4. 1- Effective customer engagement through mobile apps
enables to increase value driver
2- Users expect entertaining apps because of all the
“amusing” apps that are being developed
3- Don’t bring too much into apps !
4- It’s hard to surprise users with apps because of
diversification… HUMANIZE your strategies instead !
5- Get followers and active users on social networks by
TELLING STORIES !
5. TOP 10 8 Mobile Techs to…
?
Try Share
Ignore
!?
Download
6. Get known through
LOGO SCANNING, forget
about QRcodes !
Attach your company info to a
logo, and allow users to:
- Visit your website
- Benefit from
offers, coupons, etc.
- Follow you on Social media
Watch the video: http://goo.gl/ZWc8y
7. - Create publications - text, movie, sound, etc. - for touchscreen devices
- Build your App (no coding)
- Publish your App on Google play, Appstores, etc.
Users can download your App and read your magazine !
Watch the video: http://www.magplus.com/video/
8. - Develop your AG “Augmented Reality” App for touchscreen devices
- Create your content – bring movies, interactive experiences, photo galleries, etc.
- Connect your content to print media, real-world objects & images
- Publish your content
Give users an AG experience like “browsing” the world…
as they browse the web
Watch a video:
http://goo.gl/tTzfr
9. Mobile Hospitality
- Reach consumers on any touchscreen devices
- Deliver an optimized user experience while providing travel & hospitality information
- Configure your personalized, branded mobile app
Watch a demo here: http://goo.gl/35Edo
10. Get your own social network – available on any touchscreen devices
Control how fans view your content
Monetize social networks
http://www.handmademobile.com/
11. Sellers can upload content and
distribute products on social
networks
Buyers can make secure mobile
payments (via PayPal) in-store and
online by scanning a QR Code
Watch the video: http://goo.gl/6DNgZ
12. Fetch strategists have a deep
knowledge of mobile consumer
behavior
They create innovative and responsive
campaigns for any market sectors
They provide your customers with an
engaging user experience
Fetch delivers reports from mobile
tracking, measurements and analyses
http://www.wearefetch.com/
13. Tracks your apps metrics -
sales, ranking, reviews, downloads, etc
Analytics reports are sent by email
Free app
Watch the video: http://www.appannie.com/intelligence/
14. Mobile Marketing & Advertising
The 10 Right Questions
Hoteliers should Ask
Themselves when
Turning Mobile
15. How can brands get visibility in the app store ?
What is the purpose of apps within your mobile
marketing strategy ?
What are the 10 key factors and new technologies that
will get (and keep) your brand on consumers’
smartphone ?
Why do you need a mobile content strategy?
How does your mobile strategy fit with your wider
content strategy?
16. How is mobile redefining consumer buying
experiences ?
What benefits do apps provide over mobile web in
terms of loyalty and engagement?
Innovation with location based marketing strategies
and mobile – what is it?
Why should the travel industry be embracing apps as
part of the communication strategy?
Should the travel industry be utilizing the iOS6
Passbook – is it going to revolutionize ticketing?
17. Do you know FutureMakers ?
Take a look at FutureMakers Blog to get an overview…
Follow us @futuremkrs
Follow me @emilie_alba
