Getting there is half the battle! This is the battle cry of air travelers, as they take time out of their busy schedules to attend your meetings and events, but what if you could make it easier for them to join you, by giving them the easy steps to a hassle free airport security screening process through TSA Pre✓™? Join DMAI, and our guest, Jerry Koehler, Director Marketing /Branding from the Transportation Security Administration, to learn the 5 easy steps to apply for TSA Pre✓™. These pre-screened travelers experience expedited, more efficient security screening at more than 115 participating airports across the county. Webinar Take-a-ways: • What are the goals of the TSA Pre✓™ program and direct benefit to your air travelers • Misperceptions of the time it takes to get qualified for TSA Pre✓™ • Step by step how to put TSA Pre✓™ to work for your meeting • How CVBs and Planners can become knowledgeable travel experts, and partner to build advocates to make air travel more convenient for meeting attendees.

1. Through TSA Pre✓™
1
for Creating an Easier Travel Experience
for Your Attendees

2. Our Guest Today
Jerry Koehler,
Director
Marketing /
Branding,
Transportation
Security
Administration
2

3. Our Discussion
Goals of TSA
Pre✓™ program
How to put TSA
Pre✓™ to work for
your meeting
Benefits to your
meeting attendees
CVBs and Planner
unite to educate and
advocate
Misperceptions: time
and convenience
3

4. Risk-Based Security Overview
Non-­‐Government
Briefing
4

5. Goals of TSA
Pre✓™ program
5

6. TSA
Mission
and
Vision
TSA
Agency-­‐Wide
Mission
• Protect
the
Na0on's
transporta0on
systems
to
ensure
freedom
of
movement
for
people
and
commerce
Vision
• Provide
the
most
effec0ve
transporta0on
security
in
the
most
efficient
way
as
a
high
performing
counterterrorism
organiza0on
TSA
and
the
Future:
• Since
9/11,
DHS
has
taken
significant
steps
to
keep
Americans
safe.
As
a
result,
the
homeland
is
stronger
today
than
ever
before
• TSA
will
work
to
constantly
enhance
its
layered
approach
to
avia0on
security
through
the
use
of
con0nuously
updated
and
improved
technology,
expanded
data
analysis
capabili0es
and
enhanced
understanding
of
current
intelligence
• TSA
will
look
at
what
is
working
well
and
what
can
be
done
beOer
to
strengthen
security
and
evolve
security,
while
improving
the
screening
experience
whenever
possible
6

7. Layered
Security
Approach
TSA
uses
layers
of
security
as
part
of
a
risk-­‐based
approach
to
protec0ng
passengers
and
our
na0on’s
transporta0on
systems.
Mul0ple
layers
combine
to
create
a
much
stronger
system.
Although
checkpoint
opera0ons
are
the
most
visible
layer,
they
represent
just
one
part
of
TSA’s
security
system.
7

8. Risk-­‐Based
Passenger
Security
In
September
2011,
TSA
began
undertaking
efforts
to
adopt
an
intelligence-­‐driven
and
risk-­‐based
approach
to
passenger
screening
with
the
aim
of
providing
the
most
effec0ve
security
in
the
most
efficient
way
while
improving
the
passenger
experience
at
airport
security
checkpoints.
1. The
majority
of
airline
passengers
are
low
risk.
2. The
more
informa0on
available
on
each
passenger,
the
easier
it
is
to
assess
risk.
3. Behavior
detec0on
and
interviewing
techniques
are
strengthened
in
the
screening
process.
4. TSA
op0mizes
screening
processes
and
the
use
of
technology
to
gain
system-­‐wide
efficiencies.
5. Increases
security
by
focusing
on
unknowns
that
helps
to
expedite
known/trusted
travelers.
Guiding
Principles
of
Risk-­‐Based
Security
8

9. Benefits to your
meeting attendees
9

10. TSA
Preü™
and
Risk
Based
Security
• TSA
Pre✓™
is
a
program
which
u0lizes
a
risk-­‐based
approach
• TSA
Pre✓™
allows
low-­‐risk
travelers
to
experience
expedited,
more
efficient
security
screening
on
par0cipa0ng
airlines
at
TSA
Pre✓™
airport
checkpoints
for
domes0c
and
interna0onal
travel
• By
pre-­‐screening
to
establish
known
travelers,
TSA
is
able
to
focus
resources
on
travelers
TSA
knows
less
about
Examples
of
TSA
Pre✓™
boarding
pass
indicators
10

11. TSA
Preü™
Passenger
Experience
at
the
Airport
1. Access
to
TSA
Preü™
lane
(children
age
12
and
under
traveling
with
an
eligible
parent
or
guardian
are
allowed)
2. Present
boarding
pass
and
ID
to
the
Travel
Document
Checker
(TDC)
3. Scan
barcode
on
boarding
pass
4. If
directed
by
the
TDC,
proceed
through
the
TSA
Preü™
lane
where
you
will
receive
expedited
screening
TSA
Preü™
Experience
§ Access
to
TSA
Preü™
lane
§ Quicker
transit
through
airport
security
screening
§ Enhanced
travel
experience
No
DivesJture
of:
§ Shoes
§ 3-­‐1-­‐1
compliant
bag
§ Laptop
§ Light
outerwear/jacket
§ Belts
TSA
will
always
incorporate
unpredictable
security
measures
throughout
the
airport
and
no
individual
will
be
guaranteed
expedited
screening.
11

12. TSA
Preü™
Airline
ParJcipaJon
TSA
currently
partners
with
eleven
airlines
to
provide
TSA
Pre✓™
by
pubng
the
low-­‐risk
designa0on
in
the
barcode
of
the
boarding
pass.
The
TSA
Pre✓™
airlines
provide
a
TSA
Pre✓™
indicator
on
boarding
passes.
.
12

13. Misperceptions: time
and convenience
13

14. QUICK:
10 minutes on line and
then a 15 minute
appointment
CONVENIENT:
28 airport locations and
275 off site locations
AFFORDABLE:
$85
14

15. Step by step how to put
TSA Pre✓™ to work
for your meeting
15

16. TSA
PreP™
ApplicaJon
Program
A
DHS
Trusted
Traveler
program
that
allows
for
access
to
dedicated
TSA
Preü™
lanes
at
par0cipa0ng
U.S.
airports,
when
traveling
on
par0cipa0ng
airlines
for
domes0c
and
interna0onal
outbound
flights
How
it
works:
Available
to
U.S.
ciJzens
and
Lawful
Permanent
Residents
-­‐
U.S.
Passport
is
not
required
Applica0ons
are
completed
either
online
or
at
enrollment
centers.
Applicant
schedules
visit
to
enrollment
center
to
show
proof
of
iden0ty
and
submit
fingerprints
Non-­‐refundable
applica0on
fee
of
$85
paid
during
in-­‐person
enrollment
visit
The
vebng
process
takes
less
than
2
weeks
for
most
applicants.
Approved
applicants
receive
a
Known
Traveler
Number
(KTN)
via
the
U.S.
Mail
• KTN
is
valid
for
5
Years
Eligible
applicants
are
more
likely
to
receive
the
TSA
Pre✓™
experience
on
a
more
consistent
and
frequent
basis
16

17. TSA
Pre✓™
ApplicaJon
Enrollment
Centers
Airport
Enrollment
Center
LocaJons
Indianapolis
(IND)
Nashville
(BNA)
Cleveland
(CLE)
Atlanta
(ATL)
Dulles
(IAD)
Boston
(BOS)
LaGuardia
(LGA)
John.
F.
Kennedy
(JFK)
PiOsburgh
(PIT)
Cincinna0
(CVG)
Los
Angeles
(LAX)
St.
Louis
(STL)
Salt
Lake
City
(SLC)
Las
Vegas
(LAS)
Tampa
(TPA)
Minneapolis
(MSP)
Detroit
(DTW)
Orange
County
(SNA)
Memphis
(MEM)
Dallas
Fort
Worth
(DFW)
CharloOe
Douglas
(CLT)
Reagan
Na0onal
(DCA)
San
Francisco
(SFO)
Denver
(DEN)
Orlando
(MCO)
Palm
Beach
(
PBI)
Miami
(MIA)
Off
Airport
Enrollment
Center
LocaJons
• Over
275
off
airport
TSA
Pre✓™
enrollment
sites
currently
opera0ng
• For
a
complete
list
of
off
airport
sites,
please
visit:
hOps://universalenroll.dhs.gov/workflows?
workflow=precheck-­‐pre-­‐enroll
More
airport
and
off-­‐airport
enrollment
center
loca1ons
will
be
open
soon.
17

18. TSA
PreP™
Mobile
Enrollment
Services
TSA
PreP™
enrollment
services
can
come
to
your
corporate
office
or
event
locaJon
TSA
PreP™
enrollment
services
contractor:
• Manages
coordina0on
and
scheduling
efforts
• Provides
pre-­‐enrollment
and
appointment
scheduling
• Can
help
develop
communica0ons
content
for
the
event
Requirements
for
a
Mobile
Enrollment
• TSA’s
standard
$85.00
TSA
PreP™
fee
charged
per
applicant
• The
minimum
number
of
TSA
PreP™
applica0on
enrollments
must
be
met
• No
mobile
service
convenience
fee
charge
for
events
that
meet
minimum
enrollments
• The
stakeholder
may
be
responsible
for
the
mobile
service
convenience
fees
for
events
that
do
not
meet
the
minimum
enrollments:
• Shipping
of
enrollment
equipment
to/from
your
loca0on
• Travel
expenses
for
Trusted
Agent(s)
to/from
your
loca0on
• Setup
and
breakdown
labor
hours
18

19. AddiJonal
InformaJon
For
more
informa0on,
please
see
the
our
home
page:
• TSA
Preü™
Home
Page
• hp://www.tsa.gov/tsa-­‐precheck
TSA
Contact
Center
InformaJon
Hours:
Monday
–
Friday:
8
a.m.
–
11
p.m.
Eastern
Time
Weekends/Holidays:
9
a.m.
–
8
p.m.
Eastern
Time
Email:
TSA-­‐ContactCenter@dhs.gov
Phone:
1-­‐866-­‐289-­‐9673
19

20. CVBs and Planner
unite to educate and
advocate
20

21. CVBs
and
Planner
Unite
to
Educate
and
Advocate!
What
is
the
public
saying
about
TSA
Pre
ü™?
The
sen0ment
of
the
public
about
TSA
Pre
ü™
con0nues
to
trend
upward.
#TSAPre
saves
the
day
again!
2
accidents
on
freeway
gebng
to
the
airport,
got
through
the
security
line
in
less
than
1
min.
Made
my
flight
You
have
to
love
TSA
Pre
check
-­‐
curbside
to
the
gate
in
10
minutes
on
an
interna0onal
flight.
And
I
am
out!
21
TSA
Pre-­‐check
is
#GLORIOUS!!!
I
just
got
through
security
in
3
minutes!!
#wut
It's
honestly
ridiculous
that
everyone
doesn't
just
use
the
pre
check
process.
It's
way
faster,
seems
just
as
secure
and
isn't
humilia0ng.

22. We are the best FIRST point of
contact to help planners FIND the
right fit for ANY SIZE meeting.
CVB Promise and Value
To Planners
• Local expertise.
• Extensive in-market
relationships.
• Comprehensive view of the
destination.
• Free to you!
22

23. www.empowerMINT.com
• Review at-a-glance destination
profiles
• Get destination news
• Find your Destination Expert
• Search and compare
• Submit a Quick Request or RFP
to multiple destinations
23

24. How to Keep in Touch
Email
contactus@empowermint.com
Podcast
Meeting Planning Madness
blog.empowermint.com/podcast
Blog
blog.empowermint.com
blog.cvent.com
Web
www.empowermint.com
www.cvent.com
LinkedIn
DMAI’s Network for CVBs
and Meeting Professionals
24