1. Customer Service

2. Customer Service Tip to Live by:
Treat each person as if your
whole year’s salary depended on
their happiness.

3. Customer Loyalty
The average business spends 6x more to attract new
customers than it does to keep the old ones. Yet, customer
loyalty is worth 10x the price of a single purchase.

4. Put Yourself in the Patient’s Shoes- “Open”
Initial Contact
Be positive and devote all attention to them.
Let them talk about their favorite subject-themselves.
Carefully listen to statements, questions, and feelings.
Maintain eye contact and show empathy for their concerns.
Value their presence-make them feel important.

5. Key points to “Open”:
Exude an air of confidence.
Use your patient’s name.
Introduce yourself to your patients.
Put a smile on your face and on the phone as well!
Keep your skills updated.
Make eye contact.
Listen.

6. Your Voice
The energy in your voice reflects your attitude and
enthusiasm.
People make up their minds in the first 15 seconds if they
like you or not, this decision of you is directly related to the
success of your business.

7. We all do marketing everyday!!
PR doesn’t always mean public relations but also patient
relations
What is customer service? Relationship pampering

8. Quote of the Day
“It’s surprising how much you can accomplish if you don’t
care who gets the credit.”
Abraham Lincoln

9. Changing Mindsets
“If you always do, what you’ve always done, you’ll always
get, what you’ve always got.”
Daily Ask Yourself 3 questions:
Do I choose to innovate?
Do I choose to imitate?
Or do I choose to vegetate?
And if you vegetate, prepare to abdicate (to give up
authorities/duties).

10. The best way to predict our future is to
create it!

11. Why Professional Behavior?
The patient is seeking a professional opinion and is paying for
this opinion.
It is 6 to 10 times more expensive to gain a patient than to
keep one.
Once you have them in the door, KEEP THEM!

12. The Telephone
A patient’s first contact with our office
A funny thing is when you answer the phone or make a call on
your employer’s behalf = YOU ARE THE COMPANY
Smile when you’re on the phone because people can tell, even
over the phone, that you are smiling 

13. Telephone Techniques
Name of clinic or department and your name
How may I direct your call? How may I help you?
Talk slowly and clearly

14. Telephone Techniques (cont.)
Give the caller your undivided attention
Concentrate- LISTEN to what the patient is asking
Give the patient choices
Don’t just transfer a call - explain to the patient what may
happen – e.g. voice mail

15. When patients call with questions
Do not keep them on hold for long periods of time.
If an answer cannot be given timely, return the call,
timely.
Provide accurate information. If you don’t know, then
tell them “I don’t know, but I’ll glad to find out the
answer for you.”
Always be polite and friendly.
Respond quickly to all insurance and financial inquiries.

16. Specific Patient questions
When checking on things for callers –
Answer: ask them if they want to hold or offer to take
their name & number for you to call them back .
When asked “How much is LHR treatment at your
office?”
Answer: “We customize our treatments according to our
patients’ needs. So we’d like for you to come in so that
we can see the area you’d like to have treated and we
can discuss the procedure and prices with you then.”

17. Message Taking
Get Enough Information
- Patient name, DOB, phone number(s)
- Your name, date and time
Check voicemail frequently – include provisions for emergencies
on voicemail instructions.
Return calls promptly, at least twice a day
Failure to return phone call- perception of indifference, legal
ramifications

18. Appearance
Uniforms
Clean, neat appearance
Includes your attitude &
demeanor

19. Attitude
Courteous – remain polite at all times
Respectful – to patients and coworkers
Attentive – give patient your undivided attention
Helpful – a little extra goes a long way

20. Demeanor
Make eye contact – DO NOT ignore the patient
Address adult patient by their last name
Address the doctor and supervisor by his professional name

21. Demeanor (cont.)
Do not eat, drink, or talk loudly in front of patients.
Do not talk about personal matters where patients can hear.
Never humiliate another employee in front of the patient.

22. How is Etiquette Shown?
Body Language Speech and wording
Facial Expressions Giving of our time
Introductions  Tone
Gestures  Appearance
Listening  Actions
Eye Contact  Attitude

23. Greeting your Patient
Greeting every patient is important.
Make eye contact and say “Hello.”
Introduce yourself and state your title (laser technician).
When you shake their hand, use your second hand to touch their
arm.

24. Patient Chart is a legal document
Write legibly in space provided
One line through error
Spell correctly
Be as accurate as possible
Never alter medical records after the fact

25. Release of Information
NEVER release information to third party over
phone.
Get request in writing.
NEVER leave test results on answering machine.
Give test results to patient only (or legal guardian if minor).

26. The Angry, Unhappy Patient
Do not interrupt- LISTEN!
Even if you know the patient is wrong, DO NOT ARGUE!
The patient is always right.

27. Diffuse Patient Anger
Apologize for the service breakdown
Don’t tell the patient he is wrong.
e.g. “Mrs. Smith, you may be right about that. Let’s take a look
at it.”
If necessary to disagree, contradict the facts, not the patient
himself.

28. The Angry Patient
Examine the cause(s) of complaint, work to eliminate the
causes.
If situation escalates to “fight”, have fellow employee step in
to diffuse situation.
Call Supervisor

29. Why do patients leave a Practice?
62% perceive an “attitude of indifference”

30. How does Indifference occur?
Unkept promises
Rude people
No one listened to me
Staff has “can’t do” attitude

31. “BECAUSE THE PATIENT”
Because the patient has a need,
…We have a job to do.
Because the patient has a choice,
…We must strive to be the best choice.
Because the patient has sensitivities,
…We must be considerate.
Because the patient is unique and has an urgency,
…We must be flexible & quick.
Because the patient has high expectations,
…We must excel.
Because the patient has influence,
…We have the hope of more patients.
Because of the patient,
…WE EXIST!

32. 1.) When speaking with a client, what are
some important things to remember?
LISTEN
MAKE EYE CONTACT
BE CONFIDENT
SAY THEIR NAME
SMILE 

33. 2.) How do you greet a patient?
Make eye contact and say “Hello.”
Introduce yourself and state your title (laser technician).
When you shake their hand, use your second hand to touch
their arm.

34. 3.) What are 5 important guidelines to
follow when charting?
Write legibly
One line through error
Spell correctly
Be accurate
Never alter medical records after the fact

35. 4.) How do you handle an angry client?
Do not argue with them.
Do not interrupt them.
Apologize.
Work to eliminate the causes of the problem.
If necessary, call a supervisor.

36. 6.) What are the 4 rules on releasing
information?
NEVER to a third party over the phone.
NEVER leave test results on answering machine.
Get request in writing.
Give test results to patient only (or legal guardian if minor).