Mais conteúdo relacionado Scottish Power Pitch2. The Team
• Emmy Smith- Project Manager
• Sophie Wheeler- Creative
• Denis Van Kemseke- Account Planner
• Ship Cris Tsoi - Media
3. Background Research
• Moneysupermarket.com
• Main competitors
• Recession
• Scottish Power’s previous advertising
• Scottish Power’s brand values
• Competitor’s advertising
5. Core Findings
• Low Brand Awareness
+ Fresh start
+ Don’t have to rely on previous ads/bias
- No loyalty
- Will take a long time to create brand
awareness
- Difficult to compete with other brands
8. Applying the media
• Metro
Blue: Newspaper
• Billboards (Metro)
Red: Billboards
• Halifax Green: Internet
Our total budget: £4,381,920
9. How we will find out it works
• Sales increase
• Repeat the brand awareness survey on a
larger scale and compare the results with the
original