1. Synergy
You must be able to use examples from
the film industry of where synergy was
evident and to what advantage –
audience or $

2. Synergy
• You will need to be able to comment on how
synergy is very important to the industry in
reference to
• Production
• Distribution
• Exhibition

3. Definition
• Synergy is when two companies work together
in a mutually beneficial way.

4. Production
• Universal, Working Title
• How is this relationship beneficial to both
companies?
• What synergy was there in the production of
This is England?

5. Synergy: Merchandising
• Consider how merchandising and cross-media
convergence are productive to companies.

6. Synergy: Merchandising
• Marketing
– Merchandising. Mcdonalds happy meals. Star
Wars Toys episode 1.
• Research these products online.
• Why do Mcdonalds choose to have this synergistic
relationship with the film industry?
• How much of the revenue of Star Wars came from the
toys? Who produced them?
• Why would LucasFilms want this relationhip?

7. Cross Media Convergence & Synergy
• What synergy was there amongst the Vivendi
group with The Boat That Rocked?
• What synergy was there in the case study of
HSM3?
– Amongst The Disney Group?
– Outside of the The Disney Group?
• Apply these terms to these examples:
– Horizontal Integration.
– Vertical Integration.

8. I.S Due MONDAY
• Synergy and Cross Media Convergence are the
backbone to the Media Industry’s success. How
far do you agree with this statement?
Do a plan.
• Production
• Distribution and marketing
• Exhibition
• Audience Consumption