1. podcasting at the ttag
emma hogbin

2. I am:
- a web developer
- a community builder
- addicted to crafts
- daughter of stephen and maryann
- an internet loafer

3. the Web is a scary place
photo credit: iNmO_Khem (flickr)

4. but it can be tamed
Photo credit: Marc Shandro (flickr)

5. the best part about technology
is how it brings us together

6. together with a common goal
and around common interests
acnatta

7. podcasting is a mash­up of
iPod + broadcasting

8. podcasts are audio files that start
their public lives on the Internet

9. podcasts are designed to be
downloaded onto a media player
and listened to at a later date

10. (not all podcasts are like this)

11. podcasts are changing
broadcast media

12. CBC Radio now offers many of
their popular shows “on demand”

13. using the broadcast model:
podcasts are released on a
regular schedule

14. special software can be used to
notify you when new podcasts
are available

15. this is referred to as
“subscribing to a podcast”

16. the ability to “subscribe” to a
podcast is important

17. it allows you to “push” content to
your visitors without waiting for
them to visit your Web site

18. there are podcasts about knitting,
wine, technology, art, dogs,
pottery, politics
(but apparently not guinea pigs)

19. do a Web search for “podcast”
and your favourite subject

20. in 2004 Art Mobs tried
something new

21. they hacked the MoMA

22. and produced their
own audio guides of the
Museum of Modern Art

23. and they encouraged others to
make their own guides as well
http://mod.blogs.com/art_mobs/

24. free audio guides are now
available in many
museums and galleries

25. many are listed at MuseumPods
www.museumpods.com

26. also: AGO and the ROM
http://www.artmatters.ca/blog/
http://www.rom.on.ca/media/podcasts/index.php

27. so how
does it
work?

28. most sites will allow you to
listen to a podcast right now

29. but using a reader will allow you
to download the podcast and
listen to it later

30. to subscribe to a podcast you
need a “news reader”

31. most modern browsers can also
be used as a news reader
but iTunes is popular too

32. subscribing to a podcast:
1. go to to the podcast site
2. look for the orange icon
3. click it
4. follow the instructions to subscribe to
the podcast

33. the latest podcast
will be downloaded to your
computer you can listen to it...
whenever

34. when a new episode is available
it will be downloaded and you
can listen to it ... whenever

35. warning

36. Photo credit: spacejaq (flickr)
podcasting is not for dial-up
internet connections

37. audio files are big and take a
long time to download

38. (there will be media players
available at the gallery for people
to enjoy the tours in-house)

39. listening to podcasts is pretty easy
when you know how

40. making podcasts is pretty easy
too... when you know how

41. ready? let’s go!

42. podcasting in ten easy steps

43. 1. decide what your
podcast is about

44. is it an interview?
does it tell a story about a thing?
is it a “response” piece?

45. interviews: Spark on CBC radio
www.cbc.ca/spark

46. stories about things:
Every Object.net
http://www.everyobject.net/user.php?id=1

47. response pieces: Art Mobs
http://mod.blogs.com/art_mobs

48. 2. define your audience
(and their attention span)

49. will they listen to it on your site?
in the car?
do they know lots about your topic?

50. on the Web: the ROM
http://www.rom.on.ca/media/podcasts/index.php
includes video

51. in the car: AGO lectures

52. 3. write a script

53. this prevents you from rambling
on and on and on and on
AND
helps to reduce stage fright
when you start recording

54. 4. assemble your hardware

55. computer
microphone
speakers
Internet connection

56. 5. install your software

57. audacity to record and edit audio
(the rest are Web-based tools that don’t need to be installed)

58. 6. record your podcast

59. 7. add music for excitement
http://creativecommons.org

60. 8. upload your podcast

61. 9. add the text transcript

62. for dial-up listeners and to
improve search engine rankings

63. 10. promote your podcast!

64. But we want
to add
PICTURES!

65. pictures are like little
parties for the eyes

66. Yes, we want
little parties!

67. adding pictures changes a
podcast into a vodcast

68. you can pair podcasts with Web
pages that have images for
visual engagement

69. The Ten Easy Steps of
Podcasting
1.decide what your 6.record your podcast
podcast is about 7.add music for
2.define your audience excitement
3.write a script 8.upload your podcast
4.assemble your 9.add the text
hardware transcript
5.install your software 10.promote your
podcast

70. The Web is now your oyster!
Live long and prosper!
Emma Hogbin
emma@xtrinsic.com
www.xtrinsic.com