Marketing That Really Delivers
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Is your marketing hit or miss? Do you know if what you’re doing is actually working?Take the often-costly guesswork out of your marketing efforts and join us for a lively and interactive discussion on how to create comparable, measurable and scalable marketing initiatives that will positively impact your bottom line…and ensure your marketing is contributing to your success. Speaker: Miriam Christof, Principal, JustJump Marketing Connect with Miriam! Twitter: @MiriamChristof LinkedIn: www.linkedin.com/miriamchristof/
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Marketing That Really Delivers
- 1. Marketing That Really Delivers April 8, 2014
- 2. Agenda ① Position your company and find your superpower ② Define goals ③ Make it happen
- 4. MichaelPorter’s 5 Forces Buyer Power Outcome: Barriers to Entry Substitute Power Rivalry Supplier Power
- 6. CoreCompetency A unique ability that a company acquires from its founders or develops and that cannot be easily imitated. Core competencies are what give a company one or more competitive advantages, in creating and delivering value to its customers in its chosen field. Your Core Competency: ______________________________________________________ ______________________________________________________ ______________________________________________________
- 7. CompetitiveAdvantage Competitive Advantage is the strategic advantage one business has over its rivals within its competitive industry. Achieving competitive advantage strengthens and positions a business better within the business environment. Your Competitive Advantage: __________________________________________________________ __________________________________________________________ __________________________________________________________
- 8. PositioningGrid Low Cost Differentiator (high prices) Specific Population General Population
- 9. Define Goals
- 10. WorldDomination?Let’s Start at Square 1! • Improve lead generation • Shorten sales cycle • Increase recurring business • Increase deal size • Sell into other departments • Create more brand awareness • Develop thought leadership • Breaking into a new market
- 11. Key considerations • High traffic = High sales • Constant communication = constant engagement • Sold out event = increased revenue
- 12. Make It Happen – Marketing Plans Matter
- 13. BecauseOf This
- 14. Creating a Marketing Plan
- 15. Key Elements of a MarketingPlan • What divisions/departments/products or service offerings need marketing support? • What initiatives are you running for each division/department? • What are the goals for each initiative or campaign? • What elements are included in each initiative? • What is the path? • What are the measurements? • What is the timeline? • Who is in your team?
- 16. Goals
- 17. Path
- 18. Metrics
- 19. Important Elements of your Plan
- 23. GoogleAnalytics – Traffic Sources
- 25. Facebookmetrics
- 26. Youmade it! Kirsten Furman and Miriam Christof miriam@justjumpmarketing.com Call me at 781.366.5549 Follow me on Twitter: @miriamchristof Visit our website: www.justjumpmarketing.com Let’s have a coffee!
Notas do Editor
- Don’t even start to read…. Do you remember the time you got your first email? And you thought: Nah, this will never work, people will never communicate this way? I’m sure if I ignore this it will go away?