the room 
XP Meets Waterfall Design 




Extreme        Waterfall 
Programming    Design
XP Meets Waterfall Design 




Extreme Programming    Waterfall Design
XP Meets Waterfall Design
XP Staples



•  The three things we do in XP that any team 
   should do 

  § Weekly demos 
  § Daily standups 
  § Pairing 
  Caution: May provoke resistance and hostility 
Agile Design




Agile Design 
Agile Design




“Plans are useless, but 
planning is indispensable.” 

­Dwight D. Eisenhower 
Agile Design




Embracing change 

Communal design ownership 

Evolving solutions 
Agile Design
Agile Design
Agile Design




“Make it OK for people to challenge an idea or 
two, the good ideas can withstand it and the 
weaker ideas fall away and make room for 
something [better].” 
­Brad Bird, Writer/Director of the Incredibles 
Agile Design




“He’ll take good ideas from wherever 
they come from.” 

“He asks you, he wants to know what 
you think.” 
Scales of Design




Scales of Design 
Scales of Design




Large Scale       Concept 
                  Business Goals 
                  User Tasks / Motivations 
                  Site Flow & Wayfinding 
                  Supporting Systems 
                  Navigation 
                  Widgets 
                  Global Styles 
                  Language 
                  Buttons 
                  Graphics 
   Small Scale    Fonts 
Scales of Design




The Large Scale is tested in the Small 
Scale. 

The Small Scale reveals if the Large 
Scale ideas are solid. 
Scales of Design




Play faster. 
Scales of Design




Play faster. 
Scales of Design




Play faster. 
Scales of Design




Play faster. 
Scales of Design




Large Scale       Concept 
                  Business Goals 
                  User Tasks / Motivations 
                  Site Flow & Wayfinding 
                  Supporting Systems 
                  Navigation 
                  Widgets 
                  Global Styles 
                  Language 
                  Buttons 
                  Graphics 
   Small Scale    Fonts 
Problems vs. Solutions




Problems vs. Solutions 
Problems vs. Solutions




“Design is finding the problem, 
not the solution.” 
Problems vs. Solutions




Documents as communication space 

Not as blueprints 
Problems vs. Solutions
Problems vs. Solutions
Problems vs. Solutions




Expose and flesh out the problems 

While manage constraints 
Problems vs. Solutions




Suggest solutions 

Share the outcome to create buy­in 
Open Design




Open Design 
Open Design




Agile demands open: it’s got to be 
flexible and extensible. 
Open Design 




Expose to create depth.
Scales of Open Design




Large Scale       Concept 
                  Business Goals 
                  User Tasks / Motivations 
                  Site Flow & Wayfinding 
                  Supporting Systems 
                  Navigation 
                  Widgets 
                  Global Styles 
                  Language 
                  Buttons 
                  Graphics 
   Small Scale    Fonts 
Open Design
Open Design
Open Design
Open Design 




Small Scale as reflection of Large Scale 

Design emerges from simple rules
Designers should… 
•  Design a week in advance of coding 
•  Not make your mockups pixel­perfect 
•  Work literally side­by­side with coders when 
   implementing mockups 
•  Allow coders to participate in IA/UI design — 
  Especially after the coding has already started
Coders should… 
•  Coders should ask designers… or else 
    –  time is wasted re­working solved issues 
    –  solutions are implemented that don't work with other parts of 
       the designed system 
    –  coders make assumptions based on mockups 

•  Coders should give frequent live demos… or else 
    –  designers don't know what parts of the design are/aren't 
       working 
    –  designers don't know what parts of the design aren't working 
       together 
    –  coders don't know their code has bugs or needs tweaking
How to integrate with an outside design 
company? 
•  Communication and feedback are naturally more stretched out 
•  Some unnatural (or at least un­Agile) barriers are imposed 
     –  Time and space 
     –  Signoff procedures 
     –  Documentation / specs 
     –  Perfectionism 
     –  Mistrust 
•  Bring them in to your process as much as you can 
•  Don’t force them to adapt too much or they’ll resent and demonize you 
•  Iterate per­month at first, then per­week 
•  Invite them to your demos (remotely if need be)
Say Hi.




Alex Chaffee 
alex@PivotalLabs.com 

Leslie Chicoine 
leslie@GetSatisfaction.com 

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