Teeny Tiny Summit - Webinar on the topic of Resilience. This slide deck includes the Buy Local Campaign by Caisse Alliance and shared by Julie St Jacques, VP Member Experience. This webinar was shared on October 28, 2020 as part of a series of three webinars sharing economic development and community development tactics for small rural communities in Ontario called the Teeny Tiny Summit.

1. Pandemic support for our
communities and shop
local campaign

2. Cooperative financial institution with 29 branches in Northern Ontario:
Almost $ 2 billions in assets and 300 employees
Many of our branches are in rural communities (and the only FI in town).
Small branches (ranging from 50 employees to one or two employees).
Decisions are made locally.
The pandemic has led the population to turn to online shopping.
People have adopted this practical way of shopping and now tend to make
purchases online rather than expose themselves to risk and line up in stores.
This trend is likely here to stay, so we wanted to help our communities become
resilient to change.
Caisse Alliance

3. 4 initiatives that were put into place
E-newsletter
(communication)
Local partner and member
of the Caisse
shoplocalnorth.com
Supporting our businesses
to ensure their online
presence
Campaign to promote local
shopping

4. • We hired 6 students to work with our local businesses (government
programs, online presence, marketing etc). There was no cost to them.
• Approximately 695 local businesses were contacted.
• Approximately 524 business members received the Canada Emergency
Business Account (CEBA), representing approximately $21M (as of August
11, 2020).
• We also offered a consulting session with Clarks Marketing Communications
or NeoNet (paid by the Caisse) to help businesses with their marketing
strategy.

5. And what if we saw the concept of shopping
local as a lifestyle
that goes far beyond the dollars
spent at a business?

7. Examples in the media

9. Facebook filter for businesses

10. Posters

11. Distribution of floor stickers and bags to local
businesses.

12. Gift cards to use locally (we gave away $15,000)

13. Facebook profile picture filter

14. Visual for the landing page

15. Video
https://youtu.be/QRqOwGGTNJ0

16. Questions?
Comments?