1. Bringing the coworking model into the
heart of the corporate body
© Enter srl copyright 2013 – All rights reserved

2. Enter, Internet Service Provider, since 1996

3. Login, Milan Tech Coworking Space, from march 2013

4. Why
What
What we learnt

5. Why LOGIN

6. aaS

7. aaS

8. Sharing economy
Ownership
Decreasing
Costs
Access

9. How LOGIN

10. 01
Startups solve
Problems
Spend your time to find
needs, analyze problems and
then offer solutions.

11. We solve problems
We give easy access to technologies (broadband wifi, phone
calls, cloud servers, streaming services, videoconference, 3d
printers, …) and to technical skills (system administrators, cloud
engineers, web designers, …)

12. 02
Stay Lean
Build, measure, learn.
Don’t waste your time in
meetings. Keep focused.

13. We are Lean
We built the coworking work area #1 as a pilot project.
We listened to coworkers.
Area #2, #3, #4, bistro, meetup area, device room…have followed
afterwards.

14. 03 Give Back
Share what you’ve learned with the community.

15. We give Back
Coworkers based footprints: Login’s English site, Selfserver’s next
VPS, Enter Cloud Suite’s front end, 3D printer event, multiple
Meetups, one Internship program, shares in 2 startups.
Coworking is win-win.

16. 04
Hack
Love technology, be smart
and think creatively: it can
really take you to amazing
heights.

17. We hack (all the time)!
You can hack (all the time)!

18. 05 Have Fun!
Do what you love and play ping pong :)

19. We have fun!
We’ve got a football and ping pong table.
We’ve got an Xbox with Kinect.
We organize events and party.
We Have fun. But remember: you’re here to work :)

20. What we learnt

21. 01
Result
Improved
organizational
energy and
corporate fitness
Effort
Strong workspace
redesign and
rebranding

22. 02
Result
Business
collaboration and
job opportunities
do happen
Effort
Continuous
community
management and
pr

23. 03
Result
Sharing
is not
dangerous
Effort
Committed
corporate
endorsement

24. Thank you!
Martina
cake dealer
hello@coworkinglogin.it
@coworkinglogin
@martinacasani

25. Question time
o
Any other experiences of corporate coworking?
o
Which specific problems?
o
Which solutions?
o
Is the model exportable to other companies?