2. A master can teach many things.
But the most important lesson for
a ninja is to learn oneself.
3.
4. Eurovision in numbers
• European song competition
• 39 countries
• One of the most watched non-
sporting events in the world, with
audience figures having been quoted
in recent years as anything between
100 million and 600 million
internationally.
5. Results
• 3rd place
• 150K new Facebook likes
• 25K Twitter followers
• more than 10 million views on Youtube
10. GOAL:
We want
people
to talk
about us
CHANNELS
How do we want
to do that
Magazines
Social
Mobile
…
ADVERTISING
EMAIL CAMPAIGN
MOBILE APP
SOCIAL MEDIA
WEB SITE
Facebook Ads
Google Ads
Banners
Blog
Facebook Page
Twitter
Youtube
Blog
Facebook Page
Twitter
Youtube
27. Old Spice campaign in numbers
• PR impressions were estimated by
McBeth, at the time of the interview, at
1-1.5 billion.
• Facebook fans grew by 118%
• YouTube subscribers grew 227%
• Twitter followers saw the biggest bump at
2,800% growth
28. Old Spice body wash sales have
increased 107% in the past month in
part thanks to that social media
marketing campaign.
35. Smart Targeting
• Lots of possibilities
– Geotargeting
– Targeting by age
– By Sex
– By Interests
– By Statussa
• Different formats
– Standard
– Like the page
– Sponsored stories