2. What we do
• Simplify gift giving at children’s parties
• Transform potential excess into a social good
• Teach the virtues of charity to children

3. Why we do it
“I like Share Your Wish because I got a Wii
and because I got to help sick children”
- Jack, age 6

4. Business Model
Host + Child Guests Charities
$
Gift Fund Donation Fund
Our small fee
+ add on sales

5. Benefits – Everybody Wins
Host + Child Guests Charities
• More personal and meaningful
gifts, selected by parents
• A better birthday, focused on
the value of friends and family
• A lesson in charity, and a proud
feeling of being generous
• Less waste: economic, physical,
environmental
• No shopping, huge savings in
time and frustration
• Undisclosed contribution
amount
• Fast, easy
• Increased donations
• Effortless fundraising
tool
• Exposure to wider
audience

6. Our Customers

7. Our Customers

8. Our Customers
v

9. Our Customers

10. Our Customers
We know we’ll always do strong among the current
customer segment that has emerged
But this segment is skewed due to our initial
market exposure in Westchester county, NY
We also want to appeal to, and have found equally
positive response from, a demographic that has a
much more average income and education level

11. Revenue Growth
Guests
$
Our small fee
+ add on sales
Increase # of Events
Increase # of Guests
Increase Guest spending
Increase Revenue
So…

12. Revenue Growth - Hosts
Marketing Reach
Visitor-to-event-Host Conversion
Grow the total audience that hears about ShareYourWish
on a monthly basis. Primarily:
1. Social media
2. Word of mouth
3. Public Relations
Improve the conversion funnel; invest in tools to capture an
increasing number of those we’ve reached through
marketing efforts.
Focus on the landing-page experience. Elicit an emotional
connection to our message in an entertaining way.

13. Revenue Growth - Guests
Add-on Sales
Guest-to-Host Conversion
Provide Guests with the opportunity and incentive to add
items to their basket while making a contribution.
Maintain our low flat-fee structure, but provide options to
buy more things or opt-in to revenue generating offers.
Every event comes with a pre-built audience of 15-30
potential customers who are already experiencing our
product.
Improve tools and methods to capture these users and
convert them to Hosts of their own events in the future

14. Revenue Growth - Charities
Affinity Sales Programs
Likely to be our most efficient sales channel.
Enlist charities to promote ShareYourWish among their own
members as a means of fundraising.
Develop the program structure, messaging, materials, and
supporting tools that will convince a charitable organization
to partner with us.

15. Key Roles
Founders
Managing Director
VP Marketing
VP Technology
Leadership Team

16. Competitive Landscape
There are very low barriers to entry among potential competitors
There are currently no exactly similar competitors in the U.S. market, but
long after launch we discovered a Canadian competitor (echoage.com)
One apparently simple substitute: a parent asks guests to make a
donation on behalf of the child rather than bring a gift.
Many charitable donation sites provide a “wishes” feature, allowing
users to setup their own fundraising campaign
Share Your Wish is focused on a narrow segment of parents with young
children (roughly age 10 and under) and we’re thus better able to
provide a more tailored feature set for a specific customer need in a
specific circumstance.
Unlike self-managed and “wishes” campaigns, Share Your Wish provides
for the child to get a gift(s) as well as community advice on teaching
charity
CON
PRO

17. Market Opportunity
It’s hard to pin a believable number on the overall size of the market. Parents with
young children are evergreen, and there’s more of them than we can count.
Anyway, we base our financial estimates on bottom-up growth and assume for
now that there is no practical ceiling. We ask ourselves, how are we going to
increase business this week?
Ok, fine… we’ve estimated there’s about 4.4 million kids at any given moment in
the 1-5 year age range living in a top 20% income household earning over $100k
annually, nationally. We target 5-10 year olds also, but we like this demographic
because the kids have no basis to complain yet.
We know that our events average 15 contributing guests. Multiply by our $2
transaction fee and we gross $30 per event, without considering add-on sales.
Let’s say we eventually capture 5% of this market and gross $6.6MM annually.
That’s not sensible but it does demonstrate that this market opportunity has
some very high ceiling in which we can execute.m
.

18. What’s Next – Upcoming
Exit Beta beginning of August 2013
Summer PR and marketing campaign underway
Recruiting for leadership team roles
Steady release of new features
And…
A new baby for the Schleifers! Congrats!