Thank you for the training materials. I've learned a lot about the importance of social media for businesses today.

1. “The purest treasure
mortal times can afford
is a spotless reputation”
- William Shakespeare
25th of February 2013
Presented by Sam Lyons

2. Our Training Day
9.15 Welcome - Introductions
9.30 What is Social Media?
10.00 Why do we need it?
10.20 What is Important to Remember?
10.40 Break for Refreshments
11.00 Google+ overview, setup, Q & A
11.40 YouTube overview, setup, Q & A
12.20 Twitter overview, setup, Q & A
13.00 Delicious Lunchtime
14.00 LinkedIN overview, setup, Q & A
14.40 Facebook overview, setup, Q & A
15.25 Break for Refreshments
15.40 Developing your content strategy
15.50 How to monitor your SMS
16.20 Review of the day
16.25 Evaluation
16.30 Wrap

3. What is Social Media?
Social Media is an umbrella term that defines the various activities
that integrate technology, social interactions, and the
construction of words, pictures, videos and audio.
source: en.wikipedia.com

4. Why do we need it?
1 Million websites have integrated with Facebook
23% of users check Facebook 5 times or more daily
56% of customer tweets are being ignored
34% of marketers have generated leads on Twitter
Google’s +1 button is used 5 million times a day
Over 5 million photos are uploaded to Instagram every hour
80% of Pinterest users are female

5. Why do we need it?
Brand Awareness & Burning - people spend a quarter of their day using social
media. It makes sense for you to be where your customers are. Using social
media enables your company to reach a huge number of potential customers.
1 billion Facebook Users
2.23 mill regular Irish Users
Search Engine Ranking - Social
media profiles (especially those
on Twitter, Facebook, and LinkedIn) frequently
rank highly with major search
engines.

6. Why do we need it?
Keeping up to speed - your competitors
and your clients are already using the
technology, so its your duty to be up-to-
date. It’s important to claim your brand
name across all the major social media
platforms.
Find new customers - posting regular
updates relating to your business and
activities can remind your friends about
what your company does and influence
them to use your services or make referrals.

7. What is important to remember?
1. Remember: Social Media is a Two-Way Conversation
“In some ways, not replying is worse than not having a presence at all. Firms have to
monitor networks for mentions of their brands, and certainly respond when people get
in touch.”
“These companies should be using these services to let people know about updates or
patches and software changes,”
“But more than that, if people have questions then they should be responding with
helpful advice and it becomes part of customer service.”
“It’s about being transparent and consumers react well to that, but it requires a big
mind shift from companies,”
Creating this personal connection with your followers, enables you to to turn those
followers into die-hard fans — i.e., people that will work on your behalf, spreading
the word, and even participating in future ventures.

8. What is important to remember?
2. Remember: Respond and Act
● Keep the conversation going and keep your community engaged.
● You have to keep your social media presences up-to-date.
● Create a routine where you hit your social media accounts every couple days.
● Set up a schedule that assures you get new content out a few times during the
week.
It’s better to really work your magic on two or three sites than to have inactive
accounts on twenty. Inactive accounts hurt your brand and turns users away, so be
careful not to bite off more than you can chew.
Target the sites where the people you are trying to reach are the most active.

9. What is important to remember?
3. Remember: Be Real and Be Personal
Be yourself, everyone else is already taken - Oscar Wilde
Most people would rather converse with a person than a faceless brand.
You’re a real person, so you should tweet, post, and email like one.
Always interact with your followers
on social networks as you.
Establishing relationships and
connecting with people on a
personal level.

10. What is important to remember?
4. Remember: Encourage Sharing
1. Consistently put out quality content - the higher the quality of the content you
share with your followers, the more likely they will be to spread it to their friends.
2. Lead by example - your community will be far more likely to share if they can
simply follow your lead. If you want your friends to share what you put out, you
start by sharing relevant, quality content that they publish. Use your social media
accounts to publish or link to content from around the web in addition to your own
content

11. What is important to remember?
5. Remember: Get your whole organisation active
Make social media participation an organisational policy, because when everyone
at your organisation is connecting with people on Twitter and Facebook, you’ll be
able to engage many times as many people than if just a couple of people are
tasked with using social media tools.
Create a social media policy
A social media policy doesn’t have to be big and complicated, it simply needs to
outline your goals and expectations and how people in the organisation are
expected to conduct themselves when dealing with your followers over the
different social media channels.

12. What channels do you need to use?
The Networks
Google+
YouTube
Twitter
LinkedIn
Facebook

13. Google+
A Social Layer across the web
500 million users - 343 million active users
Profile - Events - Communities - Photos - Hangouts - Explore -
Pages - Local
http://www.youtube.com/watch?v=HTI2xWnT7rM

14. YouTube
Over 800 million unique users visit YouTube each month
Over 4 billion hours of video are watched each month on
YouTube
72 hours of video are uploaded to YouTube every minute
70% of YouTube traffic comes from outside the US
In 2012, YouTube had more than 1 trillion views or around
140 views for every person on Earth
Fastest Growing Viral Video

15. Twitter
460,000 - Average number of new accounts per day
It now takes 1 week for users to send a billion Tweets.
66% use Twitter in front of the TV
1.6 billion search queries per day

16. LinkedIN
175 Million members, growing at 2 members per second
1 million groups have been created that contain between 2.25
million members
Mobile is LinkedIn’s fastest growing service.
75,000 developers are integrating LinkedIn’s API’s
into their own services
LinkedIn get 2billion+ network updates
viewed weekly.

17. Facebook
1 billion active users (as of 31st Dec 2012)
48% of 18 to 34 check Facebook right when they wake up
35+ age group now accounts for 30%
3/4 of a billion photos were uploaded over New Years
Weekend
600 million mobile users

18. Developing your content strategy
Remember there is no one right way. You need to get to learn to
needs and psychology of your customers.
Never over push your sales - remind yourself of the annoying
salesperson in the shop - 80/20
Ask for responses and use open questions - 5 bums on the rugby post
Running a Contest or Sweepstake - Giveaway prizes that are relevant
to your brand and products - prizes that will keep telling your story
When to use Ads and Promotions

19. Other Services
YouTube Channel, Buaa, Plaxo, Digg, Delicious...
Which services does your business need?

20. How to Monitor Your Social Media activities?
Google
Analytics
Google Alerts
RSS Feeds
Others

21. Case Studies - B2B
Cisco Shaved $100,000+ off Product Launch
5 Examples of Succesful B2B Use of Social Media
IBM's social media skills initiative for partners

22. Days Review
What is Social Media?
Why do we need it?
Brand Awareness
Search Engine Ranking
Keeping up to speed
Find new customers
What is important to remember?
1. Remember: Social Media is a Two-Way Conversation
2. Remember: Respond and Act
3. Remember: Be Real and Be Personal
4. Remember: Encourage Sharing
5. Remember: Get your whole organisation social media activite

23. Days Review
What channels do you need to use?
Google+, YouTube, Twitter, LinkedIn, Facebook, Blogger, etc
Google+ = a social layer
Profile, Friends (circles separate business & pleasure), Events,
Communities (groups of interest), Local Biz and Hangouts (vid
conferencing, training, webinars, shared screens)
YouTube - entertain, educate and connect
How can video work for your organisation? What makes a video viral?
Design your channel inline with your brand.
Twitter - microblogging - requires planning and thought to be an
effective tool.

24. Days Review
Twitter - microblogging - requires planning and thought to be an
effective tool. #Hashtags allow you to make your content relevant
and searchable. Build followers by following others that share the
same interest
LinkedIN - the professionals network - build your personal and
business profile - SEO - connect with people that may be of benefit
to your business - opportunities to find people that can enhance
what you do.
Facebook - a personal space where its good to be social
Find the voice that your customers want to hear. Create quality
content that engages and opens the 2-way conversation

25. Days Review
Other Services - Blogging, Buaa, Plaxo, Digg, Delicious...
Which services does your business need?
How to Monitor Your Social Media activities?
Google Alerts
Google Analytics
Social Stat tools - HubSpot
Help us improve: Evaluation Form

26. Consider how these tools can be of benefit to your business or
what challenges you feel your business may have with using
these tools?
Social Marketing Catchup
Tue, 5 Mar, 3:00 PM - 4:00 PM
https://plus.google.com/events/c6t043jdhcot3qqdleaemutkups?authkey=CJvBoLq1leW8rAE
for any other questions please contact me directly: sam@plugmedia.
net or 0868098528