Alexander Osterwalder'S Business Model Canvas adapted specifically to media business. Best used when you plan a complete overhaul of a media entity or (better) develop a media business from scratch. Especially when you have breakout groups in a workshop preparing a concept after brainstorming potential new products, it has proven to be pretty useful to unify the type of presentations that are developed, but also to re-evaluate brainstorming ideas and prove their validity. I am glad to get comments where it can be optimized. PDF download enabled.