As one of the most fluid forms of consumer interaction, social media is at the forefront of customer relations. This is why it is so important to have a strong sCRM strategy in place for the Christmas period.

1. How to Manage Your Social
Network Channels At
Christmas
Implementing a sCRM Strategy for
the Holiday Season

2. Scheduling Posts
On December 25th, a significant number of people will sign
in on social media sites to wish their friends a Merry
Christmas. So why not do the same for your customers by
scheduling some posts?
Facebook already allows you to schedule posts, once you
have added the date your company started
There are several Twitter apps and tools that let you
schedule posts e.g. TweetDeck
Goole+ can also be made to schedule posts through
the Chrome extension, Do Share

3. Informing Your Customers
It’s important to let your followers know exactly
when you will be available to reach
Edit your “About” sections to include holiday opening
hours and out of office days
Not everyone will notice these changes so make sure
post about the times as well

4. Responding to Posts
Once you’re back at work, don’t put off responding
to comments you received while you were away
Answer ASAP

5. Emergency sCRM
Having someone who can check the social channels for any
emergency posts will help avoid customers getting irate
Make sure you either give the person
monitoring the channels responsibility to
reply, or the telephone number of a person
who can sign off responses
This won’t be applicable for all companies

6. Thank You
Merry Christmas from equimedia