Social Media For CIT
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Social Media awareness presentation to members of CITIC organizers in San Antonio, TX.
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Social Media For CIT
- 1. Social Media Awareness • Research Customer Service Jennifer Navarrete
- 2. Social Media
- 3. The Conversation Prism “ The art of learning, listening and sharing” Brian Solis
- 4. Combating the FEAR Factor
- 5. Fear Factor What if… I make a mistake ? someone says something bad ?
- 6. Trends & The Big 3 • Facebook has over 400 million active users • Twitter experienced a 2,614 % growth in 2009 • LinkedIn has over 60 million active users Social Networks will continue their rapid growth
- 7. General Growth • 50% of active users log on to Facebook in any given day • The fastest growing demographic is those 35 years old and older
- 8. Mobile Growth • There are more than 100 million active users currently accessing Facebook through their mobile devices. • People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
- 9. User Engagement • Average user has 130 friends on the site • More than 45 million status updates each day • More than 10 million users become fans of Pages each day
- 10. Facebook: Pages
- 11. Business Social Media Marketing Spend to Hit $3.1 Billion by 2014
- 15. 3 Uses of Social Media • Awareness • Customer Service • Research Interaction
- 16. Survey of Hospitals Using Social Media by Geystone.Net • 4.5% of respondents have been successful in improving crisis management; • 8.7% of respondents have been successful in improving customer service; • 8.7% of respondents have been successful in improving employee engagement; • 12.5% of respondents have been successful in attracting new patients; and • 16.7% of respondents have been successful in improving community relations.
- 17. Who is using Twitter? Business Media Politics Non Profits
- 18. Who Else Is Using Twitter? Hospitals Police Mental Health Crisis
- 19. Hospitals Using Social Media
- 22. Full of content Full of conversation Do this
- 23. Your Business, Group or Non-Profit EVERYWHERE! Be discoverable Cross promote
- 24. What are we supposed to do about Social Media ? or
- 25. ATTRIBUTION Business Meeting pic by llawliet http://flickr.com/photos/llawliet/2547595587/ Blown Cover pic by laverrue http://flickr.com/photos/23912576@N05/2962194797/sizes/l/ Go pic by laverrue http://flickr.com/photos/23912576@N05/2962183917/sizes/l/in/set-72157607999264744/ Captured-Spirit pic by Smile4camera http://flickr.com/photos/captured-spirit_/221033524/sizes/o/ Redwood Shedding pic by Bernt Rostad http://flickr.com/photos/brostad/2878947196/sizes/l/ State of Twittersphere by Hubspot http://blog.hubspot.com/blog/tabid/6307/Default.aspx?Tag=State+of+Twittersphere Facebook statistics from press release http://www.facebook.com/press/info.php?statistics Linkedin staticstic from press release http:// press.linkedin.com Social Media Spending by Mashable http://mashable.com/2009/07/08/social-media-marketing- growth Forrester Research http://blogs.forrester.com/interactive_marketing/2009/07/interactive-marketing-nears-55-billion-advertising-overall- declines.html Hospital Social Network Data, Charts & Info by E. Bennett http://ebennett.org/hsnl/data Humane Society Twitter: http://twitter.com/humanesociety SOCIAL MEDIA: EMBRACING THE OPPORTUNITIES, AVERTING THE RISKS http://www.russellherder.com/SocialMediaResearch Social Media Use Survey by Greystone.net http://www.ihealthbeat.org/articles/2010/2/1/survey-most-hospitals-use-social-media-but-few-have-formal-plans.aspx Grouchy Cat by akk_rus http://www.flickr.com/photos/akras/3499252599/sizes/l/ Kitty Embrace by Mel B . http://www.flickr.com/photos/42dreams/1009400100/sizes/l/
- 26. [email_address] ph: 210.483.3025 • fax: 866.659.0966 Social Media Profiles: www.jennifer.navarrete.tx.googlepages.com www.twitter.com/epodcaster www.facebook.com/jennifernavarrete www.linkedin/in/jennifernavarrete Events: www.tweetcampsa.org www.podcampsanantonio.org www.sanantoino.startupweekend.com www.barcampsanantonio.org Groups: www.smc-sa.ning.com www.socialmediabreakfast.com Sites: www.jennifernavarrete.com www.mylabelnet.com www.techintwenty.com www.morningbrewcast.com/blog Social Media Training: www.brewingmedia.eventbrite.com