Endhai is an IT services company headquartered in Madurai, India that provides enterprise solutions and services. It has over 40 clients with over 1,000 enterprise users. Endhai partners with technology giants like SAP and Ramco. The document discusses Endhai's service offerings, capabilities, flexibility in business models, investments in centers of excellence, and case studies. It also provides profiles of the founder and business head and an overview of representative clients in various industries that Endhai has implemented SAP and Ramco ERP solutions for.

1. Business value matters
Corporate Overview
2013

2. Contents
• Introduction
• Service Offerings
• Clients
• Capabilities
– Investments, People
– Processes, methodologies
– CoEs, Solutions, IPs
– Eco system - industry, institutions,
Channels, Partners
• Flexibility
– Engagement, Pricing, Delivery
models
• Focus
• Case studies

3. Introduction
What does Endhai mean?
Endhai (in Tamil) means father, signifies a collection of one's inherited experience; Experience with rich
knowledge and practical wisdom; Experience that helps in right solutions for businesses. Endhai also
means "cosmic father", a universal concept.
A professionally managed, value based
Organization, headquartered in Madurai, India; operating
across the globe
Partnered with Technology giants like SAP, Ramco offering
truly measurable services
Leadership in Enterprise Solutions with 40+ Clients, 1000+
Enterprise users
Headed by professionals with huge global experience from
top IT companies
Pioneering “Rural-Plural” model, a proud rural-player with
global standards
Core Values
Think value for Clients
Enable agility and
competitiveness
Social transformation using
Rural empowerment

4. Introduction: Journey - so far…
2007
2008
2009-
10
2011
2012
2013
Founded E-Soft Solutions
Solutions partner for Ramco Systems
Won 3 clients – „Ramco on Demand ERP‟
Sprout in Cloud computing services: 20+ Clients
 All India SAP Solutions partner, (EBM - Extended Business Member)
Incorporated as Endhai Innovations (P) Ltd
Rolled out SAP in 12 sites;
Established Endhai Centre of Excellence & Solutions lab
Launching Fru.IT, a metrics driven, IT value management solution
New Services; New markets; India solution centre for an US client
 Preferred Technology Partner for Emerging Enterprises
 ₹1.5 Billion revenues
 1,500 resources
Vision
2015
Focus verticals
Trading, Distributi
on
Manufacturing
Retail
Healthcare
Services
Logistics
Education

5. Introduction: Leadership profile
Jeyabalan R K
Founder, Managing Director & CEO
Jeyabalan has over 20 years of versatile IT experience, played Strategic and tactical roles in Business, Delivery, Operations
and Building organizations.
Prior to this, he was a Global VP (Manufacturing vertical) in Mahindra Satyam, instrumental in acquiring, sustaining Fortune
Global Customers in US, Europe & Asia-Pac and witnessed growth > USD 100 million from clients like
Sony, Ford, Nissan, Chrysler, BD, Flextronics, Goodyear, Levi's, Unilever, M&M, Ashok Leyland, and more. Besides, he
handled Enterprise Solutions for Acer Computers (SE-Asia) and a Systems Consultant with Unilever India.
Currently he is the secretary for Software Industries Development Association (SIDA), a NASSCOM affiliate. Also, he
mentors various Technical universities, Institutes in South India including Kalasalingam Univ, PSYCE on Technology &
Innovation
A Bachelor in Engineering from Bangalore University, Graduate Diploma in Global Business Leadership from Harvard
Business School and U21Global.
Led by people who handled FG500 clients with x100$Mn businesses for Tier 1 Cos.

6. Introduction: Leadership profile
Muthu Velayutham
Director & Business Head
Muthu Velayutham is part of leadership team, has 19+ years of industry experience with proven expertise in complex
program / delivery / relationship management.
He has acquired rich experience in managing high value / complex SAP, Microsoft, IBM and Sun based technologies /
domains.
He has internationally / domestically worked with Top Tier / Big 5 companies like IBM, Capgemini, LogicaCMG and L&T
Infotech. He is a Graduate Engineer and Certified Project Management Professional, also certified in ITIL ITSM Foundation.
Representative clients include Lands'End, EDS, IBM, Ford, Hyundai, Travelers Insurance, Standard Life and ING
Led by people who handled FG500 clients with x100$Mn businesses for Tier 1 Cos.

7. Clients: Representative List for SAP and Ramco ERP Services
Rich Client base and Delighted users
Trading, Distribution & Retail
•TVS & Sons Parts-mart, Across Tamilnadu
•Kapico Auto one India P Ltd, Coimbatore
•SAF Holland (India), Madurai
•SGJ & Sons Motors, Madurai
•Jayavilas, Aruppukkottai, Madurai
•Thyagaraja Automobiles, Madurai
Process Mfg
•Alpha Polymers, Salem
•G Plast P Ltd, Coimbatore
•Derrick Monofil, Nagerkoil
•Bharat Rubber, Madurai
•Chandru Ruber, Madurai
•Himalayan Polycards, Madurai
•Anju Rubber, Madurai
Textiles & Garments
•JVS Exports, Madurai
•C S M Textiles, Madurai, Coimbatore
•Sakthi Cords, Madurai
•Peps Mattress
Engineering
•BIDASS, Trichy
•SACS Power Pvt Ltd, Chennai, Madurai
•Lakshmi Envirotech Pvt Ltd, Cochin
•Yoke Engg, Coimbatore
•Venkatrama Fabricators
•VNC Electrodes, Karur
Logistics
•VNC Logistics, Karur
Healthcare
•KGS Scans & Labs, Madurai
•Mohan Nurshing Home, Madurai
•Velammal Medical College (Pharmacy)
Agro and Foods
•Banazrum Agro exports, Dindigul
•Jupiter Lyes P Ltd, Cochin

8. Service Offerings: Blended Business flavor
Partners
Intellectual Property
Enable Agility and Competitiveness
• Business Intelligence and Analytics services enables effective
decisions in no time
• Enterprise Mobility solutions for emerging businesses on the move
Transform Businesses
• Deliver world class Enterprise Solutions like SAP, Ramco and help
transforming them as leaders in their segments
• Continuously assess and provide solutions to manage the business
performance
Ensure Business Health & Collaboration
• “FruIT”, an innovative Business Value management solution for
emerging enterprises
• Various IT consulting and advisory framework to ensure the
emerging enterprises have right/healthy technology stack
Technology agnostic. Business Friendly. Value driven

9. Service Offerings: Depth and Breadth
IT Advisory and Consulting
• Value Discovery and Delivery (vDaD)
• Strategic Sourcing Support services (4S)
• Consulting and Program management
Enterprise Solutions
• ERP – SAP, Oracle, QAD, Ramco,
• Business Intelligence & Data Warehousing
• Enterprise mobility solutions
• SaaS, PaaS, IaaS
Application management &
Outsourcing services
• Application maintenance and production
support
• Managed Services
Product Engineering services
• Embedded Solutions
• Product Testing
Focus. Comprehensiveness. Pragmatic

10. Capability: 8 Dimensions
• SAP, Cognos Cloud, Enterprise mobility, Embedded , VLSI
Testing Java, Microsoft, Web Technologies
Technology skills
• CRM, S&D, Supply chain, Manufacturing, After Sales and
Service, Finance, Human Capital Mgmt, Enterprise Asset Mgmt
Business process areas
• Retail, Manufacturing, Health care, Education, Logistics, HiTech,
Services
Industry Vertical domain
• A proven process framework, undergoing certification processQuality / Process maturity
• Led by certified PMPs, industry veterans
• Project management training for employees
Service Delivery
• Client partner approach, Mapping the processes, Proactive
proposals, Account management
Relationship management
• Agile / On demand resourcing with less lead times
• Strong resource management network
Resource Management
• Governing committee member of NASSCOM affiliate, SIDA
• Innovation partner for Kalasalingam University, PSYCE
Eco System

11. Skill base
Superior resource management practices || Stronger affiliates / partnership to fulfill the client needs
Enterprise
Solutions, 60
Application
Services, 11
4
Consulting
services, 30
Product
Engineering,
18
Service Groups
USA, 63
India -
Madurai, 135
India -
Chennai, 15
India -
Bangalore, 9
Locations
Project
managers, 12Project Leader
/ Sr
Consultant, 32
Sr Developer /
Consultants, 7
1
Developers /
Jr
Consultant, 10
7
Experience Level

12. Flexibility in Business models (3M)
Engagement
• Joint Venture
• Exclusive partner
• Selective partner
• Offshore Solution centre
• Built-Operate-Transform
Delivery
• Collaborative Delivery
• Managed services
• Turn key / Projects
• Professional services
Pricing
• Outcome based
• Fixed price
• Time & Material

13. Investments: Endhai Centre of Excellence
 Fru.IT (Frugal Information Technology)
 Performance based IT Advisory solution
 Works above technology layer,
 Brings measurable business value for customers at “local” price
 SAP solutions lab
 Extension of Endhai‟s solution capability for emerging businesses (SMB segment)
 Add-On Solutions on SAP include Human Resources, Fleet management, Plant Maintenance, Sub contracting, Quality
Management
 Technology based Regional Support Centre for Social causes
 For Non profit / Social service organizations, by composing rural High school passed outs, Girls
 Mentoring a set of fresh rural Graduates for serious, impactful roles, thereby providing opportunities for them and
reducing Total Cost of Services to Customers.
 A research facility with 5000Sqft inaugurated on 3rd June 2012
 Presided by Madurai City Mayor, Eminent Business and Social Leaders
 To contribute “intrinsic value” to Clients, Employees and Society
 To incubate world class solutions
 To create better career options for aspirants
What we do?

14. Case studies (Representative list … not exclusive)
 Integrate Avionics solutions with SAP for a European Aerospace major
 Create a seamless experience between MRO (maintenance, repair and overhaul) and other business functions by
bridging both systems
 SAP Business upgrade and tight integration with Ramco Avionics Solution
 Sustain revenues, manage Demand
 For one of the leading manufacturers of Soundproof Diesel Generators, acoustic enclosures
 SAP Business One roll out across multiple branches, factories and service network
 Improved supply chain and agility across ecosystem
 For an Industrial Services Association of Fabrication Engineering & Manufacturing units, in Trichy, (Supplier eco system for
BHEL), with turnover of Rs. 50+ Crores and 419 members
 SAP implementation for it‟s production and sales offices
 Optimize operations for Textile exporter using Cloud
 Home Textiles Manufacturer & Exporter with turnover of Rs. 250+ Crores
 Implementation, support of Cloud based ERP for its 4 manufacturing facilities and business units
 IT portfolio consulting for a major white goods distributor
 BI consulting and Cognos Tm1 implementation for an US based vendor contract management
corporation
 … and more.,
Details available on demand

15. Focus: Think Client value every time
Leverage experience, ideate and craft a
right solution for each client
Communicate the benefits loud and
clearly so that business adapts to it.
Unified approach to delight Clients, not
just selling product licenses
Delivery
Solution
Sales
Blend domain knowledge with
technology skills
Delight the Clients; Empower the Team; Owe to Society

16. Endhai Innovations: Beyond Business…
Endhai is building a rural based IT services group
(Rural-PluralTM model)
Creating more jobs for rural graduates at home
Checking talent movement to metros and help value creation, much
cash flows for rural India
Bringing down total cost of services (TCO) for clients
Helping to promote rural economy as a whole
Responsible for Social development. Help inclusive growth for all stakeholders !

17. Business value matters
Thanks

18. SAP Endhai Value Proposition
Endhai‟s huge ERP experience
Top management commitment
Stronger SAP practice and Solutions Lab
Unmatchable Post Go Live Support
Best Value & Flexibility from Location advantage

19. About BIDASS Industrial Services
Association, Thuvakudi, Trichy
• Non Profit association of Fabrication Engineering
& Manufacturing units
• Turnover: Rs. 50+ Crores
• No. of Members: 419
• No. Of Branches: 4
• No of Manufacturing Plants: 2 (Oxygen and Liquid
Oxygen)
Business Needs
• No real time information of Inventory, Sales and
Shipments from individual branches
• Manual and duplicate data leading to slow, inefficient
operations
• Inability to track & manage vehicle usage
• Difficulty in tracking and serving purchase indents from
400+ members
Solution from SAP & Endhai Innovations
• Implementation of SAP Business One ERP
• Development of web portal for Customer‟s
Purchase indents,
• Development of Custom Vehicle Tracking
system, Regulatory compliance reports such as
Annexure I & II
• Standardization of Item master & Inventory
Business Benefits
• ONE SAP System that connects all branches and
operations
• Members can make Purchase indents on Web-Portal and
BIDASS can serve faster
• Custom Vehicle Tracking system to track vehicles
usage, cost and runs it efficiency
• Items standardized, good Inventory visibility
• SAP reports / Business Intelligence to help to run the
business better
Experience: Improved supply chain and agility across ecosystem
Case Study 1: BIDASS, Thuvakudi ,Trichy

20. About SACS Power
• One of the leading manufacturers of Soundproof
Diesel Generators, acoustic enclosures and
associated with Ashok Leyland
• 65 years of manufacturing, retailing exp
• Delivering DG Sets for various industries, in the
range of 20KVA to 2000KVA
• Has a manufacturing unit in Madurai, Selling in
most cities of Tamilnadu, Kerala
Business Needs
• Business grows due to power situation in TN, but the
current system is not scalable
• No real time information of Inventory, Sales and
Shipments from any location
• Manual and duplicate data leading to slow, inefficient
operations
• Top management team keeps traveling and they need
an ERP to manage on the move
Solution from SAP & Endhai Innovations
• Implementation of SAP Business One ERP for its
Corporate Office in Chennai, production unit in
Madurai, 6 Sales and Service offices across
Tamilnadu
• Standardization of Item master & Inventory
Business Benefits
• SAP Business One seamlessly integrates
Corporate, Plant and all branch operations
• High visibility into the overall business and trace-ability
into every single transaction
• Ability to see through the cost structures and tune the
profitability and sustain the growth
• Items standardized, good Inventory visibility
• SAP reports / Business Intelligence to help to run the
business better
Experience: Sustain revenues, manage Demand
Case Study 2: SACS Power, Chennai, Madurai

21. About JVS Export, Madurai
• Home Textiles Manufacturing Units
• Turnover: Rs. 250+ Crores
• No. of Customers: 30
• No. Of Branches: 7
• No of Manufacturing Plants: 2 (Dying and
Stretching)
• No. of Products: 50
Business Needs
• Poor utilization of raw material and over inventory
• Inability to track Subcontracted items and receipts
• Manual tracking customer orders and frequent Air
cargo shipments due to last minute effort
• Unavailability of key business metrics, affected quality
of decisions making
Solution from Endhai Innovations
• Implementation of a single ERP instance with all
branches
• Studied and developed a custom subcontract
module for their unique processes
• Development of custom reports for management
and function heads
• Training, Support for 100+ users over 12 months
Business Benefits
• Elimination of redundant data capturing & manual
errors
• Better tracking of Customer Orders, planned
shipments and faster payment collections
• Streamlined materials management and subcontract
activities
• Better Control of key business processes and quicker
decisions
Experience: Optimize operations for Textile exporter using Cloud
Case Study 3:JVS Export, Madurai

22. Investments: Industry Centers Of Excellence
• Business Analysts Program
• Functional Training
• Requirement Understanding &
Value Add in Projects
• Customer Interaction & PMO
• Knowledge Management
• Learning CDs
• Joint development approach with
customer on identified problem
• Alliances with domain /
technology vendors
• Solution consulting / architecting
/ prototyping
• Build business case / Execute
solution
• Industry Experience
• Solution Architecting
• Technology Specialization
• Alliance partnerships
Process ExpertsDomain Experts
• Program Management
• Change Management
• Best Practices
Collaborative Solution
development
Infuse Domain Knowledge
CoE
• Identify common industry
problems
• Prototyping of future solutions by
expert team
• Alliances with domain /
technology vendors
• Alliances with academic and
research institutes like IIT, CMU
• Industry Specific IP creation
Industry Solution R&D
Technology Experts

23. SAP
Competency Overview

24. Endhai SAP Practice: Nurturing high-end solutions
Service Management
• Process Centricity: Set of processes to
receive, record, acknowledge and respond to
Client service requests on time
• Client centricity: Top management reviews on
end-to-end services cycle to ensure that the
Clients are delighted
Implementation strengths
• Consultants with rich ERP implementation
experience (40+ Clients, 1000+ ERP users)
• Implementation Consultants trained by SAP
Product experts (Intense training by SAP
India, Bangalore)
• Deep domain knowledge across business areas
Technical proficiency
• Businesses grow and IT needs too increase
• Having proficient technologists are important to
address clients faster
• Professionals with 15+ years experience across
technologies around most SAP technologies
Relationship Management
• Liaising between a growing Client and a world
class product vendor like SAP is often a delicate
task
• Endhai is a nationwide SAP Sales and Solution
partner, can help clients effectively to manage their
Application licenses
Industry domain + Business Process + Technology skills = Best Fit solutions for clients
A solid service foundation promotes Solutions and Sustainability

25. Endhai SAP Service Offerings
Consulting
SAP Architecture
Enterprise Data Mgmt
Enterprise BI
ESOA Roadmap
Enterprise Mobility
Enterprise Integration
FIN Consolidation/ Global COA
Balance Scorecard
Regulatory Compliance
Global Supply Chain
Business / IT Transformation/ TCO reduction
Industry Solutions & Composites
Domain Solutions
SMB Vertical Templates/ SaaS
Analytics
Version Upgrade/ Migration
Blue Printing/ Template Design
Implementation/ Template Rollouts
SAP Implementation & Global Templates
Change Mgmt/ Training
Managed Services - Hosting
Apps Enhancement & Maintenance
Apps Maintenance & Support
Testing & Automation
Monitoring/ Operations
Global Support/ Help Desk
BT, Modernization & Upgrade
Global Consolidation/ Rationalization/ SLO
Transformation Consulting/ TCO reduction
Benefit Optimization/ Innovation
SAP Apps Development
Custom Development
SAP Strategy / Architecture/ SLO
SAP App Outsourcing
Comprehensive set of value offerings