The document discusses marketing strategies and tactics for coaching a team. It covers performing a SWOT analysis, segmentation, targeting, positioning, and developing an integrated marketing mix. The marketing mix includes advertising, personal selling, events, public relations, sales promotion, and direct marketing. Various tactics are proposed for each element, and examples are provided of measuring effectiveness through metrics. The overall aim is to help the team achieve its goals through a strategic marketing approach.

1. Coaches Team
L/O/G/O

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55. Advertising
Personal Selling
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116. Coaches Team
L/O/G/O