Created for WCPO's 2nd Social Media Breakfast, we posed the question has social media matured enough that it has become "invisible" -- a more seamless part of marketing. The conversation around the slides is critical to taking away something from them. But we wanted to share them with folks regardless.

1. Is this the end of social media?
WCPO’s Social Media Breakfast #2 ✪ 07.24.13

2. Raise your
hand if
social media
is your sole
focus
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3. The Social Media Editor is Dead
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4. Fortune 500 on Social Media
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Platform Percent of
Adoption
Twitter 77%
Facebook 70%
Blog 34%

5. Social Media Manager Grows Up

6. P
A
I
D
O
w
n
e
d
E
a
r
n
e
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7. Social Media Disrupts Silos
Content
Marketing
Email
Marketing
Display
Ads
Mobile
Marketing
Search
Marketing
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8. Social Media Skillset
THEN
• An afterthought, unplanned cost
• Prove worth, get program started
• A “digital native” understanding social
media, not how it complements marketing
• Weak measurement program – if any
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9. Social Media Skillset
NOW
• A strategic forethought, an investment
• Focused on seamless integration across
company
• Broader perspective understands how social
interacts with the business, and marketing
• Measuring against business goals, using
social data for non-social application
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10. Social Media = Invisible

11. Group Discussion
• Introduce yourself, your role
• How are you integrating social media in
your company?
• Is business adoption of social media low,
medium or high?
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12. Stay Connected
@empowermm @phfagency
@twiegert @prblog
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