Tricks and Tips to Increase Leads and Income! Marketing for Real Estate Agents - good lead generation tips for all business owners

1. Marketing for Agents:
Tricks and Tips to Increase Leads
and Income!!!
How to better Market Yourself as an Agent! Lead generation is always job #1 for a real estate agent.

2. Dude!!!!
 Did you know?

3. Who are you?

4. Influencer:
You are the life of the party! You can
enter a room knowing no one and
leave having befriended everyone.
Use your strength of conversation at large events and in group settings to get to the closing table!

5. Tactics for Influencers:
 Join and consistently participate (commit to at least one year) in local meet-ups surrounding your favorite
pastimes activities.
 Host educational festival booths or tables (How much is your home worth? How much home can you
afford?), and partner with your favorite vendors.
 Attend friend and family events, and don’t be a secret agent.
 Vlog about your clients’ real estate triumphs.
 Get on camera, and share branded, short video tips on social media.
 Go live in your business with Facebook and LinkedIn
 Host a homeselling, buying or investing webinar or Google Hangout.
 Network with local lenders, title companies, and attorneys (Real Estate, Divorce, etc.) for referrals.
 Create and promote a preferred partners’ hub.

6. Dominant
You play to win, not come in last place.
get that real estate is a numbers business
so you are ready to deal with 100
to get 10 deals.
You are not afraid of rejection or the word “No” .. In fact it motivates you to keep taking action!

7. Tactics for Dominants:
 Create your own networking group around your favorite hobby.
 Participate in your local business chamber of commerce events.
 Cold call and mail withdrawn and expired listing owners.
 Cold call and Mail FSBO listing owners (mojo-dialer — just don’t violate the Do Not Call Registry).
 Buy the book of business from retiring agents visit, mail, email, and cold call.
 Use predictive analytics to determine if homesellers will move (Offrs, SmartZip, etc.) and prospect.
 Target local builders and new home communities.
 Use online ads (including realtor.com, Zillow and so forth).

8. Steady:
You like people but can feel overwhelmed
in group settings with strangers or large
crowds.
Instead, you thrive one-on-one and among small groups of your trusted friends and peers.

9. Tactics for Steady:
 One-on-one lunches and coffees with new contacts and existing network.
 Daily calls to three to five in your existing network.
 One to two visits a week to your existing network.
 Weekly connect with five to 10 existing contacts on social media.
 Strike up referral relationships with other agents at your office, trainings, conferences and your local board of
Realtors because they might need you during vacations, bereavement, illness and the like.
 Strike up referral relationships with local vendors from divorce attorneys to HR managers at local companies —
they have connections that could lead to your next deal.
 Network on online real estate forums and communities for agent referrals.
 Co-market with down payment programs applicable to your target clientele (DownPaymentResource.com).
 Participate in service organizations in which you are passionate and can help you make connections.
 Pay for lead generation sites such as Zurple, AgentJet, Commissions Inc., Zillow and the like if you don’t mind
paying more to have the leads come to you without organic reach.

10. Conscientious:
You take pride in your work and the
minute details like no other. These
ideas can help you when with clients
that are fearful or new to buying,
selling or investing:
We all love you!

11. Tactics for Conscientious:
 Host a series of homeselling, investing and buying seminars with your preferred vendors.
 Create and offer on social media (in exchange for contact information) home selling, buying and investing how-to
guides.
 Organize a series of local meet-ups surrounding your favorite pastime activities.
 Develop a warm and fuzzy (personable) email campaign for those you meet introducing them to you, sharing pertinent
details about the local market, and giving them tips based on their interest in real estate (buyer, seller, investor).
 Develop a warm and fuzzy (personable) mail campaign for those you meet introducing them to you, sharing pertinent
details about the local market, and giving them tips based on their interest in real estate (i.e. buyer, seller, investor).
 Blog about the various subdivisions, events and businesses in your community, sharing details not found elsewhere as
well monthly or quarterly market updates.
 Co-market your marketing materials with your favorite vendors to gain additional exposure.
 Host open houses in your target subdivisions for other agents, requesting that all walk-ins be your leads.

12. More Tactics for Realtor / Real Estate
Lead Generation
Just because the first 10 slides where not enough!

13. Tactics (more just for you)
 Monthly newsletter (for those that don’t check email — use local content instead of generic data and tips — become
the local real estate news source).
 Monthly e-newsletter (use local content instead of generic data and tips — become the local real estate news source).
 Wear real estate paraphernalia — everywhere; you become your own walking billboard.
 Attend every event your friends, family, neighbors and anyone else you know have — if you get invited and it does not
conflict with your morals, go and win friends.
 Postcard mailings.
 Share testimonials to the most popular sites for homesellers and buyers (realtor.com, Zillow and the like).
 Weekly share your real estate feats, wins and special moments on social media (don’t be Debbie Downer).
 Share an item of value for your target client weekly on social media.
 Run targeted Facebook lead generation ads (yes, they actually have an objective for this).
 Use realtor.com ads.

14. Tactic (yet even more):
 Sponsor local events (HOA meetings, PTA functions, baby showers, clothing drives, etc.) that will allow you to share
your marketing materials and perhaps even speak in exchange for sponsorship to your ideal client.
 Ask for referrals from everyone.
 Add Facebook Messenger to your website to make it easier to capture leads from site visitors.
 Recruit social media ambassadors and cheerleaders/fans.
 Add social sharing badges and points for followers to win prizes from your preferred vendors like a free credit score
and report, free home warranty, discounted home inspection, etc.
 Submit PR releases to become part of the interview circuit.
 Get a Homesnap profile, and share advice in the forums.
 Get a free Zillow profile, and add client testimonials.
 Post advice to become an SME to the Zillow forums.
 Get a free realtor.com profile, and add client testimonials.
 Have site plugins and lead magnets to capture the contact details of site visitors. (IMPORTANT!!!)

15. Tactic (and wait there is more):
 Automate Your Lead Nurturing to Grow Repeat Clients & Referrals.
 Work Probate Leads
 Send Handwritten Notes to Potential Leads in Your Sphere
 Show off Your Style & Connect With Your Leads on Pinterest
 Try Free Real Estate Lead Generation Using Craigslist
 Use Retargeting to Convert Anonymous Website Visitors Into Leads
 Host a silent auction at a house and give the money to charity.
 Buy breakfast for the local firefighters.
 Record any speaking engagements and post it on youtube
 Speak at local schools and parents will see you. This helps generate real estate leads.
 Send text messages (especially after sending a Market Analysis or receiving a lead from webform)!!!
 IMPLEMENT EMAIL MARKETING AUTOMATION

16. Sites to Visit used as presentation sources:
 http://www.inman.com/2016/06/27/70-real-estate-lead-generation-ideas-for-2016/
 https://fitsmallbusiness.com/real-estate-lead-generation/
 https://boomtownroi.com/blog/7-unique-real-estate-lead-generation-ideas/
 https://www.fortunebuilders.com/real-estate-lead-generation-ideas/
 https://blog.kw.com/2013/01/27/50-lead-generation-ideas-to-achieve-100-leads-a-week/
 https://www.easyagentpro.com/blog/generate-real-estate-leads/
 https://www.itsguru.com/lead-generation-ideas-real-estate/
 http://blog.zurple.com/real-estate-marketing-ideas-4-ways-to-get-more-seller-leads
 https://placester.com/real-estate-marketing-academy/5-real-estate-lead-generation-tactics/
 https://www.becomealocalleader.com/inbound/6-lead-generation-ideas-2017/
 http://mentalfloss.com/article/65218/10-myers-briggs-type-charts-pop-culture-characters

17. Thank you!
Contact Me:
 Elizabeth Quintanilla
 Elizabeth.Quintanilla@gmail.com
 equintanilla@angeloueconomics.com
 Elizabeth@marketinggunslingers.com
 Equintanilla on twitter
 Cell: 818-679-1790