1. Studio 360
Re-branding teachers

2. The Premise
Education is the key to human progress,
therefore teaching is among the most
important professions for humanity.
page 2

3. The Problem
Teachers are currently represented by
uninspiring, childish visual imagery that
neither reveres the profession of teaching
nor does justice to the intellectual and
creative development they help guide in
students of all ages.
page 3

4. Current Visual Language
page 4

5. The Goal
Create a sophisticated visual vocabulary
that reflects the multidimensional role of
the teacher.
This new vocabulary should:
• apture the excitement and magic of activating the potential
C
that is innate in every student.
• Celebrate the process of developing ideas.
• Reflect the collaborative nature of teaching.
• Pay homage to existing visual tools used in teaching.
page 5

6. The Brief
The art of teaching is the art of
assisting discovery.
– Mark Van Doren
page 6

7. Creative Exploration

8. Idea 1: Guide Idea 2: Connect the Dots
Compass Paths
Navigate Relationships
Elevate Process
page 8

9. Idea 1: Guide (Discarded Work)
TEACH
TEACH
Guide the way. Guide the way. Guide the way.
Guide the way. Guide the way. Guide the way.
Teach Teach Teach
Teach Teach Teach
page 9

10. Idea 2: Connect the Dots
Visual maps, like teachers,
help learners:
Brainstorm ideas Create structures
Reveal relationships Emphasize importance
Explain processes Discover patterns
Tell stories Visualize timelines
Encourage organic growth Describe space
Identify parts of a whole Show trajectory
page 10

11. The Existing Visual Language of Connected Dots
ight Liberty
page 11

12. Color Choice: Warm Yellow
page 12

13. Font Choice
Chevin
thin 30 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ
medium 10 pt
Good teaching is more a giving of right questions
than a giving of right answers. Education is not the
abcdefghijklmnopqrstuvwxyz filling of a pail but the lighting of a fire. A truly
special teacher is very wise, and sees tomorrow
in every child’s eyes. Teachers touch the future.
medium 30 pt medium 14 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ Good teaching is more a giving of
right questions than a giving of right
answers. Education is not the filling
abcdefghijklmnopqrstuvwxyz of a pail but the lighting of a fire.
A truly special teacher is very wise,
and sees tomorrow in every child’s
eyes. Teachers touch the future.
fiflffffiffl¶$£¥€ƒ#§0123456789
%‰¢=+~^°'ªº¿?¡!(/)[]{|}
.,:;…·•“”‘’‚„«»‹›-–

14. The Brand
Language US
Science NYC
page 14

15. Brand Architecture: Content Areas
Language
Science
The Arts
Language
Math
page 15

16. Brand Architecture: Content Area Application

17. Brand Architecture: Recruitment Campaign
US
NYC
Seattle
page 17

18. Brand Architecture: Recruitment Campaign Application
page 18

19. Ads
NURTURE
NURTURE HELP POTENTIAL
HELP POTENTIAL
BRILLIANCE.
BRILLIANCE. BLOSSOM.
BLOSSOM.
page 19

21. Ads
BROADEN
BROADEN CHANGE
CHANGE
HORIZONS.
HORIZONS. THE WORLD.
THE WORLD.
page 21

22. Ads
AND SOMEONE’SSOMEONE’S REVEAL THE BEAUTY
EXPAND
EXPAND SOMEONE’S REVEAL THE BEAUTY
REVEAL THE BEAUTY CULTIVATE CULTIVATE
CULTIVATE
ERSE. UNIVERSE.
UNIVERSE. OF DISCOVERY. DISCOVERY.
OF DISCOVERY.
OF KNOWLEDGE.
KNOWLEDGE.
KNOWLEDGE.
page 22

23. LOGIC

24. CURIOSITY

25. Signage

26. Signage
page 26

27. Branded Gear
page 27

28. Branded Gear
page 28

29. Branded Gear
page 29

30. Branded Gear
page 30

31. School Pride Campaign
page 31

32. The Visual Language At Large
page 32

33. The Visual Language At Large

34. AA TEACHER AFFECTS ETERNITY:
TEACHER AFFECTS ETERNITY:
HE CAN NEVER TELLWHERE
HE CAN NEVER TELL WHERE
HIS INFLUENCE STOPS.
HIS INFLUENCE STOPS.
– Henry Adams
– Henry Adams

35. Thank you.