Mais conteúdo relacionado Semelhante a Increasing Social Visibility, an Ann Arbor SPARK Presentation (20) Increasing Social Visibility, an Ann Arbor SPARK Presentation3. Relevant Experience
The State of Social
“The future of social media is that the social graph will become
so ubiquitous in everything we do that we stop using the term
social media”
Dennis Crowley, Co-Founder and CEO of Foursquare
11/16/2012 ©Enlighten 2012. All rights reserved.
4. Independent by Design
The State of Social
Number of monthly
1
active Facebook users billion
58 % Percent of Facebook
users that return daily
11/16/2012 ©Enlighten 2012. All rights reserved.
5. Independent by Design
The State of Social
57 % Gender breakdown
of Facebook users
43 %
male
female
Average time spent
on Facebook per visit
20
minutes
11/16/2012 ©Enlighten 2012. All rights reserved.
6. Independent by Design
The State of Social
Percent of businesses
active on Facebook 80 %
1 Number of websites
million integrated with Facebook
11/16/2012 ©Enlighten 2012. All rights reserved.
7. Independent by Design
The State of Social
54 % Top 2 countries
using Facebook
29 %
Brazil
USA
54 % Percent of Facebook
users access via mobile
11/16/2012 ©Enlighten 2012. All rights reserved.
8. Independent by Design
The State of Social
Number of comments & 3.2
likes on Facebook daily
billion
45-54
year olds
Fastest growing age
segment in social media
11/16/2012 ©Enlighten 2012. All rights reserved.
9. Relevant Experience
2013 Trends
Empty 2013?
• With no Olympics or Election in 2013 how will the
social conversation be affected
The Battle for the News Feed
• The changing Facebook news feed algorithm and the
rise of Promoted Posts
The Importance of Social Search and Targeting
• As algorithms become more evolved and targeting
more enhanced how can you optimize visibility
The Increasing Use of Mobile
• What does the growing use of smartphones and
mobile to access social platforms mean for brands
11/16/2012 ©Enlighten 2012. All rights reserved.
10. Relevant Experience
Keys to Social Success for Brands
Find Your Brand Voice
• Personalize your brand throughout social
conversations
Use Social To Embrace Advocacy
• You have an audience predisposed to your brand –
give them a reasons to like you even more and share
why they do
Engage in But Don’t Force the Conversation
• Let your fans do the talking – monitor but don’t
control
Focus on Content, Integration and Outreach
• All three are integral to having success for your brand
in social
11/16/2012 ©Enlighten 2012. All rights reserved.
11. Relevant Experience
And Some Not so Successful . . .
11/16/2012 ©Enlighten 2012. All rights reserved.
12. Relevant Experience
Social Opportunities to Build Visibility
I. Understand the Best Platforms for Your Brand
II. Develop a Social Strategy for Mobile and SEO
III. Leverage Increasing Social Targeting and Localization
IV. Recognize the Importance of Content
V. Embrace Change and Learning
11/16/2012 ©Enlighten 2012. All rights reserved.