This deck was presented to Boston University's Dean of Students, Executive Director, Athletic Director and the BU Athletics marketing team to show my team's plan for reaching out to BU's community for the Dec. 6th men's basketball game.
4. Goals: Community Relations Create awareness of the Boston University men’s basketball program among the BU student body and greater Boston communities Increase attendance at the December 6, 2009 BU men’s basketball game
5. Goals: Community Relations Brand thegame and its events with a family day concept and theme of“It Could BU” Develop sustainable relationships with both BU and its constituent communities