A quick overview of the 5 step user-centric process we use. If you'd like to know more, join our London UX Workshop: Designing and Mapping User Journeys on April 30th 2014. Get involved here: http://bit.ly/N3C5gs

2. RESEARCH: SETTING EXPECTATIONS
• Before you start thinking
about the users or the
site structure, it is
essential that you get a
clear outline from the
clients as to what is
required and expected.
• This will allow you both
to plan the project &
identify key deliverables.

3. RESEARCH: TALK & DISCUSS
• Focus groups work well as
you can generate debate.
• Interviews will allow you to
get direct opinions from
people.
• Always good to use stats.
Google Analytics allows you
to understand traffic to the
current websites.

4. RESEARCH: VISUALISE THE USERS
• When sketching the different
users you need to think of
the following options:
• Name of user
• Age
• Education
• Family background
• Personality traits
• User profile
• Key motivations
• Rhetoric
• Decision Influences

5. RESEARCH: MAP OUT THE JOURNEY
Things to consider…

6. RESEARCH: STRUCTURING & MAPPING

7. ARCHITECT: SCREENS FLOWS

8. ARCHITECT: Hi-Fi WIREFRAMES
• Hi-Fi wireframes are
detailed wireframes.
• They aim to give a designer
& developer the exact
layout to follow.
• The wireframes at this level
need to be pixel perfect.

9. DESIGN: MOOD BOARDING

10. DESIGN: THE PAGES

11. EVALUATE: FEEDBACK FROM PEOPLE
Get the users
to talk out
loud!
Tell me what
you’re
thinking?
1. Equipment 2. User, 3. Observer, 4. Equipment

12. EVALUATE: SURVEYS

13. EVALUATE: SURVEY

14. EVALUATE: ANALYSING & VISUALISING

15. IMPLEMENT: CODING

16. END RESULT: THE WEBSITE

17. @uxentropii
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