SlideShare uma empresa Scribd logo

How to Create an Awareness Campaign with Social Media | Mayo Clinic Social Media Network Webinar

•
•
Marie Ennis-O'Connor
Marie Ennis-O'Connor

Is creating an online campaign part of your 2018 marketing strategy? Do you need a plan to get started? Whether you are an individual, a small non-profit, or a large healthcare organization, a strategic plan is essential to your campaign’s success. In this webinar you will learn how to plan and execute a social media campaign to match your organization’s goals and resources. You will also discover creative ideas and best practice tips from other successful campaigns.

Saúde e medicina
1 de 81
Baixar para ler offline
Social network penetration worldwide is increasing exponentially
Number of social media users worldwide from 2010 to 2021 (in billions)
Percentage of U.S. population with a social media profile from 2008 to 2017
Participation is no longer an option
Amplify • Reach more people • Expand reach • Multiple exposure Trust • Social dynamics • Listen & Engage Measurable • Targeted • Track Impact
Research, Research, Research • What internal resources do you have (including available staff and time) • What has succeeded/failed before for you and why? • What is your budget? • Is your timeline realistic? Internal • What external awareness activities are ongoing? • What is making a real impact? • Who are your competitors/potential collaborators? • Do you need to hire in outside expertise? External
Social Media Audit
Developing Your Campaign Strategy Goals Audience Channels ContentAmplify Monitor Measure
Set Your Campaign Goals Goals
Set SMART Goals
Build KPIs/Metrics Into Your Goal Goals Measure
Define Your Audience Audience Content
Who Is Your Audience? (Hint: It’s Not Everyone)
Google Analytics
• Twitter and Facebook analytics
Geography • National • Regional • Local • Urban • Rural Socio- Demography • Age • Sex • Income • Occupation • Education Psychography • Lifestyle • Attitudes • Preferences • Interests Behavioral • Relevant behaviour • Duration of behaviour • Readiness to change
What do they know/believe about your organization and campaign issue? Perception Who influences them? Influence Which online platforms do they get their information from? Platforms
RSS Feed Reader
Search Twitter Hashtags
Symplur Hashtag Project
Buzzsumo
Quora
Reddit
Choose Your Campaign Channel Goals AudienceChannels
Google Analytics
Buzzsumo
Find Existing Data
Create Compelling Content Goals Audience Channels Content
Establish A Messaging Arc Awareness Interest Action
Invite Stories
• Be upfront about how the story will be used • Allow people to tell their story in their own voice • Avoid stereotyping and victimising • Share parts of a person’s story that lets us see the person is more than their illness Ethical Storytelling
A person’s story is a precious thing; take care of it… and them!
Priming The Pump
Content Calendar
Scaling Your Content – Repurposing
Developing Your Campaign Strategy Content Amplify
Your content should come with an amplification strategy baked in!
1. Understand The Psychology of Social Sharing
2. Create Engaging Content
WORLDWIDE BREAST CANCER CAMPAIGN #KnowYourLemons
Creating Impactful Images
Video
Live Video Source: Whisk Data
Mayo Clinic Match Day Live
3. Make Your Audience The Hero
4.Tap Into Cultural Trends
Make Me Viral!
5. Use strong emotional drivers to make people care and share
Source: Fractl
Plutchik’s Wheel of Emotions
Emotional Multipliers • Interest: Is the idea engaging and clever? • Amusement: Is the idea entertaining and fun? • Surprise: Is the idea unexpected or novel?
#6 Leverage The Power Of Influencers
#7 Post At The Right Times
#8 Make It Easy To Share
#9 Involve Your Supporters
#10 Pay To Play Source: Social Flow
Developing Your Campaign Strategy Amplify Monitor
Nurture Community
Movember Campaign
Developing Your Campaign Strategy Goals MonitorMeasure
UTM Parameters
Facebook Pixels
Developing Your Campaign Strategy Goals Audience Channels ContentAmplify Monitor Measure
How to Create an Awareness Campaign with Social Media | Mayo Clinic Social Media Network Webinar

Recomendados

The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...
The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...
The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...Marie Ennis-O'Connor
 
Social Media in Sports and Exercise Medicine
Social Media in Sports and Exercise MedicineSocial Media in Sports and Exercise Medicine
Social Media in Sports and Exercise MedicineMarie Ennis-O'Connor
 
#ESCP2016 The Other Side of the Firewall: Social Media Developments in Other ...
#ESCP2016 The Other Side of the Firewall: Social Media Developments in Other ...#ESCP2016 The Other Side of the Firewall: Social Media Developments in Other ...
#ESCP2016 The Other Side of the Firewall: Social Media Developments in Other ...Marie Ennis-O'Connor
 
Patients as consumers: paradigm change required!
Patients as consumers: paradigm change required!Patients as consumers: paradigm change required!
Patients as consumers: paradigm change required!e-Patient Dave deBronkart
 
Asmbs New orleans 10142016
Asmbs New orleans 10142016Asmbs New orleans 10142016
Asmbs New orleans 10142016American Society of Metabolic and Bariatric Surgeons Connecticut Chapter
 
Social Media: A New Dimension In Health Research
Social Media: A New Dimension In Health ResearchSocial Media: A New Dimension In Health Research
Social Media: A New Dimension In Health ResearchMarie Ennis-O'Connor
 
Social media use for patient empowerment
Social media use for patient empowermentSocial media use for patient empowerment
Social media use for patient empowermentJessica Chapman, MD
 
Introduction to Social Media for Health Care
Introduction to Social Media for Health CareIntroduction to Social Media for Health Care
Introduction to Social Media for Health CareMissy Voronyak Consulting
 

Recomendados

The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...
The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...
The Role of Social Media in Clinical Trial Recruitment | National Lipid Assoc...Marie Ennis-O'Connor
 
Social Media in Sports and Exercise Medicine
Social Media in Sports and Exercise MedicineSocial Media in Sports and Exercise Medicine
Social Media in Sports and Exercise MedicineMarie Ennis-O'Connor
 
#ESCP2016 The Other Side of the Firewall: Social Media Developments in Other ...
#ESCP2016 The Other Side of the Firewall: Social Media Developments in Other ...#ESCP2016 The Other Side of the Firewall: Social Media Developments in Other ...
#ESCP2016 The Other Side of the Firewall: Social Media Developments in Other ...Marie Ennis-O'Connor
 
Patients as consumers: paradigm change required!
Patients as consumers: paradigm change required!Patients as consumers: paradigm change required!
Patients as consumers: paradigm change required!e-Patient Dave deBronkart
 
Asmbs New orleans 10142016
Asmbs New orleans 10142016Asmbs New orleans 10142016
Asmbs New orleans 10142016American Society of Metabolic and Bariatric Surgeons Connecticut Chapter
 
Social Media: A New Dimension In Health Research
Social Media: A New Dimension In Health ResearchSocial Media: A New Dimension In Health Research
Social Media: A New Dimension In Health ResearchMarie Ennis-O'Connor
 
Social media use for patient empowerment
Social media use for patient empowermentSocial media use for patient empowerment
Social media use for patient empowermentJessica Chapman, MD
 
Introduction to Social Media for Health Care
Introduction to Social Media for Health CareIntroduction to Social Media for Health Care
Introduction to Social Media for Health CareMissy Voronyak Consulting
 
Social Media Best Practice for Dietitians
Social Media Best Practice for DietitiansSocial Media Best Practice for Dietitians
Social Media Best Practice for DietitiansMarie Ennis-O'Connor
 
The Evolution of the Online Physician Profile
The Evolution of the Online Physician ProfileThe Evolution of the Online Physician Profile
The Evolution of the Online Physician Profile@chrisboyer LLC
 
Healthcasts_Whitepaper
Healthcasts_WhitepaperHealthcasts_Whitepaper
Healthcasts_WhitepaperDebra Harris
 
Social Media in Medical Education Presentation April 2016
Social Media in Medical Education Presentation April 2016Social Media in Medical Education Presentation April 2016
Social Media in Medical Education Presentation April 2016Azeem Majeed
 
The impact from social media on public health
The impact from social media on public healthThe impact from social media on public health
The impact from social media on public healthJosh Trecartin
 
Physician Communication: Inform Strategy Through Research
Physician Communication: Inform Strategy Through ResearchPhysician Communication: Inform Strategy Through Research
Physician Communication: Inform Strategy Through ResearchTherese Lockemy
 
Across the Great Divide: Professional use of social media by Canadian and U....
Across the Great Divide: Professional use of social media by Canadian and U....Across the Great Divide: Professional use of social media by Canadian and U....
Across the Great Divide: Professional use of social media by Canadian and U....Pat Rich
 
Use of digital to engage patients and providers
Use of digital to engage patients and providersUse of digital to engage patients and providers
Use of digital to engage patients and providersPat Rich
 
Survey of use of social media for chronic disease management
Survey of use of social media for chronic disease managementSurvey of use of social media for chronic disease management
Survey of use of social media for chronic disease managementAndrea Borondy Kitts
 
FDA Labeling for Medical Devices in the Age of Social Media
FDA Labeling for Medical Devices in the Age of Social MediaFDA Labeling for Medical Devices in the Age of Social Media
FDA Labeling for Medical Devices in the Age of Social MediaJoyce Lee
 
Use of Social Media in Radiology
Use of Social Media in RadiologyUse of Social Media in Radiology
Use of Social Media in RadiologyErik R. Ranschaert, MD, PhD
 
22 Reasons Why Social Media is the Future of Patient Relationships
22 Reasons Why Social Media is the Future of Patient Relationships22 Reasons Why Social Media is the Future of Patient Relationships
22 Reasons Why Social Media is the Future of Patient RelationshipsNicole Stagg
 
Why should healthcare professionals care about social media?
Why should healthcare professionals care about social media?Why should healthcare professionals care about social media?
Why should healthcare professionals care about social media?Innovation Agency
 
Understanding Patients: The Secret to a Thriving 21st Century Medical Practice
Understanding Patients: The Secret to a Thriving 21st Century Medical PracticeUnderstanding Patients: The Secret to a Thriving 21st Century Medical Practice
Understanding Patients: The Secret to a Thriving 21st Century Medical PracticeKareo
 
2016AHVRPPresentationSocialMedia
2016AHVRPPresentationSocialMedia2016AHVRPPresentationSocialMedia
2016AHVRPPresentationSocialMediaKristin Lanning
 
Canadian physicians and social media: a survey
Canadian physicians and social media: a surveyCanadian physicians and social media: a survey
Canadian physicians and social media: a surveyPat Rich
 
Digital Health Revolution and the Opportunity for Dietitians to Lead
Digital Health Revolution and the Opportunity for Dietitians to Lead Digital Health Revolution and the Opportunity for Dietitians to Lead
Digital Health Revolution and the Opportunity for Dietitians to Lead Viable Synergy LLC
 
Take two tweets social media for doctors
Take two tweets social media for doctorsTake two tweets social media for doctors
Take two tweets social media for doctorsChristian Sinclair
 
HealthComPaper
HealthComPaperHealthComPaper
HealthComPaperNadiya Straton
 
Patient empowerment through social media
Patient empowerment through social mediaPatient empowerment through social media
Patient empowerment through social mediae-Patient Dave deBronkart
 
Optimising Social Media to Communicate a Patient Perspective
Optimising Social Media to Communicate a Patient PerspectiveOptimising Social Media to Communicate a Patient Perspective
Optimising Social Media to Communicate a Patient PerspectiveMarie Ennis-O'Connor
 
7 Keys to Social media success April 2014
7 Keys to Social media success April 20147 Keys to Social media success April 2014
7 Keys to Social media success April 2014Steve Lowisz
 

Mais conteúdo relacionado

Mais procurados

Social Media Best Practice for Dietitians
Social Media Best Practice for DietitiansSocial Media Best Practice for Dietitians
Social Media Best Practice for DietitiansMarie Ennis-O'Connor
 
The Evolution of the Online Physician Profile
The Evolution of the Online Physician ProfileThe Evolution of the Online Physician Profile
The Evolution of the Online Physician Profile@chrisboyer LLC
 
Healthcasts_Whitepaper
Healthcasts_WhitepaperHealthcasts_Whitepaper
Healthcasts_WhitepaperDebra Harris
 
Social Media in Medical Education Presentation April 2016
Social Media in Medical Education Presentation April 2016Social Media in Medical Education Presentation April 2016
Social Media in Medical Education Presentation April 2016Azeem Majeed
 
The impact from social media on public health
The impact from social media on public healthThe impact from social media on public health
The impact from social media on public healthJosh Trecartin
 
Physician Communication: Inform Strategy Through Research
Physician Communication: Inform Strategy Through ResearchPhysician Communication: Inform Strategy Through Research
Physician Communication: Inform Strategy Through ResearchTherese Lockemy
 
Across the Great Divide: Professional use of social media by Canadian and U....
Across the Great Divide: Professional use of social media by Canadian and U....Across the Great Divide: Professional use of social media by Canadian and U....
Across the Great Divide: Professional use of social media by Canadian and U....Pat Rich
 
Use of digital to engage patients and providers
Use of digital to engage patients and providersUse of digital to engage patients and providers
Use of digital to engage patients and providersPat Rich
 
Survey of use of social media for chronic disease management
Survey of use of social media for chronic disease managementSurvey of use of social media for chronic disease management
Survey of use of social media for chronic disease managementAndrea Borondy Kitts
 
FDA Labeling for Medical Devices in the Age of Social Media
FDA Labeling for Medical Devices in the Age of Social MediaFDA Labeling for Medical Devices in the Age of Social Media
FDA Labeling for Medical Devices in the Age of Social MediaJoyce Lee
 
22 Reasons Why Social Media is the Future of Patient Relationships
22 Reasons Why Social Media is the Future of Patient Relationships22 Reasons Why Social Media is the Future of Patient Relationships
22 Reasons Why Social Media is the Future of Patient RelationshipsNicole Stagg
 
Why should healthcare professionals care about social media?
Why should healthcare professionals care about social media?Why should healthcare professionals care about social media?
Why should healthcare professionals care about social media?Innovation Agency
 
Understanding Patients: The Secret to a Thriving 21st Century Medical Practice
Understanding Patients: The Secret to a Thriving 21st Century Medical PracticeUnderstanding Patients: The Secret to a Thriving 21st Century Medical Practice
Understanding Patients: The Secret to a Thriving 21st Century Medical PracticeKareo
 
2016AHVRPPresentationSocialMedia
2016AHVRPPresentationSocialMedia2016AHVRPPresentationSocialMedia
2016AHVRPPresentationSocialMediaKristin Lanning
 
Canadian physicians and social media: a survey
Canadian physicians and social media: a surveyCanadian physicians and social media: a survey
Canadian physicians and social media: a surveyPat Rich
 
Digital Health Revolution and the Opportunity for Dietitians to Lead
Digital Health Revolution and the Opportunity for Dietitians to Lead Digital Health Revolution and the Opportunity for Dietitians to Lead
Digital Health Revolution and the Opportunity for Dietitians to Lead Viable Synergy LLC
 
Take two tweets social media for doctors
Take two tweets social media for doctorsTake two tweets social media for doctors
Take two tweets social media for doctorsChristian Sinclair
 

Mais procurados (20)

Social Media Best Practice for Dietitians
Social Media Best Practice for DietitiansSocial Media Best Practice for Dietitians
Social Media Best Practice for Dietitians
 
The Evolution of the Online Physician Profile
The Evolution of the Online Physician ProfileThe Evolution of the Online Physician Profile
The Evolution of the Online Physician Profile
 
Healthcasts_Whitepaper
Healthcasts_WhitepaperHealthcasts_Whitepaper
Healthcasts_Whitepaper
 
Social Media in Medical Education Presentation April 2016
Social Media in Medical Education Presentation April 2016Social Media in Medical Education Presentation April 2016
Social Media in Medical Education Presentation April 2016
 
The impact from social media on public health
The impact from social media on public healthThe impact from social media on public health
The impact from social media on public health
 
Physician Communication: Inform Strategy Through Research
Physician Communication: Inform Strategy Through ResearchPhysician Communication: Inform Strategy Through Research
Physician Communication: Inform Strategy Through Research
 
Across the Great Divide: Professional use of social media by Canadian and U....
Across the Great Divide: Professional use of social media by Canadian and U....Across the Great Divide: Professional use of social media by Canadian and U....
Across the Great Divide: Professional use of social media by Canadian and U....
 
Use of digital to engage patients and providers
Use of digital to engage patients and providersUse of digital to engage patients and providers
Use of digital to engage patients and providers
 
Survey of use of social media for chronic disease management
Survey of use of social media for chronic disease managementSurvey of use of social media for chronic disease management
Survey of use of social media for chronic disease management
 
FDA Labeling for Medical Devices in the Age of Social Media
FDA Labeling for Medical Devices in the Age of Social MediaFDA Labeling for Medical Devices in the Age of Social Media
FDA Labeling for Medical Devices in the Age of Social Media
 
Use of Social Media in Radiology
Use of Social Media in RadiologyUse of Social Media in Radiology
Use of Social Media in Radiology
 
22 Reasons Why Social Media is the Future of Patient Relationships
22 Reasons Why Social Media is the Future of Patient Relationships22 Reasons Why Social Media is the Future of Patient Relationships
22 Reasons Why Social Media is the Future of Patient Relationships
 
Why should healthcare professionals care about social media?
Why should healthcare professionals care about social media?Why should healthcare professionals care about social media?
Why should healthcare professionals care about social media?
 
Understanding Patients: The Secret to a Thriving 21st Century Medical Practice
Understanding Patients: The Secret to a Thriving 21st Century Medical PracticeUnderstanding Patients: The Secret to a Thriving 21st Century Medical Practice
Understanding Patients: The Secret to a Thriving 21st Century Medical Practice
 
2016AHVRPPresentationSocialMedia
2016AHVRPPresentationSocialMedia2016AHVRPPresentationSocialMedia
2016AHVRPPresentationSocialMedia
 
Canadian physicians and social media: a survey
Canadian physicians and social media: a surveyCanadian physicians and social media: a survey
Canadian physicians and social media: a survey
 
Digital Health Revolution and the Opportunity for Dietitians to Lead
Digital Health Revolution and the Opportunity for Dietitians to Lead Digital Health Revolution and the Opportunity for Dietitians to Lead
Digital Health Revolution and the Opportunity for Dietitians to Lead
 
Take two tweets social media for doctors
Take two tweets social media for doctorsTake two tweets social media for doctors
Take two tweets social media for doctors
 
HealthComPaper
HealthComPaperHealthComPaper
HealthComPaper
 
Patient empowerment through social media
Patient empowerment through social mediaPatient empowerment through social media
Patient empowerment through social media
 

Semelhante a How to Create an Awareness Campaign with Social Media | Mayo Clinic Social Media Network Webinar

Optimising Social Media to Communicate a Patient Perspective
Optimising Social Media to Communicate a Patient PerspectiveOptimising Social Media to Communicate a Patient Perspective
Optimising Social Media to Communicate a Patient PerspectiveMarie Ennis-O'Connor
 
7 Keys to Social media success April 2014
7 Keys to Social media success April 20147 Keys to Social media success April 2014
7 Keys to Social media success April 2014Steve Lowisz
 
How to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMACHow to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMACLyndal Cairns
 
Become a social media hero for your not-for-profit
Become a social media hero for your not-for-profitBecome a social media hero for your not-for-profit
Become a social media hero for your not-for-profitBen Teoh
 
Bridging Planned Giving and Social Media
Bridging Planned Giving and Social MediaBridging Planned Giving and Social Media
Bridging Planned Giving and Social MediaGood Works
 
Bridging Planned Giving and Social Media
Bridging Planned Giving and Social MediaBridging Planned Giving and Social Media
Bridging Planned Giving and Social MediaLeah Eustace
 
Marketing & Social Media Workshop
Marketing & Social Media WorkshopMarketing & Social Media Workshop
Marketing & Social Media WorkshopDarryll Stinson
 
Marketing & Social Media Workshop
Marketing & Social Media WorkshopMarketing & Social Media Workshop
Marketing & Social Media WorkshopDarryll Stinson
 
Social Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantageSocial Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantage@chrisboyer LLC
 
Get to grips with strategy | Small charities communications conference | 12 J...
Get to grips with strategy | Small charities communications conference | 12 J...Get to grips with strategy | Small charities communications conference | 12 J...
Get to grips with strategy | Small charities communications conference | 12 J...CharityComms
 
Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016CharityComms
 
Essential Nonprofit Communications Plan
Essential Nonprofit Communications PlanEssential Nonprofit Communications Plan
Essential Nonprofit Communications PlanTheGivingPartner
 
Social media for small NGOs
Social media for small NGOsSocial media for small NGOs
Social media for small NGOsAmy Coulterman
 
Social media strategy @ SAME summer camp 2014
Social media strategy @ SAME summer camp 2014Social media strategy @ SAME summer camp 2014
Social media strategy @ SAME summer camp 2014Philippe Bossin
 
You Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter AccountYou Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter AccountNTEN
 
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)See3 Communications
 

Semelhante a How to Create an Awareness Campaign with Social Media | Mayo Clinic Social Media Network Webinar (20)

Optimising Social Media to Communicate a Patient Perspective
Optimising Social Media to Communicate a Patient PerspectiveOptimising Social Media to Communicate a Patient Perspective
Optimising Social Media to Communicate a Patient Perspective
 
7 Keys to Social media success April 2014
7 Keys to Social media success April 20147 Keys to Social media success April 2014
7 Keys to Social media success April 2014
 
How to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMACHow to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMAC
 
Become a social media hero
Become a social media heroBecome a social media hero
Become a social media hero
 
Become a social media hero for your not-for-profit
Become a social media hero for your not-for-profitBecome a social media hero for your not-for-profit
Become a social media hero for your not-for-profit
 
Bridging Planned Giving and Social Media
Bridging Planned Giving and Social MediaBridging Planned Giving and Social Media
Bridging Planned Giving and Social Media
 
Bridging Planned Giving and Social Media
Bridging Planned Giving and Social MediaBridging Planned Giving and Social Media
Bridging Planned Giving and Social Media
 
Data-Driven Content Marketing
Data-Driven Content MarketingData-Driven Content Marketing
Data-Driven Content Marketing
 
Marketing & Social Media Workshop
Marketing & Social Media WorkshopMarketing & Social Media Workshop
Marketing & Social Media Workshop
 
Marketing & Social Media Workshop
Marketing & Social Media WorkshopMarketing & Social Media Workshop
Marketing & Social Media Workshop
 
Social Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantageSocial Media - your marketing plan, your advantage
Social Media - your marketing plan, your advantage
 
Get to grips with strategy | Small charities communications conference | 12 J...
Get to grips with strategy | Small charities communications conference | 12 J...Get to grips with strategy | Small charities communications conference | 12 J...
Get to grips with strategy | Small charities communications conference | 12 J...
 
Marketing your green project
Marketing your green projectMarketing your green project
Marketing your green project
 
Hitting the Headlines
Hitting the HeadlinesHitting the Headlines
Hitting the Headlines
 
Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016
 
Essential Nonprofit Communications Plan
Essential Nonprofit Communications PlanEssential Nonprofit Communications Plan
Essential Nonprofit Communications Plan
 
Social media for small NGOs
Social media for small NGOsSocial media for small NGOs
Social media for small NGOs
 
Social media strategy @ SAME summer camp 2014
Social media strategy @ SAME summer camp 2014Social media strategy @ SAME summer camp 2014
Social media strategy @ SAME summer camp 2014
 
You Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter AccountYou Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter Account
 
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)
 

Mais de Marie Ennis-O'Connor

Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19Marie Ennis-O'Connor
 
Patient and Public Involvement in Research: From Rhetoric To Reality
Patient and Public Involvement in Research: From Rhetoric To RealityPatient and Public Involvement in Research: From Rhetoric To Reality
Patient and Public Involvement in Research: From Rhetoric To RealityMarie Ennis-O'Connor
 
Healthcare Innovation: Made With Patients
Healthcare Innovation: Made With Patients Healthcare Innovation: Made With Patients
Healthcare Innovation: Made With Patients Marie Ennis-O'Connor
 
Count Me In: A Patient Perspective On Data-Driven Care
Count Me In: A Patient Perspective On Data-Driven Care Count Me In: A Patient Perspective On Data-Driven Care
Count Me In: A Patient Perspective On Data-Driven Care Marie Ennis-O'Connor
 
10 Keys To Finding, Growing & Nurturing Your :Social Media Community
10 Keys To Finding, Growing & Nurturing Your :Social Media Community10 Keys To Finding, Growing & Nurturing Your :Social Media Community
10 Keys To Finding, Growing & Nurturing Your :Social Media CommunityMarie Ennis-O'Connor
 
Beyond Technology: A Human Experience #HIMSSEurope18
Beyond Technology: A Human Experience #HIMSSEurope18Beyond Technology: A Human Experience #HIMSSEurope18
Beyond Technology: A Human Experience #HIMSSEurope18Marie Ennis-O'Connor
 
The Real Patient In The Virtual World
The Real Patient In The Virtual WorldThe Real Patient In The Virtual World
The Real Patient In The Virtual WorldMarie Ennis-O'Connor
 
15 Ideas to Promote Events with Social Media
15 Ideas to Promote Events with Social Media15 Ideas to Promote Events with Social Media
15 Ideas to Promote Events with Social MediaMarie Ennis-O'Connor
 
Connect eHealth: From Electronic To Empowered
Connect eHealth: From Electronic To EmpoweredConnect eHealth: From Electronic To Empowered
Connect eHealth: From Electronic To EmpoweredMarie Ennis-O'Connor
 
Principles Into Practice: Co Design in Healthcare
Principles Into Practice: Co Design in HealthcarePrinciples Into Practice: Co Design in Healthcare
Principles Into Practice: Co Design in HealthcareMarie Ennis-O'Connor
 
How To Create An Awareness Campaign With Social Media
How To Create An Awareness Campaign With Social MediaHow To Create An Awareness Campaign With Social Media
How To Create An Awareness Campaign With Social MediaMarie Ennis-O'Connor
 
15 Social Media Resolutions For 2016
15 Social Media Resolutions For 201615 Social Media Resolutions For 2016
15 Social Media Resolutions For 2016Marie Ennis-O'Connor
 
Connecting and Protecting. The Benefits and Pitfalls of Online Disclosure
Connecting and Protecting. The Benefits and Pitfalls of Online DisclosureConnecting and Protecting. The Benefits and Pitfalls of Online Disclosure
Connecting and Protecting. The Benefits and Pitfalls of Online DisclosureMarie Ennis-O'Connor
 

Mais de Marie Ennis-O'Connor (20)

Instagram in Healthcare Marketing
Instagram in Healthcare MarketingInstagram in Healthcare Marketing
Instagram in Healthcare Marketing
 
Facebook in Healthcare Marketing
Facebook in Healthcare MarketingFacebook in Healthcare Marketing
Facebook in Healthcare Marketing
 
Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19Social Media In Healthcare How To Communicate With Impact #MASCC19
Social Media In Healthcare How To Communicate With Impact #MASCC19
 
Patient and Public Involvement in Research: From Rhetoric To Reality
Patient and Public Involvement in Research: From Rhetoric To RealityPatient and Public Involvement in Research: From Rhetoric To Reality
Patient and Public Involvement in Research: From Rhetoric To Reality
 
Healthcare Innovation: Made With Patients
Healthcare Innovation: Made With Patients Healthcare Innovation: Made With Patients
Healthcare Innovation: Made With Patients
 
Count Me In: A Patient Perspective On Data-Driven Care
Count Me In: A Patient Perspective On Data-Driven Care Count Me In: A Patient Perspective On Data-Driven Care
Count Me In: A Patient Perspective On Data-Driven Care
 
10 Keys To Finding, Growing & Nurturing Your :Social Media Community
10 Keys To Finding, Growing & Nurturing Your :Social Media Community10 Keys To Finding, Growing & Nurturing Your :Social Media Community
10 Keys To Finding, Growing & Nurturing Your :Social Media Community
 
Beyond Technology: A Human Experience #HIMSSEurope18
Beyond Technology: A Human Experience #HIMSSEurope18Beyond Technology: A Human Experience #HIMSSEurope18
Beyond Technology: A Human Experience #HIMSSEurope18
 
The Real Patient In The Virtual World
The Real Patient In The Virtual WorldThe Real Patient In The Virtual World
The Real Patient In The Virtual World
 
15 Ideas to Promote Events with Social Media
15 Ideas to Promote Events with Social Media15 Ideas to Promote Events with Social Media
15 Ideas to Promote Events with Social Media
 
16 Topics For A Healthcare Blog
16 Topics For A Healthcare Blog16 Topics For A Healthcare Blog
16 Topics For A Healthcare Blog
 
Six Steps To Social Media Success
Six Steps To Social Media SuccessSix Steps To Social Media Success
Six Steps To Social Media Success
 
How To Rock Social Media
How To Rock Social Media How To Rock Social Media
How To Rock Social Media
 
Connect eHealth: From Electronic To Empowered
Connect eHealth: From Electronic To EmpoweredConnect eHealth: From Electronic To Empowered
Connect eHealth: From Electronic To Empowered
 
Principles Into Practice: Co Design in Healthcare
Principles Into Practice: Co Design in HealthcarePrinciples Into Practice: Co Design in Healthcare
Principles Into Practice: Co Design in Healthcare
 
How To Create An Awareness Campaign With Social Media
How To Create An Awareness Campaign With Social MediaHow To Create An Awareness Campaign With Social Media
How To Create An Awareness Campaign With Social Media
 
The Digital Patient
The Digital Patient The Digital Patient
The Digital Patient
 
The Beginner's Guide to Twitter
The Beginner's Guide to TwitterThe Beginner's Guide to Twitter
The Beginner's Guide to Twitter
 
15 Social Media Resolutions For 2016
15 Social Media Resolutions For 201615 Social Media Resolutions For 2016
15 Social Media Resolutions For 2016
 
Connecting and Protecting. The Benefits and Pitfalls of Online Disclosure
Connecting and Protecting. The Benefits and Pitfalls of Online DisclosureConnecting and Protecting. The Benefits and Pitfalls of Online Disclosure
Connecting and Protecting. The Benefits and Pitfalls of Online Disclosure
 

Último

Artifacts in Nuclear Medicine with Identifying and resolving artifacts.
Artifacts in Nuclear Medicine with Identifying and resolving artifacts.Artifacts in Nuclear Medicine with Identifying and resolving artifacts.
Artifacts in Nuclear Medicine with Identifying and resolving artifacts.MiadAlsulami
 
💎VVIP Kolkata Call Girls Parganas🩱7001035870🩱Independent Girl ( Ac Rooms Avai...
💎VVIP Kolkata Call Girls Parganas🩱7001035870🩱Independent Girl ( Ac Rooms Avai...💎VVIP Kolkata Call Girls Parganas🩱7001035870🩱Independent Girl ( Ac Rooms Avai...
💎VVIP Kolkata Call Girls Parganas🩱7001035870🩱Independent Girl ( Ac Rooms Avai...Taniya Sharma
 
VIP Russian Call Girls in Varanasi Samaira 8250192130 Independent Escort Serv...
VIP Russian Call Girls in Varanasi Samaira 8250192130 Independent Escort Serv...VIP Russian Call Girls in Varanasi Samaira 8250192130 Independent Escort Serv...
VIP Russian Call Girls in Varanasi Samaira 8250192130 Independent Escort Serv...Neha Kaur
 
Lucknow Call girls - 8800925952 - 24x7 service with hotel room
Lucknow Call girls - 8800925952 - 24x7 service with hotel roomLucknow Call girls - 8800925952 - 24x7 service with hotel room
Lucknow Call girls - 8800925952 - 24x7 service with hotel roomdiscovermytutordmt
 
Call Girls Aurangabad Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Aurangabad Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Aurangabad Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Aurangabad Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Low Rate Call Girls Kochi Anika 8250192130 Independent Escort Service Kochi
Low Rate Call Girls Kochi Anika 8250192130 Independent Escort Service KochiLow Rate Call Girls Kochi Anika 8250192130 Independent Escort Service Kochi
Low Rate Call Girls Kochi Anika 8250192130 Independent Escort Service KochiSuhani Kapoor
 
Call Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore Escorts
Call Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore EscortsCall Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore Escorts
Call Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore Escortsvidya singh
 
Russian Escorts Girls Nehru Place ZINATHI 🔝9711199012 ☪ 24/7 Call Girls Delhi
Russian Escorts Girls Nehru Place ZINATHI 🔝9711199012 ☪ 24/7 Call Girls DelhiRussian Escorts Girls Nehru Place ZINATHI 🔝9711199012 ☪ 24/7 Call Girls Delhi
Russian Escorts Girls Nehru Place ZINATHI 🔝9711199012 ☪ 24/7 Call Girls DelhiAlinaDevecerski
 
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort ServicePremium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Servicevidya singh
 
Call Girl Coimbatore Prisha☎️ 8250192130 Independent Escort Service Coimbatore
Call Girl Coimbatore Prisha☎️ 8250192130 Independent Escort Service CoimbatoreCall Girl Coimbatore Prisha☎️ 8250192130 Independent Escort Service Coimbatore
Call Girl Coimbatore Prisha☎️ 8250192130 Independent Escort Service Coimbatorenarwatsonia7
 
Call Girls Ooty Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Ooty Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Ooty Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Ooty Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...astropune
 
Bangalore Call Girls Hebbal Kempapura Number 7001035870 Meetin With Bangalor...
Bangalore Call Girls Hebbal Kempapura Number 7001035870 Meetin With Bangalor...Bangalore Call Girls Hebbal Kempapura Number 7001035870 Meetin With Bangalor...
Bangalore Call Girls Hebbal Kempapura Number 7001035870 Meetin With Bangalor...narwatsonia7
 
Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Bangalore Call Girls Nelamangala Number 7001035870 Meetin With Bangalore Esc...
Bangalore Call Girls Nelamangala Number 7001035870 Meetin With Bangalore Esc...Bangalore Call Girls Nelamangala Number 7001035870 Meetin With Bangalore Esc...
Bangalore Call Girls Nelamangala Number 7001035870 Meetin With Bangalore Esc...narwatsonia7
 
Call Girls Siliguri Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Siliguri Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Siliguri Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Siliguri Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...jageshsingh5554
 
VIP Call Girls Indore Kirti 💚😋 9256729539 🚀 Indore Escorts
VIP Call Girls Indore Kirti 💚😋 9256729539 🚀 Indore EscortsVIP Call Girls Indore Kirti 💚😋 9256729539 🚀 Indore Escorts
VIP Call Girls Indore Kirti 💚😋 9256729539 🚀 Indore Escortsaditipandeya
 

Último (20)

Artifacts in Nuclear Medicine with Identifying and resolving artifacts.
Artifacts in Nuclear Medicine with Identifying and resolving artifacts.Artifacts in Nuclear Medicine with Identifying and resolving artifacts.
Artifacts in Nuclear Medicine with Identifying and resolving artifacts.
 
💎VVIP Kolkata Call Girls Parganas🩱7001035870🩱Independent Girl ( Ac Rooms Avai...
💎VVIP Kolkata Call Girls Parganas🩱7001035870🩱Independent Girl ( Ac Rooms Avai...💎VVIP Kolkata Call Girls Parganas🩱7001035870🩱Independent Girl ( Ac Rooms Avai...
💎VVIP Kolkata Call Girls Parganas🩱7001035870🩱Independent Girl ( Ac Rooms Avai...
 
VIP Russian Call Girls in Varanasi Samaira 8250192130 Independent Escort Serv...
VIP Russian Call Girls in Varanasi Samaira 8250192130 Independent Escort Serv...VIP Russian Call Girls in Varanasi Samaira 8250192130 Independent Escort Serv...
VIP Russian Call Girls in Varanasi Samaira 8250192130 Independent Escort Serv...
 
Russian Call Girls in Delhi Tanvi ➡️ 9711199012 💋📞 Independent Escort Service...
Russian Call Girls in Delhi Tanvi ➡️ 9711199012 💋📞 Independent Escort Service...Russian Call Girls in Delhi Tanvi ➡️ 9711199012 💋📞 Independent Escort Service...
Russian Call Girls in Delhi Tanvi ➡️ 9711199012 💋📞 Independent Escort Service...
 
Lucknow Call girls - 8800925952 - 24x7 service with hotel room
Lucknow Call girls - 8800925952 - 24x7 service with hotel roomLucknow Call girls - 8800925952 - 24x7 service with hotel room
Lucknow Call girls - 8800925952 - 24x7 service with hotel room
 
Call Girls Aurangabad Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Aurangabad Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Aurangabad Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Aurangabad Just Call 9907093804 Top Class Call Girl Service Available
 
Low Rate Call Girls Kochi Anika 8250192130 Independent Escort Service Kochi
Low Rate Call Girls Kochi Anika 8250192130 Independent Escort Service KochiLow Rate Call Girls Kochi Anika 8250192130 Independent Escort Service Kochi
Low Rate Call Girls Kochi Anika 8250192130 Independent Escort Service Kochi
 
Call Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore Escorts
Call Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore EscortsCall Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore Escorts
Call Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore Escorts
 
Russian Escorts Girls Nehru Place ZINATHI 🔝9711199012 ☪ 24/7 Call Girls Delhi
Russian Escorts Girls Nehru Place ZINATHI 🔝9711199012 ☪ 24/7 Call Girls DelhiRussian Escorts Girls Nehru Place ZINATHI 🔝9711199012 ☪ 24/7 Call Girls Delhi
Russian Escorts Girls Nehru Place ZINATHI 🔝9711199012 ☪ 24/7 Call Girls Delhi
 
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort ServicePremium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
 
Call Girl Coimbatore Prisha☎️ 8250192130 Independent Escort Service Coimbatore
Call Girl Coimbatore Prisha☎️ 8250192130 Independent Escort Service CoimbatoreCall Girl Coimbatore Prisha☎️ 8250192130 Independent Escort Service Coimbatore
Call Girl Coimbatore Prisha☎️ 8250192130 Independent Escort Service Coimbatore
 
Call Girls Ooty Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Ooty Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Ooty Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Ooty Just Call 9907093804 Top Class Call Girl Service Available
 
Escort Service Call Girls In Sarita Vihar,, 99530°56974 Delhi NCR
Escort Service Call Girls In Sarita Vihar,, 99530°56974 Delhi NCREscort Service Call Girls In Sarita Vihar,, 99530°56974 Delhi NCR
Escort Service Call Girls In Sarita Vihar,, 99530°56974 Delhi NCR
 
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
 
Bangalore Call Girls Hebbal Kempapura Number 7001035870 Meetin With Bangalor...
Bangalore Call Girls Hebbal Kempapura Number 7001035870 Meetin With Bangalor...Bangalore Call Girls Hebbal Kempapura Number 7001035870 Meetin With Bangalor...
Bangalore Call Girls Hebbal Kempapura Number 7001035870 Meetin With Bangalor...
 
Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...
 
Bangalore Call Girls Nelamangala Number 7001035870 Meetin With Bangalore Esc...
Bangalore Call Girls Nelamangala Number 7001035870 Meetin With Bangalore Esc...Bangalore Call Girls Nelamangala Number 7001035870 Meetin With Bangalore Esc...
Bangalore Call Girls Nelamangala Number 7001035870 Meetin With Bangalore Esc...
 
Call Girls Siliguri Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Siliguri Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Siliguri Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Siliguri Just Call 9907093804 Top Class Call Girl Service Available
 
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
 
VIP Call Girls Indore Kirti 💚😋 9256729539 🚀 Indore Escorts
VIP Call Girls Indore Kirti 💚😋 9256729539 🚀 Indore EscortsVIP Call Girls Indore Kirti 💚😋 9256729539 🚀 Indore Escorts
VIP Call Girls Indore Kirti 💚😋 9256729539 🚀 Indore Escorts
 

How to Create an Awareness Campaign with Social Media | Mayo Clinic Social Media Network Webinar