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WEDNESDAY, OCTOBER 28, 2015
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#beit issie shapiro
Microsoft Israel’s
Innovate for Good contest
Teams of Israeli teens participated in the company’s competition to
develop social apps based on requests from nonprofit
organizations.
By Abigail Klein Leichman | OCTOBER 30, 2014, 6:00 AM
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A child playing with the winning games app at Beit Issie Shapiro.

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Read more on: beit issie shapiro, Microsoft Israel, Innovate for
Good, Appleseeds Academy, i4G, IssiePlay, Spotlight in Israel
Microsoft Israel’s recent Innovate for Good (i4G) competition
drew dozens of 15- to 20-year-olds from across Israel, each
hoping to gain attention for a social application his or her team
developed on the Windows 8 mobile platform with help from
Microsoft mentors at the company’s Ra’anana site.
The 15 best ideas – all based on ideas submitted by nonprofit
organizations — were chosen by Microsoft and its partner in
the project, Appleseeds Academy, an organization dedicated to
using high-tech to help disadvantaged youth and adults. The
judging panel included Israeli Minister of Science, Technology
and Space Yaakov Peri and Microsoft Israel CEO Danny Yamin.
First prize went to a games app called IssiePlay, built with
accessibility features for children with special needs. The app,
available for free download on the Microsoft app store, was
developed by a group of teens on behalf of Beit Issie Shapiro in
Ra’anana. Each member of the team won a Kinect-enhanced
Xbox 360 gaming system.
The audience’s favorite app, developed for the Young
Entrepreneurs organization, enables ongoing contact among
young entrepreneurs as they brainstorm ideas, submit their
proposal and find suppliers for the products needed for their
project.
Other apps chosen as finalists included an application to
increase safety for the elderly; to integrate young people from
Israel’s periphery into the job market; and to coordinate and
connect potential volunteers for nonprofit organizations.
“Microsoft places great importance on the development of
breakthrough technologies that meet social needs,” said
spokeswoman Hagar Kustianovsky. “This project combines
technology, social value, and voluntarism, and is primarily
designed to channel the knowledge and skills of youth to these
values — and will benefit not only them, but the rest of society.”
Abigail Klein Leichman
Abigail Klein Leichman is a writer
and associate editor at ISRAEL21c.
Prior to moving to Israel in 2007,
she was a specialty writer and copy
editor at a daily newspaper in New Jersey and
has freelanced for a variety of newspapers and
periodicals since 1984.
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