42629 - lecture 10 - pitch training
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Pitch training - Venture Cup
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42629 - lecture 10 - pitch training
- 1. THEPITCH DTU – Innovation & Product Development April 10th 2012
- 2. AGENDA • Inputs on how to do a pitch - What do you tell them? - How do you tell them? • Pitch session 1: Your 5 min. pitch - Team 1-7 • Pitch session 2: Your 5 min. pitch - Team 8-14
- 3. WHYBOTHER? The purpose: • Create curiosity and interest • Set up more meetings So it should… • Give a clear description of your idea • Tell how you are going to make money • Where are you and what are your next steps? • Sell the idea through a good story
- 4. WHAT DO YOU TELL THEM?
- 5. Introduction • Opening slide/logo - Introduce yourself - The essence of your business idea in one sentence
- 6. PRODUCT/SERVICE • Background: Problem & customer pain • Business idea: The pain killer - How does your idea address this pain (in a new way)? - Why is this solution better than the competitors’? - Value proposition / Unique selling point • Idea Protection
- 7. MARKET&CUSTOMER • Market: - Description and size - Geography - Expected market growth • Customer: - Who is your typical customer? - Is your user your buyer? - What is your segment?
- 8. BUSINESSMODEL • How will you make money? - Fixed product price, subscription, after sale and service, device and disposables • Expected price • Expected turnover per year
- 9. IMPLEMENTATION&STATUS • Timeline: - Where are you now? - What are your further steps? - Important milestones • Resources needed • Exit strategy?
- 10. THETEAM • Your competencies • Responsibilities • Plan to reinforce team in the future?
- 11. HOW DO YOU TELL THEM?
- 12. THREERULESOFTHUMB First tell them what you are going to tell them Tell them Then tell them what you told them
- 13. THEINTRODUCTION • The crucial opening: Catch their ATTENTION • Generate INTEREST • Make the listener UNDERSTAND
- 14. HOWDOYOUTELL? • Smile, eye contact, enthusiasm • Be prepared • Talk slowly and clearly • Stand still (but not too still…) • Use pictures, quotes, statistics, examples
- 15. POWERPOINT • Keep it simple 1: Bullet points etc • Use visuals • Check the quality • Keep it simple 2: Clear visual identity • Rehearse
- 16. SUMMARIZE Know your PRODUCT, AUDIENCE and GOAL Make them understand the BUSINESS Generate DESIRE
- 18. CONTACTINFO Venture Cup Mikkel Sørensen Copenhagen Office Regional Manager Howitzvej 60, 1st floor T: +45 31321390 2000 Frederiksberg E: ms@venturecup.dk
Notas do Editor
- Intro slide.
- RANDOM NOTES: customer pain - who would pay money for this? Ego, sex and convenience! Beside the basics food, shelter, warm clothing, etc. Can you find any? Customer/user: 80% female decisionmakers on what to buy! E.g. Men want fancy cars but in 2009 what amn would actually go out and buy a 350.000kr car without the wife agreeing? - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Which projects? Pre seed, business angels, seed capitalists, etc. Bn - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. They ’ll want to sell the company after max 5 years - in these days maybe sooner. If you want to have thsi business as your job the rest of your life an investor might not be optimal for you. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Pre seed, business angels, seed capitalists, etc. Implementation: activity plan (if time: how will you reach your custoemrs be aware of segmentation - tænker jeg forskellige målgrupper, man skal gøre sig overvejelser om den bestemte type kundes/brugers behov. You can ’t reach them all, if you try you’ll end up not reaching any one!
- RANDOM NOTES: customer pain - who would pay money for this? Ego, sex and convenience! Beside the basics food, shelter, warm clothing, etc. Can you find any? Customer/user: 80% female decisionmakers on what to buy! E.g. Men want fancy cars but in 2009 what amn would actually go out and buy a 350.000kr car without the wife agreeing? - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Which projects? Pre seed, business angels, seed capitalists, etc. Bn - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. They ’ll want to sell the company after max 5 years - in these days maybe sooner. If you want to have thsi business as your job the rest of your life an investor might not be optimal for you. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Pre seed, business angels, seed capitalists, etc. Implementation: activity plan (if time: how will you reach your custoemrs be aware of segmentation - tænker jeg forskellige målgrupper, man skal gøre sig overvejelser om den bestemte type kundes/brugers behov. You can ’t reach them all, if you try you’ll end up not reaching any one!