2. ‘Brand Engagement’ is
TDG’s way of bridging the
gap between what a
business is offering and a
client’s motivation to buy –
aligning the two in a
purchase window creates
engagement and helps your
marketing budget work
more effectively.
Thanks for engaging with us
Whatwe’refamousfor...
3. Introducing...
Specialist financial integrated communications agency
Established since 1989
Highly experienced team of brand & marketing consultants,
PR specialists, digital experts and creatives
National & international marketing communications
Proven track record of creating successful strategies, brands
& communications that deliver results
4. Experienceof..
Personal & commercial lines, Lloyd’s and London Market
Direct individual, corporate & affinity distribution
Intermediary distribution marketing
Delivering strategies & communications aligned to ROI
Effective marketing delivery to UK and overseas client sites
Developing digital solutions for the insurance industry
Public relations campaign execution
6. WhyTDG...
Unique blend of strategic marketing, creative, PR and
digital communications
Insurance sector expertise (including London Market)
and able to bring in experience from other sectors
Strong track record in dealing with clients‘ international
operations - both in Europe and across the globe
Nimble, highly reactive agency with a keen focus on
customer service
No juniors deal with clients - your account will be
managed by those who pitch
7. Someofourclientexperience...
ACE European
AIG Direct
Acumus
American Express Insurance
AXA Travel Insurance
Europ Assistance
Expacare
Expatriate Healthcare
First Assist
Goodhealth Worldwide (Aetna)
Insurefor.com
Jardine Lloyd Thompson
Monument Insurance Brokers
Primary Group
PoundGates Insurance Group
Rock Insurance
SSP
Strategic Insurance Services
UK Underwriting
Others include:
AWD Group Plc
Man Group Plc
Tibra Capital Management
SWIP (Scottish Widows)
Imperius Asset Management
Societe Generale...
9. ScottishWidows...
Client
One of the UK’s most recognised financial services brands.
Owned by Lloyds Banking Group since 2000
Involvement
Commissioned to develop a coherent and powerful sales strategy for
business development through IFAs. Output included content
development and copywriting, design for a suite of product
information literature including brochures, 'sales aids' and 'reasons
why' leaflet for discretionary IFAs
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12. PoundGatesInsurance...
Client
Risk management and Insurance group providing services to
corporate clients and insurance brokers
Involvement
Developed proposition around the child care insurance sector.
Executed fully integrated campaign: print & online advertising as
well as targeted communications to prospects and clients.
Developed a fully e-commerce enable website - the first sector
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15. AXATravelInsurance&Ryanair...
Client
AXA Travel Insurance
Involvement
TDG is retained by AXA travel insurance to handle the marketing for
their affinity agreement with Ryanair - mainly online although a
number of offline projects have been undertaken. Activity involves
strategic direction together with online campaign concept
development, execution and reporting. TDG is also tasked with
examining how travel insurance conversions can be increased
within the Ryanair online flight booking process.
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18. RockInsurance...
Client
Leading UK travel insurance provider
Involvement
Development of strategic marketing plan aligned with business
objectives. Design and build of new website with fully integrated e-
commerce capabilities and a range of corporate and product
collateral
19.
20. ManInvestmentGroup...
Client
World’s leading alternative investment management business,
delivering investment solutions to private and institutional clients
Involvement
TDG appointed exclusively as global corporate marketing agency.
Successfully re-positioned Man Investments over a period of five
years helping to increase group AUM to $44bn
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23. KaplanFinancial...
Client
Leading educational and membership institute for the accountancy
and tax industry
Involvement
Successful brand and proposition rationalisation and development
led to creative application across a range of communication material
and development of new website
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26. GoodhealthWorldwide...
Client
International health insurance provider for expatriates with offices in
the UK, Dubai, Miami, Shanghai, Hong Kong and Indonesia
Involvement
Delivered fully integrated marketing strategy and implemented
activities across all global locations over a five year period. Output
included all documentation, advertising, award-winning
e-commerce website and all public relations activity.
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30. AWDGroupPlc...
Client
AWD (now AWD Chase de Vere) is one of the largest and most widely
respected firms of independent financial advisers in the UK
Involvement
Commissioned to develop marketing strategy and plan for UK re-brand.
Rollout included collateral development, advertising, direct marketing
and sales support materials and culminated in successful merger with
Chase de Vere after 3 years of involvement.
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34. Expacare...
Client
International private medical insurer with office locations around the
world
Involvement
Strategic marketing and proposition development role role driving
activity across all global regions. Output included corporate
advertising, website redesign and email, corporate collateral and
PR.
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38. PrimaryGroup...
Client
Leading UK-based MGA
Involvement
Strategic marketing, brand development and digital marketing.
Responsible for developing wholesale travel insurance marketing
communications and affinity marketing, as well as creating micro
campaigns
TDG were appointed by virtually all Primary Group companies
including: Europea, Health for Industry, Primary Direct, Goodhealth,
Rural Insurance and Monument
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41. CanadaMaritime...
Client
North American and European shipping line. Part of CP Ships
Involvement
Development of international marketing strategy and new brand
approach. Media planning & PR strategy and re-evaluation of GSA
sales effectiveness and marketing. Multi-Channel & Execution
Service Provision
Results included, brand repositioning to ‘North Atlantics’ Favourite
Line’, with 120% uplift in sales & 85% uplift in GSA Sales becoming
most profitable line in CP Ships portfolio
42.
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44. Tibra...
Client
An independently owned and operated securities trading house
Involvement
Development of key messages to make Tibra stand out in a crowded
market and attract key trading talent. Output included new website,
brochure and exhibition stand as part of a global recruitment
launch.